Transformation Of Foreign Trade Clothing Enterprises To Domestic Sales: Immature Difficulties

　　 Whether it is "fast fashion" or development Network direct selling What Zhejiang clothing enterprises value is the huge potential of the domestic market.

However, the transformation of domestic sales, from brand, design, production to sales, all have to re-establish the new system, for most of the enterprises accustomed to the simple mode of processing foreign trade orders, it is no easy task, therefore, the examples of failure are not rare.

A home textile company in Xiaoshan has been doing it for nearly 10 years. Foreign trade processing Since 2009, the company has begun to transform into domestic sales, set up its own brand, and has opened nearly 10 stores in Beijing, Shanghai and Hangzhou. In the same year, many home textile enterprises including Shaoxing, Xiaoshan, Huzhou and other places began to enter the domestic market with the same steps and methods. Some enterprises even opened dozens of stores in the country.

"However, compared with clothing, the perception of home textiles consumption in the domestic market is obviously not mature enough." Mr. Wang, director of the enterprise, said that families in Europe and America may have to replace two or three sets of sheets each year, but Chinese ordinary families may not be able to change them for several years.

"At present, the domestic market has already Roland, mercury, Fuanna There are more than 100 brands of other big and small brands. If we want to get a share from such a fierce market competition, it will be almost impossible for a small and medium-sized enterprise like ours in a short time. Mr. Wang said that the establishment of dozens of exclusive stores, at least need to invest tens of millions of yuan.

"Clothing enterprises are also facing this problem." Meng Ping, Deputy Secretary General of Zhejiang garment industry association, said that at present, not only the domestic foreign trade clothing enterprises are transforming into the domestic market, but also some foreign two or three line brands are entering China.