Shoe Enterprises AOKANG Upgrade To Deal With Shoe Raising Costs

international crude oil Price fluctuation Chemical raw materials The rise is fierce and the cost of human resources is rising. These seemingly "distant" economic events are affecting people's lives. No, this year consumers may also pay more for the purchase of autumn and winter leather shoes.

"Since the beginning of this year, the cost of raw materials, labor and transportation has risen by at least 10%." Yesterday, Wang Zhentao, chairman of AOKANG group, who paid 900 thousand yuan to set up a famous brand reward fund to Bishan, poured water on reporters. He used one sentence to describe this rising cost: "flour is more expensive than bread."

Wang Zhentao said this situation has been confirmed by local shoe manufacturers, such as Kodak, Ke and so on. Dream Kodak, known as calf skin, is now up to 20%, and glue and dyestuffs are also rising.

In the face of rising costs, how can shoe factories cope with it? Wang Zhentao said it will make product The overall upgrading will be adjusted at the same time, and raw materials will be adjusted. "For example, a pair of shoes is all made of cowhide, but now only a part of cowhide may be used, and the rest will be replaced with modern fabrics such as denim." Another local shoe manufacturer, who does not want to be named, claims that the price of some shoes has been raised by about 10%. If the raw material continues to rise, the price may increase.

In the major shopping malls, the reporter saw that the price of autumn and winter shoes is generally higher than spring shoes this year. "Shoes in the door" price of 400 yuan or so shoes can not be found, the first brand shoes "entrance price" has reached six hundred or seven hundred yuan.

Some reckless Amoy customers have changed the strategy of cleaning shoes. Some have tried shoes in shopping malls, but they do not buy them. Instead, they have changed to fork on the Taobao Internet. Some have explored the market ahead of time, tried the styles and shoes codes, and established contacts with the promoters of special counters, and often paid attention to discount activities.