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The National Day Is Approaching &Nbsp; Outdoor Shoe Sales Are In The Peak.

2010/9/27 11:00:00 49

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Autumn is cool, hot and pleasant, and coincides with the dense Festival. It provides ample space for people to travel. Therefore, every year in the golden autumn is the peak of travel travel.

Golden season

。

In the event of this festival, people will open their pockets and let the money flow out like water. What is slightly different from the previous years is that the proportion of people's consumption is quietly changing.

Travel equipment

The purchase of a dispensable alternative to consumption will only cost the fund if there is insufficient funds or lack of equipment, but there is little initiative to buy it. However, this year, there has been a positive change in this area, and people have begun to order professional equipment consciously for travel characteristics.

According to Mr. Zhao Lin, general manager of China's official mall, the second largest professional outdoor footwear brand in the world, Mr. HI-TEC, who has bought the outdoor shoes for the trip, is mostly a pair of single products. For example, it is estimated that this trip may be more flat, so it will buy a pair of hiking shoes. If you want to climb the mountain, then choose hiking shoes. If there is hiking and hiking on the road, no matter 37 twenty-one will deal with the past.

As a matter of fact, outbound travel is mostly changeable in environment and complicated in terrain. Sophisticated friends will prepare corresponding equipment according to the characteristics of the trip for replacement.

With the increasing number of people travelling and the accumulation of experience, these commonsense knowledge has begun to affect their consumption habits.

Customers who bought only a pair of single outdoor shoes gradually purchased products in accordance with their own needs and travel characteristics, and businesses also did exactly the right thing for customers to "match shoes with feet". For example, HI-TEC, they did very meticulous match matching for customers. If you want to buy HI-TEC's outdoor shoes, customer service personnel will carefully ask you the route and journey of your trip, then make professional analysis for you, and suggest that you choose the most suitable products.

This kind of intimate service is also welcomed by consumers, and has won a good market return, ushering in a blowout sales peak.

"Our sales figures for September have not been fully counted yet, but after entering August, our sales performance is nearly twice the best in history.

In the past, customers were buying single items. Now many people buy a few pairs at a stretch, a pair of hiking shoes, a pair of hiking shoes, and the need to consider the wet terrain. They have a good waterproof and breathable performance, and they have become small wholesale and single group buying. "When it comes to sales, he believes that with the deepening of people's understanding and love of outdoor sports, the future market will be more attractive.

The national authoritative data also show that

Outdoor shoes

The strong growth momentum has greatly covered the trend of traditional sports shoes. More and more international brands of outdoor shoes have been playing an important role. They have brought advanced technology to occupy a lot of high-end market share. The reshuffle of outdoor shoes seems to be very close to us.