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Display Skills Of Brand Shop Products

2010/9/27 14:24:00 47

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Commodity display

In the process, the two elements that affect the display are the feeling and display skills of the product itself and the salesperson to the customer.

The display process is a process for customers to understand and experience the value of goods, and is also the best time for salesmen to appeal for product value. What can be more directly felt than customers' personal operation of products?

commodity

Before, through the physical observation and operation, let the customer fully understand the appearance of the product, the method of operation, the function and the benefits brought to the customers, so as to achieve the purpose of sales.

Variable

display

It is a very important part of store marketing. Not only the shop operators attach great importance to it, but also the suppliers who have the concept of channel marketing attach great importance to this point. They will always do their best to win the opportunity of changing display in the shop, so we can see that the power of changing display is strong.

1. Large display

Also known as stacking box display or mountain display, in the store to open a space or remove the end frame, a single commodity or 2 to 3 items of goods for quantitative display, known as a large display.

There are several appeals for large display: price appeal, seasonal appeal, action or festival appeal, demand for new listing, mass media publicity.

2. End frame display.

The demand for end frame display is also the same as that of a large display. There are as many as 5 items on the shelf display items, but the items and items must be connected.

In addition, it is best to have a display theme, for example, we do a "barbecue special", can be barbecue sauce, soy sauce, carbon fire, barbecue nets and so on the same end rack display, but if the milk powder in this "barbecue special", it is too outrageous, and at the end of the shelf, if there are five items, you can choose one item as a victim of price appeal, the other four items do not have to sacrifice, otherwise this display will not contribute to the interests.

3. Related display

Related display, display different categories, but complementary products, so that customers will also buy B products when they buy a products. For example, salads (celery, lettuce, carrot) are often displayed on salad dressing beside the supermarket's agricultural sector, and steak sauce is often displayed next to the steak of the animal husbandry department. These are typical examples of related display, which can promote store activity and increase the average purchase point of customers, which is indeed a good display skill.

4, groove display

In a continuous shelf with fixed direction, several shed plates are removed, and 1 to 2 items are selected for circular or semi circular volume display. The display volume is 4 to 5 times normal to attract customers' eyes. This display is groove display.

However, this display technique can make the store active, but it is not suitable to appear too much in the whole shop. It can not exceed 3 at most, so as to make the newly listed goods or high profit products produce the best display effect.

5, highlight the display

Sometimes it is possible to display the grooves and make some corrections. Next, do not remove the shed boards, and then change the slope to make them stand out or display on the side, or use some baskets to put the goods in the basket and display them beside the relevant merchandise. This is also a highlight of the list. It highlights the display that can attract customers' eyes. But in the same shop, it is not possible to use too many salient displays at the same time, so that the route of customers' return can not be smooth, so it will be more than enough.