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Eastern Silk Western Cashmere &Nbsp; Hangzhou Women'S Clothing Is Popular On The Ancient Silk Road.

2010/10/4 16:03:00 75

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15 well-known in Hangzhou

silk

Women's clothing enterprises in the second Western China (Yinchuan) clothing

Clothes & Accessories

The beautiful silk products of the Art Festival and the third China Ningxia international cashmere fair have been competing with international brands from Britain, Italy and Japan.

"Carry forward the silk house to build women's clothing capital".

Hangzhou

The city has always attached great importance to the development of silk industry.

After attending the "sixth Chongqing international clothing festival" in Chongqing in 2008 and attending the "Hangzhou special fine products fairs" in 2009, this year, the city further intensified its brand support efforts, integrated various resources advantages, and encouraged the Beijing silk brand enterprises to "go out" to expand the domestic market, especially in the Northwest market of the "ancient Silk Road", expanding the influence and reputation of Hangzhou silk.

This time, led by the Municipal Economic Commission, Hangzhou's China Silk City organized 15 well-known silk brand enterprises in Hangzhou to attend the Yinchuan International Fashion Festival.

The event is sponsored by the China Textile Industry Association and the people's Government of the Ningxia Hui Autonomous Region.

The five day exhibition will display a fashion culture feast for the consumers and businessmen at home and abroad through the eight major events, including the large-scale clothing and accessories exhibition, the brand clothing distribution and the show, the clothing and accessories conference, the international cashmere industry summit forum, the international cashmere Festival, the costume design competition and the exhibition of works, the project signing, the theatrical performance and so on.

The Yinchuan costumes Festival has a large scale and a wide range of varieties. There are nearly 380 standard booths. A total of 386 domestic and foreign clothing brands are exhibiting. The exhibition area is more than 30 thousand square meters.

Among them, the China silk city exhibition area, representing Hangzhou silk, has a total area of 216 square meters, and 15 standard booths. In the form of special decoration, Hangzhou silk culture is the main line, with ingenious layout and novel layout. The silk city archway, eaves, wall tiles, pink walls, Daiwa, small bridges, and lotus goldfish and other elements combine to stand out from the many garment exhibition areas. The South Hangzhou waterfront rhyme reflects the beautiful and gorgeous atmosphere of the silk, attracting numerous domestic and foreign media and tourists.

At the same time, all kinds of exquisite silk products including silk fashion, silk Qipao, silk bedding, silk pajamas, silk hand-painted, silk crafts and silk scarves were displayed in the exhibition area, and were also highly sought after by local Hui and Han two citizens and consumers at home and abroad.

In order to strengthen the interaction and cooperation between Hangzhou and Yinchuan, Hangzhou China Silk City and Yinchuan Xinhua Department store also held a fair during the exhibition, exchanging the form of opening silk brand stores, introducing Hangzhou silk brand into Yinchuan Xinhua Department store, and so on, laying a good foundation for Hangzhou silk enterprises to further test the western market.