After 80 Tide Female Shop, The Trend Is The Key.

The growth of the "Han" and "hah" tribe has brought business opportunities to the "weird clothes" shop, but it is necessary to satisfy the customers' individualized demand to succeed.

20 years old

Personally go to Hongkong to pick up the goods.

Miss Guangzhou as a genuine girl

Later, when visiting relatives in Hongkong, she found that young boys and girls in the streets of Hongkong were willing to go to "Han" and "ha" shops to buy alternative fashions.

These clothes can be regarded as genuine clothes in the eyes of parents and teachers. Some of them have only one sleeve and some of them are jeans face sweaters. Though weird, they are cheap and personalized. They are very popular with young people in Hongkong, and are also suitable for outing and sports occasions.

Miss Lei thought that there were no similar shops in Guangzhou, so she decided to take the investment strategy of "scarcity" and "low cost" and open such a "fancy clothes" shop.

Purchase, pay attention to "personalization"

The actual operation is very difficult. These weird clothes are still produced in small factories in Hongkong. Unlike most Hongkong fashions, the production base has moved to Dongguan and Shenzhen, and the delivery is extremely convenient.

Because the production is limited and the company is relatively small, the miserly Hongkong producers will not send a car specially for a little girl in Guangzhou.

With repeated requests from Miss Lei, two bosses agreed that if there was a ride to Guangzhou, they could be sent back and forth.

But miss Lei ponders over and over again that she feels that she runs a personalized shop, does not need their package delivery, and in order to ensure the style and taste of the goods, or chooses herself to be more suitable, it can also do more "Amoy" for several goods.

So they agreed with the five or six Hongkong bosses respectively, and they came to see two goods per month themselves. The rest of the time could be delivered by the "free ride", but if they could not see the goods, they would have to take the car back as usual.

The monthly rent of a small shop is only 1200 yuan.

Having contacted the source of goods well, finding pavement has become a top priority.

The place where Guangzhou can carry "such a" pioneer culture "of" weird clothes "is the popular front line.

But when Miss Lei inquired about the rent, she was startled by the price of $10000 a month. Then the management office also told her that there was no vacant shop until the year ago. Please register and wait for home.

Miss Lei had not forgotten to do an hour of market research in front of the fashion shop at the popular front line. She was surprised to find that in the 5 small clothing stores nearby, 11 customers were patronized in 1 hours, and no one bought them.

So she thought: choosing pavements should not only look at the bustle of the surface, but also see whether there are real customers.

Soon after, she found the pavement in the alley of the two floor of the China Commercial City, only 7 square meters, with a monthly rent of 1200 yuan.

The red month can earn 4000 yuan.

After only 1000 yuan for simple decoration, Miss Lei's "real workshops" officially opened in December 2002 last year.

Since the main products after opening the shop were seriously "Amoy" from the "Ha Ri" shop in Hongkong, they were quickly sought after by urban youths, and they could sell seven or eight pieces per day. In the summer months, the monthly income could even reach 4000~5000 yuan.

Miss Lei can now say that she has already had a stable career, happily runs her own treasure shop, and occasionally goes to the white horse clothing city to turn around and see a few items that she can see in the past, but each style is the same old rule.

market potential

With the increasing number of "Han" and "ha" people in the big cities of the mainland, more city boys and girls will like the "fancy clothes" which are new and innovative. All these clothes belong to the leisure type, suitable for sports, and also suitable for the hot weather in Guangdong.

Risk warning

Purchase is a difficult problem, the mainland clothing can adapt to the customer's personalized need not much, must go to Hongkong.

The bank is suitable for young investors, and must have more than 5 years of experience in large and medium-sized cities to catch up with the trend.

This kind of clothing is fast changing season. If the style update is not timely, it will be easy to operate.