Famous Shoe Store Touches Traditional Enterprises To Open Up New Fronts For Sale

Reporters yesterday from the first "drum Lang Tao Tao" online retail development strategy summit forum news conference was informed that the high-end forum "drum wave" will be held in Sheraton Xiamen Hotel in November 26th, when not only famous shoe store, seven wolves and other famous local B2C as a sample volume, attracting the attention of local traditional enterprises, will also invite Lining, BELLE and other business executives to share with Taiwan, explore the traditional enterprise how to open up the topic of selling new fronts.

The forum, the association of network retail enterprises, said that the forum is based on the theme of "stepping forward". It aims to share the rich experience of B2C's first companies and service providers, and to make plans for Fujian and its Haixi traditional enterprises to enter the B2C industry, so as to promote the development of B2C industry in Haixi city. The forum will focus on " Traditional enterprise The theme of "how to open up new fronts for online retailing" and "how to make new brands for foreign trade companies" and "how to achieve bigger scale and better management" are discussed.

It is understood that the shoe store on the 14 day last month to achieve a daily turnover of 1 million yuan, and in January this year, has created months. Turnover Over 10 million yuan. The shoe store has been established since the end of 2008, and has sold about 500000 pairs of genuine brand shoes in more than 20 months. For such a rapid development, Xu Songmao, a shoe shop with nearly 20 years of experience in footwear export trade, told reporters that the rapid development of the shoe store has been carried out step by step. There is no shortcut, but CEO has taken some detours.

Xu Songmao said, Shoe store Attaches great importance to the search for suitable talents and has invested a lot of energy in building systems and teams. The shoe store has built the company into a platform for training talents. In the summer of this year, it spent a budget of 500 thousand yuan, launched a training camp for employees, and made outward bound training, and invited a visiting professor from Tsinghua University to teach staff to improve their skills and abilities. He said, "because I believe that employees will satisfy customers if they want their employees to be satisfied."

Not only does it focus on employee satisfaction, but Xu Songmao puts customer satisfaction first. He said: "on the basis of team building, the shoe store continuously optimizes the process, increases the richness of goods, speeds up the delivery speed, improves the service quality, enables customers to buy the most authentic genuine brand shoes, so that customers can enjoy a pleasant shopping experience and satisfy customers."

Xu Songmao said that the shoe store is a direct chain retailer. Through standardized operation, it has sold the inventory products for the Brand Company over the past season. It has not only obtained official authorization from Brand Company, but also has been recognized and supported by Taobao and other large platforms. The deep cooperation between the shoe store and Lining, KAPPA, Brand Company, Taobao, and so on is one of the main driving forces for the rapid growth of the shoe store.

Reporters learned that this forum will be the first to use the enterprise to explain the operation process, experts to give on-site comments and guide the right way to share brand marketing, search engine, blog (micro-blog), SNS and community, alliance marketing and other means of marketing.