VANCLA Is Entering The Sportswear Market In Full Value.
In September 26th,
vancl
(
VANCLA
It is announced that it will begin to march in full value from October.
Athletic Wear
Market.
The products are mainly aimed at those who like sports style but do not exercise very often.
Office crowd
。
Yesterday, the relevant person in charge of the customer said that the upcoming new products include long sleeved POLO shirts, men and women hooded sweater and so on dozens of categories, designers are from Japan and Europe, the third party design team.
The new product includes three categories: basic sports, outdoor sports and sports life. They mainly like sports style, but do not exercise very often. Sometimes they run, ski, go to the gym, and wear sportswear into the office instead of professionals.
The sportswear market has always been the world of Adidas and Nike, while the domestic market is Lining's one and the second tier brands are fiercely competitive.
Nevertheless, sportswear market is still well received by all sectors.
According to the data released by the Qing Research Center, last year, the total income of apparel industry in China's B2C online retailing industry was about 3 billion 900 million, and the proportion of sports outdoor market was more than 30%.
At present, the domestic outdoor sports consumption market has maintained a high growth rate of more than 40% for several years.
It is learnt that the price of the new product is highly competitive, and will continue the past sales promotion strategy.
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