The Outlets Must Be Shanzhai To Better Take Root.
domestic Two or three line clothing market The upsurge of the construction of the outlets is coming. China In the process of localization, there are more and more new contradictions and new problems. Many investors have blindly applied foreign development models, and appeared to be dissatisfied with their symptoms. The characteristics of the two or three line market in China decide that Oteri J must carry out the "Shanzhai" evolution when entering, so as to better achieve the goal of taking root.
The success of China's first ortas, Beijing's Yansha orlies, which was built in 2002, has led many developers, distributors and brands to see new nuggets.
Since 2006, Oteri J has sprung up all over the country.
At the same time, Zhengzhou's Cannes City outlets, Changsha outlets shopping park, Wuhan Huangpi international brand direct sales center, Kunming outlets shopping center, high-profile construction, southwest and central upsurge of the otter.
Relevant surveys show that at present, the number of outlets in China has exceeded 200.
Despite the bright prospects of the development of orlies, the development of orlies in China is still in its infancy, and there are great differences between Chinese and foreign markets in terms of human environment and business environment.
In the process of direct grafting to the Chinese mainland, the phenomenon of frequent acclimatization is frequently seen.
There are many reasons for these situations: some of them are small; discount prices are not very favourable; consumers are deceived by false discounts; some of them are not able to meet the diversified needs of consumers in terms of their varieties of operation; some rely on foreign trade or even foreign trade; some of them are incomplete; some services are not in place.
And so on.
When entering the two or three line market of China, Oteri J must realize the evolution of "Shanzhai" with local characteristics, so as to better adapt to the local business environment.
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