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Two Factors Determine The Success Or Failure Of Small And Medium-Sized Clothing Stores.

2010/9/30 18:02:00 103

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Speaking of this, everyone has his own opinion.

Some people think that it is a question of capital. Some people think that it is the choice of the location of a store. Some people think it is a source of goods, and some people think it is a marketing problem.

Personal ignorance: the most difficult thing is the choice of business varieties, followed by the supply of goods.

For the former, your business style determines the style of your store.

Do it

Men's wear

still

Women's wear

Children's wear

Shoes or hats? Is it formal or casual? Is it a high-end line or a civilian line? Is it a brand or a miscellaneous brand? Is it mainly woven or knitted? Is it pure clothing or clothing accessories? These problems have not been decided or have not been made clear, that is congenital deficiency! Failure is inevitable.

The second is the source of supply.

I think: the source of goods decides more or less.

There is an old Chinese saying: a clever woman can't make bricks without straw.

This rice is very particular. No rice, of course, but not all rice can make a good meal satisfying the customers.

Brown rice and mildew rice are rice, but they can't make a good meal.

Only the best rice can satisfy the customers' taste and make the shop profitable.

A good clothing store, in addition to the conditions that should have, a good supply of goods is half the battle.

The main criteria for good supply are:

The 1. is new and is in line with the current trend.

2. the price is right and there is customer demand.

3. as far as possible, there is no human being.

At least for now.

4. matching is reasonable, the series can meet customers' multiple needs, have bright spots, and arouse customers' desire to buy.

Because customers have age differences, geographical differences, cultural differences, pay differences, and appreciative differences will have different choices for the source of goods, but the general principles are the same or similar.