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    The Hard Road From Laid-Off Female Workers To Pancake Rich Women

    2010/10/8 17:20:00 71

    Entrepreneurial Market Orders


    In 1995, she was a bewildered laid-off female worker; In 2006, she has become a well-known "Pancake Sister", "March 8th Red Bannerman of Shandong Province" and other honorary titles. In 2003, she was also elected as a representative of Shandong Provincial People's Congress - she is Li Huaizhen.


    In 1995, she was a bewildered laid-off female worker; In 2006, she has become a famous pancake sister-in-law, and won honorary titles such as Shandong Model Worker, Shandong Food System Top 10 Female Achievement Pacesetter, Shandong March 8th Red Bannerman, and National Finance and Trade System Laid off and Re employed Female Worker Leader. In 2003, she was also honorably elected as the 10th National People's Congress of Shandong Province - Li Huaizhen.


    In the spring of 1995, Li Huaizhen was laid off. Under the pressure of life, she began to seek for herself occupation In Yimeng Mountain Area, pancake rolls and scallions are traditional specialty food. Every family supports the griddle and sells pancakes. After careful investigation, Li Huaizhen found that people are increasingly advocating scientific nutrition and traditional natural diet culture, and the prospect of food pancakes is promising. She made a quick decision: to produce original food pancakes.


    Li Huaizhen grew up in the Northeast and could not bake pancakes. At the beginning, the pan did not rotate evenly, and the food paste could not be spread synchronously. Although she practiced day and night, she had blood blisters on her hands and mouth sores, but the pancakes she baked were still dark, thick and hard, not shaped at all, and six sacks of wheat were wasted. She doled out the good pancakes to her relatives and friends, and fed the chickens what she couldn't eat. Undeterred, Li Huaizhen went around to learn from her teachers and invited an old woman to demonstrate her skills. She thought about every move carefully. The effort pays off. After a lot of hard practice, she finally skillfully baked beautiful pancakes. After learning how to bake pancakes, Li Huaizhen took out the stone mill in his hometown, set up four plates of big griddles, and started from left to right. The efficiency immediately increased several times. After hearing about it, the old ladies around were very curious about the big griddle, and some even took special buses to see the excitement. This is free propaganda Attract customers to come to her house, and she won the good name of pancake sister-in-law.


    To create famous brand , Li Huaizhen named her pancake Jinsui pancake. Because it was as thin as paper, as tough as cotton, bright in color, and full of nutrition, Jinsui Pancake soon became famous. Every holiday, orders come in like snowflakes, and pancakes can't even be sold. Li Huaizhen has to work overtime overnight. In winter, the cold rice washing water made my hands red and swollen; In summer, her body was covered with prickly heat. She sprinkled prickly heat dew at night, but it was still dry during the day. It was too hot when others were blowing the air conditioner. She worked in the workshop for ten hours at a time. The pancake stove needed to be lit every day. She was afraid that the smoke would choke her neighbors. She got up at four or five o'clock in the morning to light the stove and stayed busy until late at night.


    After the first shot of Jinsui pancakes, Li Huaizhen was keenly aware that the sole operation of wheat pancakes has become passive, and the prospect of miscellaneous grain pancakes is broad. So she went out early and came back late. Under the guidance of professional masters, she developed dozens of varieties of rice, millet, mung beans, fruits, etc., which can be stored for two or three months without changing the taste when bought home. There are also sesame salt, spicy shredded meat, which is convenient to eat on the roll, delicious and nutritious. The unique quality makes Jinsui pancake a food that people are eager to buy. {page_break}


    Feixian County is the birthplace of the excellent folk song Yimengshan ditty in China. Li Huaizhen thought that using famous folk songs as trademarks is conducive to building enterprise brand names, and using them to register trademarks will certainly make a big impact on the market. Sure enough, many enterprises, seeing the bright future of Yimeng Xiaodiao Pancake, have asked to join. Hundreds of varieties of products have been put on the supermarket shelves, and more and more orders have been placed. She and her employees can't catch up even if they work overtime.


    In the past, Li Huaizhen thought that anyone would eat pancakes, and there was no food method printed on the package. After the small pancakes went to the big market, they made many jokes. In 2000, a Danish guest saw her pancake for the first time. He thought it was a napkin, wiping his face and hands, but he couldn't eat it. After the accompanying staff explained, the guest smiled: such exquisite food! I saw it for the first time. In 2001, Li Huaizhen took pancakes with her and went all the way to Shanghai to attend the first famous agricultural product production and marketing order meeting in Shandong Province. Curious Shanghai customers asked her: Are pancakes cooked or cooked in a microwave oven? No, you can eat it when you open the bag. The roll is more delicious.


    She took a piece of pancake, rolled Yimeng snack sesame salt, and handed it to them. Wow, it's delicious, and two more packets! In just three days, more than 2000 kilograms of pancakes were sold. After returning, the pancake bag was printed with instructions in both Chinese and English. With the help of her husband, Li Huaizhen also used the Internet and had her own company's website, which attracted an endless stream of visitors. Laid off sisters find her and she enthusiastically provides employment opportunities; A disabled youth from Dezhou came here to admire her. She gave free samples, provided free technology, and taught him hand in hand; Many girls from poor mountain areas come to learn arts. She not only does not charge tuition fees, but also provides them with board and lodging. Yimeng Xiaodiao Pancake has set up six offices (chain stores) in Chengdu, Linyi and other places, and its products sell well all over the country, even in the United States, Japan and the United Arab Emirates.


    To be a man in advance, Li Huaizhen often educates employees to be honest. In 1996, employee Zhao Juan once found a valuable mobile phone and returned it to the owner. A Hebei guest left a briefcase with a large amount of cash in the pancake shop. After the salesperson reported to her, she tried every way to contact the owner. The owner was so moved that she wanted to thank him. She smiled and shook her head, but did not accept any money.


    From laid-off women workers to managers of the company, Li Huaizhen's entrepreneurial road was rough and difficult, but also enjoyable. The Party and the people also gave her great honor. Today, Li Huaizhen's reputation has an extraordinary affinity, and has become a guide for local laid-off workers to re employment.

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