Ten Essential Consciousnesses Of Entrepreneurs

Consciousness is a form of thought and a concentrated expression of thought.

Enterprise is a kind of

At present, there are still many backward ideas in the sense of group consciousness of Chinese entrepreneurs and business managers. What is more typical is the sense of urgency in quick success and instant benefit, the arrogant consciousness of great joy and success, the deception and excessive speculation that deviate from market economy, and the preference for political capital.

If the enterprises are faced with these backward consciousness and hold on to defects, all enterprises' innovation will be impossible.

The question is, according to the requirements of reform and reform of Chinese enterprises, what are the necessary consciousness of Chinese entrepreneurs and business managers? I think the following ten aspects are fundamental and important.

One is crisis awareness.

Crisis awareness is one of the driving forces of human progress.

In nature and society, the survival process of all living creatures is a process of preventing crises and fighting against crises.

Under the condition of market economy, enterprises are even more so.

The competition among enterprises is the survival of the fittest, but the difference between good and bad is convertible. The key lies in whether those entrepreneurs who grasp the fate and the managers of enterprises can be alert to the various crises that already exist.

With a sense of crisis, it will inspire people to work hard and take precautionary measures to prevent trouble. Even if the crisis happens, it will also turn the tide of prosperity and prosperity and take the road of sustainable development. On the contrary, if the crisis consciousness is weak or there is no sense of crisis, enterprises will stagnate and go downhill, and the crisis will happen.

Two is the sense of innovation.

Innovation is a dynamic process of rolling development.

The ancients said: "soldiers are not normal, water is amorphous, and industry will fail, and entrepreneurship is expected."

Therefore, the endless innovation of enterprises can not be once and for all.

An entrepreneur said, "we always live and work in a sense of crisis and crisis. Any invention and creation and the victory in competition can only make me happy for 5 minutes." therefore, as a wise entrepreneur, we must firmly establish the sense of innovation.

In modern times, as a modern enterprise, we should not only create new and innovative industries in our enterprises, but also create new sectors and create new ones. More importantly, we should create new world, and create the world is the highest level of innovation.

Henry Ford, former US president of Ford Motor Co, said with deep experience that "no innovation, we will perish."

"No innovation, we must bear all the misfortunes of the times."

The three is strategic consciousness.

Enterprises are the economic cells of modern society.

In the complex and changeable environment of contemporary economic situation, whether entrepreneurs have strategic awareness and strategic awareness, can they make effective strategic arrangements for the development of enterprises.

It is directly related to the life and death of an enterprise.

The ancients said, "things are easy to grow, and things to put away are far away."

If entrepreneurs really want to run an enterprise well, they must grasp the overall situation and grasp the development and change of the future environment. By strengthening their own advantages, we can get the dynamic balance between the internal resources and the external environment of enterprises, and finally ensure the smooth implementation and Realization of the development strategy of enterprises.

Otherwise, it will be defeated.

The four is the sense of competition.

Market economy is a competitive economy.

Under the condition of economic globalization.

The competition between enterprises is not only in China, but also in the world.

Competition is merciless, "the winner is the king, the loser is the bandit".

Even in a normal market economy, it is common for some entrepreneurs to lose their sense of competition from the brutal competition.

In the sea of changeable business, it is hard to imagine that an enterprise will succeed once and for all.

In the business world, life and death, success and failure are both the result of competition and an irresistible rule.

The world's top 500 enterprises are changing year after year. Some enterprises have disappeared and some enterprises have been squeezed in.

The same goes for entrepreneurs. Some entrepreneurs sink and some entrepreneurs float up.

In our real life, if an entrepreneur wants to be a loser in the competition, he must correctly establish his own sense of competition, cultivate the core competitiveness of the enterprise, and rationally apply the competitive strategy.

The core strength of an enterprise is related to the overall situation of the ups and downs of an enterprise.

Five is the consciousness of sustainable development.

Although the consciousness of sustainable development is closely related to the external environment of enterprise operation, the survival of the fittest in the environment of market economy will undoubtedly depend on the development and full use of resources within the enterprise.

In the overall design of enterprise sustainable development strategy, we must strictly distinguish the different connotation of "growth" and "development" of enterprises.

