Hebei Rui Chun Textile Makes Small Towel A Big Brand.

Towels are the most frequently used products in daily life. Wake up in the morning and use it after washing your face. Wash hands before and after meals. But there is an undeniable fact in China that towels are still a low concern product. Towels give people a low quality feeling. People do not attach importance to towels, such as cosmetics and underwear. The urgency is not high, they can be used, and the degree of attention is not enough; the harm to poor towels is not clear, and the urgency of replacement is not high. It is the root that quantity has not been able to do. But there is such a company in Baoding, Hebei, but it has grasped the great business opportunities hidden in the small towel, not only expanding the industry, but also putting it in a big way. industry Step by step to change people's concern about towels and let healthy towels go to thousands of households.

"We want to be the best towel in the world," Zhang Ruichun, chairman of Hebei Rui Chun Textile Co. Ltd. Using only 8 years of continuous development, the company has registered capital of 10 million yuan, fixed assets of 57 million yuan, mobile assets of 78 million yuan, and annual production of 21 million kinds of towel products, with an annual output value of 195 million yuan. Modern private enterprises producing household textiles, weaving, dyeing, finishing, packing and packing, have Zhang Ruichun's bottom line.

Is the development of Rui Chun company accidental or inevitable? How did a company coming out of the county get into the leading industry? Recently, the reporter went into the enterprise that took off and interviewed Zhang Ruichun, chairman of the company. He talked about the development history of the enterprise from the aspect of innovation and transformation.

Transformation, elimination and improvement of enterprises technical level

Vigorously implementing technological transformation and scientific and technological innovation is an effective way to promote the upgrading and upgrading of industrial structure, and it is also a fundamental strategy to change the way of development and implement Scientific Outlook on Development. But when others are in the same place, they choose to run forward. It is necessary for us to do something. There is no denying that Zhang Ruichun is compelled. He boldly carried out technological transformation of the company to improve the efficiency of traditional equipment. On the basis of the original mechanical transmission, we invested 120 thousand yuan to transform the transmission parts with multi spindle control as the main parts, transforming the traditional steel plate process with 5 to 10 times per year to the computer multi shuttle controller, so that the production cost of the enterprise dropped by 20%, and the service life of the equipment extended to 10 years. According to him, only this item saves more than 1200 yuan per loom per year, effectively improving the quality and production capacity of products, and enhancing the competitiveness of products in the same industry.

While carrying out technological transformation, Rui Chun firmly grasped the opportunity of the financial crisis, aimed at the world's advanced textile technology, boldly made decisions, resolutely eliminated backward equipment, accelerated the upgrading and upgrading the modernization level of enterprises. In 2008, 6 million 500 thousand yuan invested in 64 new rapier towel looms, replacing all shuttle looms. The production efficiency of each rapier loom was 4 times that of ordinary looms. The annual production capacity of the "three towels" and bedding products increased from 1560 tons to 2640 tons, and the color, variety and quality of the products were improved significantly. Market competitiveness Obviously, exports increased by more than 20% over the same period last year.

Key words: learning to promote; Rui Chun; textile; towel; brand

Developing education and training to improve the quality of staff and workers

Zhang Ruichun believes that laborers are the most active and revolutionary factors in the production process. Equipment is a tool for labor and is dead. Only when the laborers operate it can he "live" and truly create value. Therefore, Rui Chun company persists in putting people first, and builds a loyal and loyal enterprise, a dedicated and experienced worker and skilled workforce, as the basic work of enterprise development. The company has set up a distance education and training base and introduced Tsinghua distance enterprise training course to establish the Tsinghua distance enterprise school. The Tsinghua distance course integrates quality education resources both at home and abroad, 300 days a year, and a distance education course of nearly 10 hours a day. It covers all aspects of strategic management, finance, human resources, staff training and so on. All of them are taught by well-known experts and professors, covering a wide range of teaching levels and rich content.

To learn, we need to have a good environment to learn and to keep learning. Rui Chun has invested more than 26 yuan to improve training conditions and optimize the training environment. At the same time, the company has formulated rules and regulations for distance education and training management personnel, "distance education multimedia classroom management", "Student Handbook" and other rules and regulations, so as to promote the institutionalization, regularization and standardization of education and training.

According to the briefing, so far, enterprises have trained more than 8000 operators, managers and employees, greatly improving the quality of the workforce.

Focus on product development and create brand of home textile industry

Developing new products and building famous brands is the lifeblood of the survival and development of enterprises. Rui Chun company has established the "Hebei SME industrial cluster technology service center", and invested about 500000 yuan to purchase various high-tech inspection instruments, and set up a R & D institution integrating detection, process improvement and development, which can detect a number of technical indicators. The R & D capability has reached the leading level in China, and has gone short of independent inspection, independent design and independent research and development.

Rui Chun company insists that only the new product is research, the only famous brand is the idea of creating, relying on internal force and external force, forming a resultant force. It has developed 20 new products successively, and 70% of its products have been exported to foreign countries, and has won the recognition and award of the relevant government departments at provincial level, city level and county level three. Many international standards of towel products have been achieved only in Hebei province.

A enterpriser with a sense of mind is at the helm of an enterprise with excellent equipment, excellent staff and quality products. This may be the inevitable outcome of Rui Chun's soaring.

Innovation is the eternal theme of enterprise development. Zhang Ruichun said that in recent years, our province has carried out activities of "learning new Olympic Games, innovating, promoting transformation" and "benchmarking". After learning and exploring, he has become more aware of the importance of innovating ideas, innovating technology, innovating management and innovating talents, which is the strong support for enterprises to become bigger and stronger. Rui Chun will uphold the concept of innovation, make the most first-class towel, create a proud brand.