Children'S Home Textiles "Popular" &Nbsp; High Profits Contain Large Business Opportunities.

A set of children's bedding 580 yuan, a set of Disney

Diversified development of channels

Beijing red child company was founded two years ago.

According to Li Yang, the "parents" of red children, he first opened a store for infants and young children, and his business has been good.

By chance, he extended his tentacles to home textiles and did not want to have unexpected gains.

Since then, red children have been developing rapidly and quickly built their own marketing network system.

Reporters saw a baby rapeseed massage pillow in the red children's shop.

This pillow is made of pillows made from natural raw rapeseed, and all cotton fabrics are outsourced.

Because rapeseed is easy to slide, it has a good massage effect on the baby's head, and it doesn't need to worry about the height of the pillow, whether it is soft or hard. Like the "fresh thing" such as the pillow, there are many red children, and the sales volume is very impressive.

Li Yang said, "many moms like to hang around here. Even if they don't want to buy something, they like to look at it in the shop."

Industry experts believe that children's home textile products will maintain the advantages of a long period of time.

The red child company in Beijing once created a record of 160 thousand yuan in sales for 12 hours, which is evidence of experts.

For this remarkable achievement, Jiang Tao, the chief executive of Li Jia, disagrees: "business can't be seen for a while. Now my monthly sales are millions of dollars. How much is the sales of red children?" at present, Li baby has become the main channel to promote new products for infants and young children in Beijing market.

The profits of new products are higher than that of ordinary products. Therefore, new products have brought considerable profits to Li Jia Bao, but also become a strong pillar of the company's rolling development.

Li Yang also said that as the company's traditional stores continue to expand, his positioning of the future of the red children is a new marketing mode of "directory Direct Marketing and e-commerce parallel", and he himself is very confident in the sales mode of e-commerce for infant products.

Moving forward in the debate of value

Many people are accustomed to the expensive price of adult home textiles, but many consumers are helpless and unable to understand the high price trend of home textiles.

In the interview, a young couple complained to reporters before laughing at the children's bedding counters: today's children are really unable to afford it.

The young couple said, "smart businesses are raising their prices and making a fortune based on the increasing number of" single children ".

It is questionable that, compared to the adult household textiles, children's home textile materials are frugal and easy to manufacture. Does this price really reflect the value of the commodity itself?

The new technical specification for textiles, "national textile product basic safety technical specification", was formally implemented in January 1, 2006.

Reporters interviewed some children's and children's products manufacturers and stores, and learned that infants and young children were listed as the category I products with the highest safety standards in the specification before, because of the particularity of their use groups, and those products that did not meet this specification would be banned from production, sale and importation.

Ms. Wang Shuang, purchasing manager of Beijing red children, talked about her own view: "specifications are quite strict in terms of color fastness, formaldehyde content, environmental protection certification, etc., which virtually increases the production cost of children's textiles and improves the entry threshold for children's home textiles market.

On the other hand, children's products belong to the market price, there is no monopoly, and the price depends on the market. This is understandable.