Six Words Make Guests Swarm Into Stores.

Six words like "spend small money and wear famous brand" are just like me.

The store opened soon, but its name is very loud in Fuzhou. It is owned by more than 30 chain stores in Fuzhou.

As a member of the young people, I went into a middle-aged woman dress in Fuzhou when I was shopping.

It is common for a clothing store to advertise with glass windows, but the window advertisement of the discount network of "clothing times network" is different.

Our common window ads for clothing stores are nothing more than "new XX," demolition, sale, final XX days, "clearance sale, loss sale" and so on. They belong to posters which directly express product information or promotional information. Such advertisements are common tricks used by many shops. They only express the practices of merchants, which are neither new nor attractive in the eyes of consumers. It is also very difficult for customers to have the idea of entering shops after seeing advertisements.

And the magic effect of the advertising outside the brand discount store of "clothing times network" is not only because it comes from the hand of marketing expert Xu Sunxin, but also more importantly, the viewpoint advocated by Sun Xin.

It is a very appropriate term for many shops. It is easy to see that too many people are waiting for customers to enter the shop when they pay a little attention. Few people who open shop are puzzled by their efforts outside the shop, and even at least they have no idea of Kung Fu.

Searching the website of many clothing chain enterprises on the Internet, in the relevant requirements of investment promotion, all the franchisees are required to open shops in the busy streets. The purpose is obvious. First, the flow of people in the bustling area is large, and the two is the bustling area forming a clothing business circle.

However, this is not the case. People's traffic is a very important condition, but it is not the traffic volume of the store's predecessors that is equivalent to the people who enter the store, and it is not equal to the volume of pactions in the store, because the competition and homogenization competition in the prosperous sector will influence the choice of consumers and increase the cost of store rentals.

It is not my intention to tell a case. What did we learn from the case of "six words make guests swarm into stores"? That is my original intention.

I once heard a so-called "training course for the famous training lecturers in the clothing industry" on TV. The lecturer said that "the window and the shop lights must be bright" can attract guests into the shop. But in reality, I have never been cheated by the window lights of the clothing store. I think many people are no exception, because such lighting effects are too easy to do. There are many bright and light clothing shops on the street. Consumers are accustomed to it. How can they let them enter the shop? In addition, there are many clothes shops in advertising windows, but the role of advertising language can hardly be verified from the number of people entering the shop.

Many people think of what they are doing but fail to think of what consumers need. That is the problem of many shop windows advertising.

The slogan advertised by Mr. Xu Sunxin is different from what the consumer wants to see, so customers always enter the shop out of their own needs, reflecting the extraordinary creativity of advertisements.

The creativity of advertising is a kind of innovation. Not all clothing stores are stickers on the windows. "Small money, wear famous brands" will work. Instead, we will tap the needs of consumers according to the products of the shop, and tell the consumers' minds. What inspired you to open a clothing store?