20 Years &Nbsp; From Rural Poor Boy To Clothing Industry Boss.

An ordinary farm boy, Liang Huiguang.

24 years ago, 24 years later, he became a leader of the national clothing industry. Only 43 years old, he has had more than 20 years of clothing experience and a young elders in the clothing industry.

Influence pattern.

What makes this strong and ordinary farmer son become the most influential now?

Liang Huiguang and his four brothers and sisters started a partnership in 1992.

Each account for 25% of the shares.

14 years later, the small clothing stalls have now grown into large companies with billions of dollars in output value. Some people will think that Liang Huiguang owns most of the company's shares. In fact, joton still maintains the share distribution system 14 years ago.

In today's rapidly changing and intrigues of modern economic society, many enterprises are falling apart because of internal breeding contradictions. In view of Joe's growth, no matter how strong the enterprise is, Liang Huiguang does not care about personal gains and losses. He insists on "the safety of small families and the whole world", and always keeps the family feeling strong, harmonious and harmonious.

The newborn calves will temper their will and go young.

Liang Huiguang was born in a small town in Yueqing, Furong Town.

The parents are local farmers, 1964.

Like most of the laborers on this land, they are facing the Loess all the year round.

Liang Huiguang grew up enjoying the hardships of life and deeply buried a beautiful desire to get out of this remote area.

Liang Huiguang's hand clings to the address secretly copied from a telegram from a father's friend in Hubei, a thundering night in 1982.

Determined to leave this town for 18 years.

Liang Huiguang had been unable to remember whether he had been on impulse or had been planning for a long time. But he remembered that it was a very difficult journey. He ran away alone and ran more than 1000 kilometers.

To telegraph the trip home, Hubei.

Although his father did not approve of his coming out in such a young age, he saw that he had strong will and acquiesced in the fact that many of the Yueqing people were there to build roads, and Liang Huiguang was the youngest among them.

This hard work he worked for six months, not only sharpened the spirit of hard work, but also strengthened the conviction of breaking through the world.

The setback of entrepreneurship is more and more frustrate.

Family persuaded the end of 1982.

Returning to his hometown, Liang Huiguang, who had just passed a year of rest, began to feel restless.

He went to the Wuyuan County of Inner Mongolia to start a clothing business with his brother and the three sisters who studied tailors. They started the first stage of their clothing career and also took the first step in their life journey.

Farmers earn considerable income by selling sunflower seeds. Wuyuan County is a land of fish and rice.

However, the local clothing industry is still in its embryonic stage.

Because there is no clothing market, Liang Huiguang often goes to the market with a big bag full of trousers. When there is no bazaar, it sells like a current peddler along a village.

Once sold from the morning to the afternoon, though young and strong, there were few restaurants in the countryside. When the grains did not go in, they almost fell down. When a wife saw her poor fellow, he handed him a steamed bread to satisfy his hunger.

This is an experience that Liang Huiguang will never forget, and being kind to others has become a principle for him since then, especially for those who are in trouble. He has personally experienced the hardships of peddling along the street and buried himself in the seeds of a clothing market.

Liang Huiguang's pockets began to bulge in Inner Mongolia for a year.

However, 84 years of an accident made this year's hardships come to naught.

That year, Liang Huiguang followed three elderly villagers to Shanghai to get cloth and take all their belongings to buy a few bags of fashionable cloth in Shanghai shopping mall. However, there were accidents in the sky. At that time, the relatively rigid social environment in the initial stage of reform and opening up did not agree with the business practices which seemed very normal at present. The managers of the departments concerned had buckled the railway station under the name of "speculation" and the business was in trouble.

My father came to Inner Mongolia to help him.

That year, less than 20 years old, big brother 22 years old, sister-in-law 21 soon, father and son three people moved to Beijing to develop.

Inner Mongolia's first touch clothing has been frustrated repeatedly, but it has not made Liang Huiguang despondent. Instead, he has gradually formed the character character that never fails to speak of failure and tenacious will.

