The Characteristics Of Third Party Logistics Marketing

Beyond seas,

1. specialization characteristics

The third party logistics, as a provider of specialized solutions, must reflect its professional competence in the process of marketing.

In fact, in the actual marketing process, specialized logistics marketing and non specialized logistics marketing are essentially different.

If you mention your advantages, professional logistics salesmen may say: our expert team can customize the plan for you on the basis of analyzing the current situation of your operation. Our system can also link with the system of the case in a relatively short time.

2. team marketing

The sale of traditional storage and pportation business is long enough for one person.

But the marketing of modern logistics is difficult for one person to complete, and the marketing mode of project team must be adopted.

3. high level marketing

Another more specific view of high level marketing is general manager marketing, which is also determined by the characteristics of the third party logistics.

We know that the third party logistics is a strategic partner of the client enterprise. The decision of this strategic partnership must be in the senior management and decision making level of the enterprise. Therefore, the marketing level of the third party logistics should be the high-level team headed by the general manager of the customer enterprise, rather than the logistics manager or storage manager usually considered.

In fact, it is easy to understand from the perspective of the characteristics of modern toughening.