Dalian Fashion Festival: Facing The Sea, Spring Blossoms

September 4~7,

In September 4th, the 2010 China (Dalian) International Garment and Textile Fair, with the theme of "fashion and romance", opened in the World Expo Plaza.

The exhibition area of this year's Fair is 40 thousand square meters. The exhibitors come from 13 countries, regions and more than 20 cities in Italy, Spain and Japan.

Vice Minister of Commerce Chong Quan, vice president of China Textile Industry Association Chen Shujin, mayor of Dalian, Li Wancai jointly opened the Expo.

As a national exhibition, the scale and scale of this year's Expo are the highest ever.

The exhibition will be divided into professional exhibition and retail exhibition at Expo Plaza and Xinghai Convention and Exhibition Center. The exhibition area will be 40 thousand square meters and 1700 standard booths will be set up.

Among them, the professional exhibition area is 25 thousand square meters, with 1000 booths, 200 more than last year, and 15 thousand square meters of retail exhibition area, with 700 booths.

The exhibition hall is divided into overseas high fashion exhibition area, national independent brand exhibition area, textile and sewing equipment exhibition area, fashion accessories exhibition area.

During the same period, there were nearly 30 special events such as exhibitions, forums, promotion sessions, design competitions, model competitions and fashion trends.

Different from the past, the current Expo will touch people from more angles: first, the international characteristics are becoming more and more distinct; the two is to show that Dalian enterprises pay more attention to the two sides of the design creativity and marketing, and strengthen the brand building; three, the enthusiasm of local and foreign clusters, showing the value of Dalian and the Northeast market; four, vigorously promoting new ideas, new concepts and new models, and Dalian holding their own voice; five, the Dalian municipal government actively create, the general public actively participate in, and the whole city is in love with fashion culture.

The Dalian Clothing Fair is a key exhibition supported by the Ministry of Commerce. It has a high influence and authority at home and abroad. The main purpose of the exhibition is to build an important platform for overseas brands to enter the Chinese market.

After the opening ceremony, guests attended the fashion show of the international first-line brand Versace. The professional model performance and the distinctive brand style showed the charm of the brand.

2010 the world famous teachers' fashion show was held for 3 days, and was broadcast live by television. It brought Dalian people a close contact with international brands.

Itou Tadamori, Fukuoka Asian Fashion Industry Promotion Association, Macao trade and Investment Promotion Bureau and other overseas enterprises and institutions have actively participated in the exhibition.

T platform extends to the market.

IBAC Dalian international brand agency center is the largest exhibitor of this exhibition. Its European fashion pavilion has an area of 2500 square meters. It displays more than 40 overseas fashion brands such as Italy and Spain.

In September 4th, at the IBAC Europe fashion center, the Dalian municipal government and the Spanish fashion industry signed a memorandum of understanding on the establishment of the "international fashion brand China headquarters base" by the Spanish brand enterprises settled in Dalian.

Cao Aihua, standing committee member and deputy mayor of Dalian Municipal Committee, attended the signing ceremony.

The Dalian municipal government signed a memorandum with the national costume Federation of Spain, the PIMEC clothing association of Catalonia, the clothing association of northern Basque and the BADALONAMODA clothing association to further promote the cooperation between Dalian and Spain fashion industry, so that the international brand enterprises can enter the Chinese market in Dalian platform, and enrich the overseas Brand Library of IBAC international brand agency center.

In addition to Spain, the Dalian municipal government will cooperate with the fashion industry in Italy, France, Korea and Japan to introduce the excellent brands of these countries into China.

In September 5th, 2010IBAC Dalian international brand agency global partners annual meeting was held in Expo Plaza. More than 80 representatives from overseas business representatives, representatives of cooperative brands, investors, representatives and agents, and representatives of cooperative shopping centers attended the conference.

With the active promotion of the brand center, a dozen agents in China have reached an agency agreement with 8 brands in Spain and Italy.

IBAC also held six major strategic cooperation signing ceremony to further expand the northeast, north, southwest, East China, central China and Southern China markets, and signed a strategic partnership with the Beijing franchise exchange.

AlessandroBessegato, the Italy brand's morgano director, told reporters that the brand takes the middle class as a consumer group, for example, the retail price of the jacket is around 300 euros.

He thinks China is a big market and hopes to expand the Chinese market earlier.

But because of the lack of understanding of the Chinese market, he believes that IBAC Dalian international brand agency center is a good partner.

Deng Ran, chairman of IBAC Dalian international brand agency center, said that the brand agent center will build a platform for overseas brands to enter the Chinese market, and intends to build an international fashion brand China headquarters base, which is convenient for domestic agents to directly subscribe to overseas fashion products.