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Creative Marketing Is Still A Life-Saving Service For Enterprises.

2010/10/14 15:45:00 41

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Affected by rising prices of cotton and other clothing materials, this year

Winter clothes

Prices are up about 10% compared with last year.

Insiders remind consumers that buying clothes in the near future will be more affordable in holidays and celebrates.

"This year's clothing prices are mainly affected by the rise of raw materials such as cotton."

When it comes to price increase of two words, the paragraph of Western clothing in Chongqing is always a headache.

He said that the cost of raw materials increased by 20% or even more than that of the previous year.

Yang Jianming, general manager of the Chongqing company, said that the price of yarn has been rising since the beginning of the year, and has risen from 20 thousand yuan to 40 thousand yuan per ton.

"Many colleagues only choose to raise prices to protect profits.

Group customers in this respect we did not rise in price, because small profits but quick turnover.

The department stores had a price increase of about 10%.

Duan always said.

Chaotianmen garment association responsible person, through the Guangzhou, Hangzhou and other places of clothing industry survey found that the current apparel industry costs rose by about 40%, clothing prices rose by 10% - 20%.

According to the insiders, the cotton planting progress in Xinjiang and Yangtze River Valley has been postponed compared with the same period last year due to the abnormal weather throughout the country, resulting in insufficient cotton production.

Statistics show that by the beginning of June, the standard grade cotton had risen to 17591 yuan per ton, up 37.10% from 2009.

Department stores do not deny that the price of winter clothing is one.

Known in the Pacific and Far East.

Department store

They all said that some brands of clothing had a 5% - 10% price rise this winter.

In addition to brand clothing, including warm underwear, household clothing, infant clothing and other cotton fabrics as the main raw materials, there has been a 10% or even higher.

Clothing prices are rising. How can people be willing to pay?

Clothing enterprise

Creative marketing line should be taken, and individualization should be paid attention to.

Duan's suits reveal that customized services will cater for more consumers. Chongqing's traditional underwear can be made into underwear, so underwear looks like woolen sweater and can be directly covered with a suit. The director of the cat underwear company, Lin Lin, defines the characteristics of the cat's inner garment as sexy, so as to take a sexy route and prepare a sexy man to stand in the shop. All female customers can take photos with him and create passionate shopping.

In addition, some lingerie shops send out a bunch of flowers on their birthdays. Customers usually enjoy free manicure and other services in the shops. These stores attract many customers with these little tricks.