Sportswear Report In The First Quarter: Nike'S Attention First, Male Internet Users Are More Active

Baidu data research center sports clothing report in the first quarter of 2010 showed that in the first quarter of 2010, netizens were more concerned about casual sports apparel products, accounting for 60.07%, and 39.93% of sports products were concerned.

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In the first quarter, Nike became the most concerned sportswear brand among netizens, with a 26.98% degree of concern.

In the first quarter of 2010, Nike was most concerned about the sports apparel brands of netizens. It ranked the first with 26.98% attention, followed by Adidas's concern degree of 15.50%, CONVERSE ranked third, and Internet users accounted for 9.40% (Figure 1).

Daily search data found that:

Footwear products in sportswear are 75.94%.

Footwear products in sportswear products have the highest concern, accounting for 75.94%, clothing products concern 15%, sports bag products concern 4.24% (Figure 2).

The top three brands of sportswear shoes products are similar to the overall brand ranking. Nike still takes the lead and the attention is 45.45%.

Adidas and CONVERSE account for 10.79% and 9.68% respectively.

Clothing brands are ranked third on the back to back, with a 10.65% share of concern.

The top three brands of sportswear have changed slightly compared with the overall ones.

The ratio of back-to-back to 10.65% takes third place, while Lining and Anta ranked four or five in 10.29% and 7.9% respectively.

Basic situation of sportswear users

43.33% of sportswear users come from Guangdong, Beijing, Jiangsu, Shandong and Zhejiang.

The regional distribution of sportswear users is mainly concentrated in Guangdong (13.87% of Internet users), Beijing (11% of Internet users), Jiangsu (6.72% of Internet users), Shandong (6.16% of Internet users) and Zhejiang (5.58% of Internet users).

The proportion of sportswear users from Guangdong, Beijing, Henan, Fujian, Hubei and Heilongjiang was significantly higher than that of all netizens.

Sportswear users' interest preference is mainly entertainment and leisure.

The overall interest of sportswear users is entertainment and leisure. The top five hobbies are movie and TV, sporting goods, entertainment, games and music.

Compared with all netizens, the interest preference of sporting goods (Internet users accounted for 35.21%), entertainment and leisure (Internet users accounted for 26.97%), music (Internet users accounted for 18.57%), dress adornment (Internet users accounted for 12.14%%) and beauty and skin care (Internet users accounted for 11.71%) were significantly higher.

Men account for more than 60%, while sportswear users are more masculine.

The overall gender distribution of sportswear users is large and the male is 61.05%. The proportion of women is 38.95%.

The gender distribution of sportswear users is significantly different from that of all Internet users.

Sportswear belongs to young people. After 80, it is the backbone and the strong reserve team after 90.

Compared with all netizens, sportswear users are younger and more energetic.

After 80, sports apparel became the focus of attention. Statistics found that sportswear users accounted for more than half of 20~29 years old, accounting for 51.41%; Internet users aged 19 and below accounted for 46.42%, accounting for only 5 percentage points less than those of post-1980s Internet users; and 30 of Internet users accounted for less than 3%.