Business Skills Of Chaoshan People

If you walk on the streets of Shenzhen, you will easily recognize them.

However, it is these stores that are not very impressive, which controls most of the retail outlets in Shenzhen.

Not only did the Chaozhou and Shantou stores (STORE shops) pliterate shops, but also the main wholesale markets in Shenzhen, such as Shenzhen communications market, computer market, the main place of purchase of Shenzhen shop, Hubei Road wholesale market, etc., most of them were Chaoshan operators.

Many Shenzhen white-collar shops, and some large companies have a very good image of the regular chain stores, often competition is only these stragglers.

Although they often do not see the image of the Chaozhou Shantou shop which is not very good, they even look down on these Chaozhou people who do not have many cultures because they have a tradition of doing business in junior high schools without graduation. (therefore, when we write the Chaoshan people's family history, we must say that some of them did not graduate in their early years, and achieved hundreds of millions of dollars through their own efforts, including Mr. Li Jiacheng, the richest Chinese.

However, the white-collar workers have to admire these Chaozhou Shantou shops, which are much more moist than their shops, and earn more money.

I have opened a mobile phone shop in Shenzhen after working, and all the competitors around it are Chaoshan people's mobile phone shops. All the mobile phone wholesalers are Chaoshan people. Besides, I once served as the manager of a famous health care product company in Shenzhen. Most of the distributors and small drugstores are Chaoshan department, so they consciously observed and figured out some secrets of Chaozhou and Shantou stores, hoping to give you some inspiration.

Chaoshan people open shop successfully, or they will start shop, first of all, from the traditional advantage of Chaoshan people doing business.

Opening shop has become the most basic way of life for Chaoshan people.

Starving and not working is specifically directed at Chaoshan people.

Many Chaoshan people are in their teens to help their families to do business in the shops, or to help in the shops of the villagers. They learned business skills very early.

In addition, many Chaoshan people regard making money as the sole purpose of life. This very realistic mindset has no other illusions about life, and the business mentality they are born with is very conducive to their success in opening a shop and doing business.

In addition, a well-known advantage is the unity of Chaoshan people and their unique interpersonal relationship, which is incomparable to those in other places.

Many of the wholesale channels are Chaoshan departments, and most of the retail channels are Chaoshan departments. They can help each other, make good use of each other and get rich together. They can always get the cheapest source of goods, and make money more easily than others. Besides, they often work hard.

However, these factors do not mean that we all know, but when it comes to the operational skills of making money without knowing it for outsiders, Chaoshan people still have many unique means of operation that we can learn from.

Businessmen have no domain.

Businessmen have nothing to say.

I am always ready to change and flexible to adapt to the market in Shenzhen. I often pay attention to the pavement changes in a street. For example, when a new estate is built, Chaoshan people will unite to open a series of shops on a new street, such as decorative materials stores, hardware stores, curtain shops, etc., in order to meet the needs of new housing families, storefront services and products complement each other and bring popularity to each other.

One or two years later, Chaoshan departments changed their faces, and turned into restaurants, drugstores, salons and so on.

Another businessman who reflects what Chaoshan people make money to do is no field concept. Chaoshan people take the shop as a business information center, Chaoshan people sit in the store to drink tea, they talk about who and who are rich, where there is a profitable business opportunity, is not limited to the current store business.

Therefore, Chaoshan people often start a small shop by using information to make a big business and complete the original accumulation.

Store and library integration

Many storefronts of Chaoshan people are connected with storehouses.

It looks very messy on the surface, it is filled with goods everywhere, sometimes it is hard to stay.

In fact, a large number of stores will not affect the image of the stock, but often promote sales.

They want to store the goods in the store, which makes the customers feel crowded though they are busy, and they can see clearly when the products are near.

This often leads to a strong sense of popularity and popularity in shops.

If you find a small shop in Shenzhen, three walls are open, people can conveniently enter the store from all sides, and the fruit stalls extend a lot of meters away from the shops. It must be a shop opened by Chaozhou people.

They often know how to make full use of and expand their space, but not limited to the space of small shops.

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First, small profits but quick turnover.

Beijing Gome, who sells electric appliances, is thought to be a shop opened by Beijing people. In fact, it is a Shantou man Wong Kwong Yu who has not graduated from junior high school and has opened shop in Beijing at the age of 18.

In the retail world, we must take a look at Gome. In fact, Chaoshan people will bring the best selling skills to the maximum.

One of the skills he used when he started shop was to send goods at a fair price, that is, how much the price of electrical appliances from GOME was shipped from the manufacturer, and how much the price would be shipped without a raise.