The "wave" of Western-style clothes gallop the capital city.

Chinese society has just appeared 10000 yuan, in the middle of 80s.

It's a great thing to do, but Liang Huiguang, who has been in business for several years at the age of 20, has already owed 20 thousand yuan in debt. In the days of Beijing, Liang Huiguang worked hard, worked hard and worked hard, yearning for and believing in opportunities.

The cold wind is cold, the winter of Beijing.

At three or four a.m. every morning, Liang Huiguang and dozens of townsfolk, in the cold weather, rode bicycles from the Dazhong Temple residence to the zoo wholesale market several kilometers away to grab the stalls.

The family made their own selling pants, and their business improved. But Liang Huiguang, who was not satisfied with the situation, ignored his father's strong objection and went to Guangzhou alone to sell jeans. This also made him split up with his father in business. His father and his elder brother and brother brother-in-law continued to sell their own products. But he went back to the fashion trade without any hesitation and made bold decisions.

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The whole country was dressed in western style clothes at the end of 80s.

Liang Huiguang will not miss the opportunity to become the first salesman of Wenzhou suit to open up Beijing market.

At that time, I got married soon, and borrowed one hundred thousand huge sums of money from my relatives and friends. I went to Wenzhou to get into Western clothes, and I bought 500 sets of wave suits at once.

After arriving in Beijing, the price of a suit of 200 yuan was sold quickly at double price, and the business was very popular. The suit business had been burning until the middle of 90s.

With keen commercial sense of smell, Liang Huiguang was bold enough to fight hard, and accumulated capital and snowball.

Liang Huiguang has entered the six famous shopping malls of Beijing, such as the Wangfujing department store, Xidan shopping center, and long Fu Department store, less than a year ago.

From the first few hundred sets of sales, gradually achieve 50 thousand sales a year.

And he became a small celebrity in Beijing's clothing market at that time.

The business of suit business has become a fabric business.

After careful consideration, 1991.

Liang Huiguang decided to extend his business from clothing to fabric, and he said he could do it in less than a week. Liang Hui Guang brothers jointly signed up a large textile company to get involved in fabric management.

From Wenzhou to Beijing, and from Beijing to other places, Wenzhou was sold. In a short span of several years, Yuanda "has been representing the textile products of more than 10 large textile enterprises in Beijing and Hubei.

Beijing Dragon Temple opened a clothing store when doing business, it is interesting.

Father, brother, brother-in-law's clothing store and Liang Huiguang, two brother-in-law shop in a street two pairs of doors, the two people often because of competition, and even quarrel, in order not to hurt their friendship, but also to avoid vicious competition, brother proposed, the four brothers and sisters decided to cooperate.

Ordinary people seem to think that the father is the leader of a family. After the partnership, it is natural that the father should be the master of his own affairs. Liang Huiguang, who has independent ideas from his own age, often disagrees with his father in making decisions. Later, after he has patiently expounded his proposition and the idea of future development, he finally persuaded his father to confidently give his family's expectations and burdens to him confidently from then on, and Liang Huiguang became the backbone of the family. In that year, he decided to pay his father 150 thousand yuan every year, no matter how profitable the business was, that is to say that he did not live up to his father's trust and gave himself a lot of spur.

From then on, four brothers and sisters began to share their joys and sorrows. Liang Huiguang took the helm, brother Liang Jianyou, brother-in-law Shen Yingqin and Zhao Feilong each had division of labor. After a few years, the elder brother no longer set foot in the company's internal affairs, but their 25% shares continued to the present.

Liang Huiguang has known a large number of "big guys" in Wenzhou's clothing and fabrics for several years.

Being sincere and honest, the principle of being honest is the foundation of friendship.

The best of all is to become Joe Jordan.

Although suits and fabrics were well done, 1995.

However, Liang Huiguang, who is eager to become bigger, is not satisfied with the current situation. He persuaded his brother and sister to go back to Wenzhou to set up a garment factory and invest in the third venture.

96 June, Wenzhou

Liang Huiguang made a convincing thing for his colleagues not to hurt his colleagues.

