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International Shoe Exhibition To Revive Dongguan Shoe Industry

2010/10/14 10:49:00 35

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Export Marketing Shoe Machine Exhibition

October 14th, the first half of this year, has been faced with pformation and upgrading of Dongguan.

footwear industry

Encountered a series of anti-dumping measures, but with the increase in export orders, the overall situation of the industry has gradually improved.

Driven by the global economic rebound, the twelfth China Dongguan international shoe show shoe machine exhibition, which is about to open in Houjie, Dongguan, is also showing more popularity. Reporters yesterday (October 13th) learned from the organizers that there will be 500 exhibitors from China, Portugal, Russia, Thailand and other countries and regions, and 30% of the exhibitors will be exhibiting for the first time.

At the beginning of the year, the EU extended the Chinese leather shoes up to 16.5%.

Anti-dumping

After the tax period, Brazil and Argentina made anti-dumping orders on Chinese footwear products one after another.

China's footwear industry is shrouded in shadow.

But as the economy recovers, the domestic sales and export orders of Dongguan footwear industry are increasing.

In fact, since June, China's export situation has gradually improved.

According to the statistics of Guangdong customs, the total value of import and export trade of Guangdong in 1~8 this year is US $485 billion 590 million, of which footwear exports amounted to US $8 billion 410 million, an increase of 21.4% over the same period last year.

Changes in the export situation of China's footwear industry have also contributed to the prosperity of the industry.

The scale of the shoe show is expected to exceed the first half of the spring shoe exhibition.

According to the organizers, the exhibition will increase the number of new product launches and special events. This is the beginning of the Dongguan footwear industry's emphasis on its own brand.

In recent years, influenced by factors such as financial crisis, raw material cost and trade policy, Dongguan footwear industry is developing towards product innovation and brand promotion, so as to realize the pformation and upgrading of the industry.

"Making a brand is not a matter of one or two days. It takes years of long-term investment, and the most important thing is the marketing and promotion of products, which is very difficult to break through in a short time."

Zhou Weidong, deputy general manager of Dongguan Nanfeng international leather shoes materials trading center, told reporters that Dongguan footwear industry has the world's advanced shoe making technology, but the lack of design innovation and promotion.

Statistics show that there are more than 4000 shoe making enterprises in Dongguan.

Shoe material

There are more than 2000 shoe machine supporting enterprises, with an annual output of over 1 billion 500 million pairs of shoes. It is the most important distributing center for the related products such as shoes, leather, shoes, shoes and so on, and has a complete supporting supply chain, but most of them are foundries and no independent brands.