The preservation and increment of enterprise assets (capital) is a quantitative expression of sustainable development, but it is only a "growth" of economic quantity; and the "development" of enterprises puts forward some requirements which are higher than the simple quantity "growth".

Its core is to make comprehensive and rational use of resources inside and outside the enterprise, so as to enable enterprises to maintain long-term vitality and fulfill the requirements of all aspects of social production and people's lives.

In real life, we should strictly guard against "growth" without "development" or the negative tendency of "growth" at the expense of "development".

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Six is knowledge management consciousness.

Knowledge management is the management with knowledge as the core, that is, using the market and other means to effectively manage the existing knowledge and acquired knowledge of the enterprise, and promote the knowledge from potential productivity to real productivity as much as possible, so as to ensure the efficient and sustainable development of the enterprise.

In knowledge management, entrepreneurs should play the role of guidance, organization and promotion: first, a clear development goal should be set up for the knowledge management of enterprises, and the development goals should be instilled to every employee.

Secondly, entrepreneurs must be proficient in the process, procedures and operation methods of knowledge management, so that they can effectively instruct instructors to effectively collect, apply, communicate and create knowledge.

Finally, entrepreneurs must be trusted and respected by all staff in knowledge management, and have influence, affinity and coordination among their employees.

If entrepreneurs fail to do so, the development of enterprises is bound to be affected and even unsustainable.

The seven is market awareness.

Market consciousness is a kind of consciousness that entrepreneurs can not desalt for a moment.

Marx once said: after the production of products, commodity producers must realize the "thrilling jump" of products: if this "jump" can not be successful, they will not be killed as a commodity producer or operator.

The so-called "thrilling leap" is to pform commodity to currency in market behavior. If it can not be converted, the invested capital can not be recovered, and the enterprise will not be able to continue.

Therefore, enterprises must always pay attention to the market in the process of operation.

Under today's conditions, with the development of productivity, especially the development of high technology, the market has changed a lot. Therefore, as a leader of any enterprise, we must realize the pformation of market consciousness: from the market to the creation of the market; from the closed and independent market to the open and cooperative market; from the functional market to the functional and green market; from the product market to the service market; from the domestic market to the international market.

The eight is awareness of the book.

In twenty-first Century, mankind entered a new economic era dominated by knowledge.

In this era of rapid development and change, the advantages of human resources and knowledge capital have become important core skills of enterprises. The value of human resources has become a sign of measuring the overall competitiveness of enterprises.

At the same time, enterprises face unprecedented forces from global integration, such as the power of information networking, the power of knowledge innovation, the strength of customers, the power of investors, the speed of organization and the force of change and so on.

In twenty-first Century, the human resources management not only had a profound brand mark in the era of industrial civilization, but also reflected the basic requirements of the rules of the game in the new economic era, thus presenting new characteristics.

Therefore, in the process of capital operation, entrepreneurs can not forget the essence of "knowledge based" for a moment.

Otherwise, it will cause enterprises to get into trouble.

Nine is capital operation consciousness.

History shows unquestionably that in the market economy, the "big fish eat small fish" and "fast fish eat slow fish" are a common phenomenon that attracts much attention.

Its main way is "mergers and acquisitions".

The famous American economist and Nobel Economics Prize winner George Stiegler once said, "no big American company is growing up by some degree or way of M & A, and almost no big company is growing up by internal accumulation and expansion."

M & A is an important means of capital expansion. The optimal allocation of resources through mergers and acquisitions is one of the important functions of capital management, and also a means to realize capital's low cost and efficient operation and form a powerful scale effect.

This is an important feature and a rule of the rapid development of the world market economy in the past century.

The five wave of mergers and acquisitions that have occurred in the world since the beginning of the last century have pushed many large enterprises to the limit of scale and led to the great development of science and technology.

Ten, organizational reengineering consciousness.

At this stage, the structure of pnational corporations has evolved from "U" through "M" to "E".

The so-called "E" is the use of business ecosystem to determine the status and role of enterprises.

The business ecosystem is a coordinated group composed of customers, suppliers, manufacturers, capital channels, trade associations, standard setting bodies and management organizations. It is similar to a biological community, which is interdependent and complementary, and coevolution and development.

Any enterprise, including a multinational company, must find its proper place in it and give full play to its own expertise so that it can survive and develop.

Otherwise, it will be overwhelmed by the billowing market tide, and it is hard to turn over.