Do not dig one soldier.

Newly established enterprises, skilled craftsman and highly skilled master are the biggest resources of enterprises. However, it is well known that Liang Huiguang, who is highly united with his colleagues, has gone all the way to Tianjin's clothing factory to find a master. He has gone to Ningbo to recruit workers. He prefers to spend more money on his own, and does not dig his colleagues.

When the new factory was built, the clothing factory was already in normal production.

This is the idea of Jordan's founding.

We should focus on the quality of our products, and create exquisite men's clothing.

Invest money and introduce equipment.

How many days and nights, Liang Huiguang and his partners groped for unremitting pursuit, and Joe's suit finally became a well respected product.

Money has also made a lot of money.

Liang Huiguang's brand has never been forgotten.

In 1997, Jordan started walking on two legs, while developing OEM brand.

Please come to Italy designer to deliver the treasure and hire Hongkong star Felix Wong as the image spokesman. CCTV began to produce Qiao Da's exquisite advertisement at a large frequency.

The slogan of "high quality suit and Qiao Tong manufacture" has gone deep into thousands of households with the popularity of the two central Happy Dictionary.

China has a high brand reputation. Now Joe not only works for the domestic first-line brand, but also for the international brand.

Wenzhou and even domestic leading enterprises in western style clothing production.

Mind clothes, indifferent to fame and wealth, build the market.

The achievement is obvious to all. The company has been taking a steady step.

It is fair to say that this time he can be relaxed, but in order to build a long cherished wish of the clothing market in the early years, he resolutely gave up his comfortable life, devoted himself to real estate, and tried new fields to enrich his life again.

Liang Huiguang took a subordinate to Tianjin on 2002.

Successfully take the Tianjin commercial street project.

Two years later, he went to Jiangsu, Wujiang, Shengze (China silk town) to win the Shengze Oriental Silk Center Plaza Project in China.

The success of these projects has also made Jordan's "business card" much more colorful.

I still remember it vividly.

When bidding, the scene of bidding in Shengze, Wujiang.

Madame was also present. When he threw herself into the project, his wife quietly dropped tears, because this moment meant her husband would run away.

Liang Huiguang, who has been away from home all year long, can only take time to return to Wenzhou to reunite with his family during the holidays. His family's understanding and support can make him passionate about his career forever.

Interlacing is like mountain crossing. Real estate is a new field for Liang Huiguang.

It is very meaningful for Liang Huiguang to do this. From the old business demolition to the new market early planning, from the market infrastructure project tracking to the late propaganda and sales, all of them are caught by him.

In a short span of four years, the outsider from the real estate field has gradually become an expert. Liang Huiguang, who is in the fashion world, has also proved himself in the real estate sector.

In 2006, Joe Dayton dress formally formed the Qiao Tong Group, along with "China Eastern Silk center square" the smooth development construction.

The integration from clothing to its industrial chain has been completed.

For every attempt, there will be a new world for Liang Huiguang.

Every time I start a new career door.

However, in the course of 24 years of entrepreneurship, he never left the clothing industry, from selling clothes, making clothes, and now constructing the clothing market. A consistent fashion story runs through it, composing a melody of his career pursuit.

Jordan costumes and Jordan fabrics were managed by brother-in-law Shen Yingqin and Zhao Feilong respectively. Now Jordan's business management is becoming more rationalized.

The real estate sector has also set up a mature team, and Liang Huiguang has really managed to get away from Jordan.

But he knew the power of affection, and Liang Huiguang, who was very good, stuck to his own thinking from the beginning.

From the beginning to the end, the brothers and sisters are always one. Jordan is a common cause.

The story is a paragon. In Wenzhou, it may be difficult to find out the example of such a decade. If Liang Hui Guang thinks that a company is bigger, it is no longer a few shareholders who can take care of it. A hero can help three great people.

To this end, the siblings signed an agreement, within 20 years of their children can not enter the company, so as to maintain the original family base, but also allow people to have more room for development.