But Chaoshan people never lose money in doing business.

Although Gome did not make money in selling electric appliances, it gained popularity.

He makes money by popularity and makes money by selling accessories such as batteries, antennas, earphones, tapes and cabinets, because customers generally do not care much about the prices of these products, and are eager to use them. Most of them are willing to buy together.

The profits of these small appliances are relatively high, and a large amount of profits will be considerable.

A typical lamp that sells you, let you buy my oil strategy.

In addition, because the sales volume is considerable, the appliance manufacturers advertise for Gome, Gome earned free advertising fees, and most importantly, the manufacturers have sales rebates at the end of the year.

Two, below the purchase price shipment skills

When I worked as a manager of Shenzhen health care products company, I often dealt with the wholesale and retail stores opened by Chaoshan people, and found that these merchants were often less than the goods I shipped to him, that is, the price of the liquid I gave them was 21 yuan a box, they often sold at 20 yuan or even lower, not two times, but not two Chaozhou bosses.

After a period of observation, I soon learned their tricks.

Later, I also posted a post on the China MBA website and the marketing communication network of the marketing school in real China. The test is: if a businessman enters a price of 20 yuan from a factory, it sells 19 yuan, and he can still make money. Do you know the reason behind it? Please give more than 3 answers.

As a result, few academics' marketing friends can fully answer the marketing question with Chinese characteristics, and the actual marketing netizens often know the secrets of them if they have dealings with businessmen in Chaozhou and Shantou.

(1) using the skills of carrying goods

My Chaoshan wholesaler is specialized in the downstream business of Chaoshan small supermarkets and small shops. At that time, my product was the best seller in health care products. In order to attract his downstream, he often used my product as a bait, deliberately shipped at a loss, and attracted more stores to purchase, while the small store was sure to enter other high profit products, so in general, he was making money.

As a means of retailing, deliberately selling one or two of the best selling products below the cost price will result in a low price in the whole store, and can also lead to the sale of other high profit products.

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(two) skills of exchanging goods

This is the usual skill of Chaozhou businessmen.

My wholesaler is one of the most wholesalers wholesalers in Shenzhen. He often trades with other Shenzhen Chaoshan health care wholesalers at low prices, because each of them can get the lowest price from the manufacturer, so that they can exchange several low price products in the industry through low price exchange, so there are more stores going to their stores.

They have more chips to attract customers, so they can make more money.

(three) using sales rebates

We have a rebate policy for dealer sales, and whenever he reaches a certain amount of sales, he is less than the purchase price impulse to get the rebate, while Chaoshan people have the talent to account, how much they earn, how much they lose, and how to get the maximum use and value of cash on hand.

In addition, Chaoshan businessmen like large quantities of cash pactions, to the monthly, consignment and other trading policies of the manufacturers, of course, these hand to hand delivery of the Chaoshan Department of another eye.

Chaoshan departments are going to use their cash to make money.

The above price manipulation techniques are not unique to Chaoshan people, but they are the most widely used means of making money. Of course, this will bring about the problem of price confusion which manufacturers do not want to see.

When I wrote this article, it happened that the Shenzhen TV station broadcast a true story of a young man in Anhui who told him that he had been enlightened by the people in Chaozhou and became the boss of a large shopping mall with millions of money. This young man was the head of a shopping mall in Shenzhen in the early 90s. One day, a very unusual Chaozhou man wanted to rent a shopping mall and sold the fruit at the entrance of a shopping mall without 1 square meters. The rent was 1000 yuan for a month. He never thought that the Chaozhou man would sell the fruit to him alone for 170 thousand yuan in the first month, giving him considerable impact and inspiration.

He resigned as a rule and learned that the Chaoshan people rented a few square meters of fruit at the door of another shopping mall to sell fruit, resulting in the first year earned 300 thousand yuan and completed the original accumulation.

I want to be a small business start-up friend, we do not need to see those unfetched business skills that are always going to be a case of P & G and WAL-MART. We only need to learn from the Chaoshan department and the Wenzhou Department of our side to learn a half way, so that we can succeed in business.

Of course, the purpose of Chaoshan people is everything. It means no money making philosophy. Now it also makes them win the reputation of dishonesty and pay a heavy price. This is what we should think deeply about.

Shantou Huahe electronics factory was established in 2006 in Chaonan District, Shantou. Main: all kinds of universal charger, all kinds of direct charging, universal data line, universal charging line, USB line, power cord, DC line, AC line, flashlight.

Our factory has 10 hydraulic presses, 30 employees and about 1500000 monthly output.

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