The Potential Of Western China Is &Nbsp; &Nbsp; The Luxury Market Is Gradually Showing.

In the southwest of China, the International Motor Show held in Chengdu, China, held a public visit day. In the 1 days, more than 700 cars were sold on site. Among them, Martha Lahti, Ferrari, Porsche and other millions of famous cars received many orders, and some of the tens of millions of luxury cars were also buyers.

China's western region is traditionally economically backward. With the economic development in recent years and the increase of people's income, the market potential of luxury goods has gradually emerged.

A report released by the Chinese Academy of Social Sciences in May showed that last year China

President and founder of Erensen consulting

In China, consumption of luxury goods has only become popular in recent years.

"There is no concept of luxury before reform and opening up."

Song Jianzhao, Secretary General of Chengdu retail trade association, said.

Many people buy luxury goods for self reward and enjoyment.

Besides, buying luxury goods is also one of the reasons for using them in formal social occasions.

Mr. Yin, who works in a private enterprise in Chongqing, has just turned 30. His wife sent a 3000 yuan LV men's bag as his birthday gift.

"Having a luxury, a leather bag or a watch will give me a sense of face in front of my friends."

He said.

With the rapid growth of Western China's economy, luxury consumption has begun to shift to the West.

Hu Run, who is known for releasing the Hu Run rich list, revealed in Chengdu at the end of last month that there are now 875 thousand Chinese millionaires, of whom 55 thousand are billionaires.

Among them, there are more than 22 thousand millionaires in the western province of Sichuan, and more than 1500 billionaires.

At the beginning of this month, the first in Southwest China

Data show that in recent years, Chengdu's automobile consumption growth has been maintained at 30%, and luxury car sales have risen to fourth nationwide.

There are more than 1 million 300 thousand cars in the city, and more than 30 households have private cars.

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Huicong Dun Bai research released a white paper on luxury consumption in mainland China in 2010 last week in Xi'an.

The data show that the "west line power", which is mainly consumed by three cities in Xi'an, Chengdu and Chongqing, is almost comparable to the eastern coastal cities.

The people in the industry believe that the Western luxury consumption is concentrated in several regional central cities, which means that the vast market in the west of the West has the potential to be excavated.

Hu Guangwei, deputy director of the Sociological Research Institute of Sichuan Academy of Social Sciences, thinks that the consumption level of different strata is different. Luxury goods should satisfy some people's consumption needs.

He pointed out that "the future of luxury goods in the West will be broader, and high-end services and entertainment activities will also increase.

But the rich should be more restrained and should not be too flaunt.