Taizhou: Booth Clothing Discount Hidden Secret &Nbsp; Consumers Need To Be Cautious

It is said that the price of 188 yuan is still on the clothes, but it is willing to sell it at a low price of 45 yuan. Consumer 。 Mr. Liu, who worked in Luqiao, encountered such a strange thing.

Mr. Liu's hometown is in Jiangsu. At present, he works in an enterprise in Luqiao. One night a few days ago, he went to the night market to pick trousers. After a few turns, Mr. Liu took a look at a style, and the stall owner immediately came up. "This style is just on the market. You really have an eye for it. You can see it very well at a glance." Turn the corner of the trouser waist, and the owner will send a small label to Mr. Liu's eyes, which reads, "the retail price of the market is 188 yuan". Because he didn't have much money on him, Mr. Liu intended to leave. To see the customer go, the booth owner tried to stay: "maybe we are lucky. I want to make your business. How much do you say? "After bargaining, the two sides finally traded at a price of 45 yuan. This is lower than Mr. Liu's expected transaction price. When paying, the stall owner told him, "this style is in the mall now, and you can't buy 188 yuan or less. We don't need to rent the room, the tax is low, the cost is lower than others, and I want to give you this friend, so I will sell it to you at this price. The cost is not enough. "

This article trousers The price is not high, it seems to have picked up a big bargain. When he got home, Mr. Liu paid much attention to this: it was clearly priced at 188 yuan, why would he sell himself to 45 yuan? Generally speaking, it is not easy to cut down half of the price. He did not know each other with the vendors. The booth owner was so quick to make a deal at a price of less than 1/4. As a rule, business people will not make a loss at a loss until the last resort. So, how much is the actual cost price of the trousers? Or, is there any problem with the quality of these pants?

Coincidentally, Mr. Zhao from Jiangxi also met the same strange thing as Mr. Liu. The clothes priced at 168 yuan will be sold at 35 yuan, which is lower than Mr. Liu's.

Just listed, priced 188 yuan of clothing, why it will be super low? Sell What is the truth behind this? With these questions, the author made a special trip to Luqiao night market for investigation.

Field investigation:

The main selling unit is "hanging price", and business is booming.

Luqiao night market is located on Shang Xi road. Just after 6 o'clock in the evening, the market became lively.

According to Mr. Liu's prompt, the author soon found a pair of trousers monopoly point.

This booth is made up of three wheels and several boards. All kinds of trousers are very high, jeans, trousers and trousers are the main characters. After several searches, he finally found Mr. Liu's price tag trousers. The label of the price tag is hung in the waist of trousers, some hanging outside the waist of trousers. There are two types of price tags, namely, "suggested retail price" and "market retail price". They have 188 price levels, 168 yuan, 128 yuan, and so on. In addition, most of the trademarks, origin, ingredients and other signs are not complete.

After a walk in the night market, I found that there are not many monopolized stalls in trousers. Before the stalls, all the workers who came to pick up the work were the first choice. I notice that the actual price of the price tag is 20% to 50%, which is generally between 30 yuan and 80 yuan.

Whenever someone stops at a stall, those stall owners will take the initiative to greet them and use the three inch tongue to irritate customers. The author summed up the following, generally divided into the following categories: 1. Just like Mr. Liu's experience. Two, Huyou type. The owner claimed that the store was closed and commissioned to sell at a low price. Three, advise and remind. Say what the large enterprises lose their production, the last batch of high quality clearance, walk through the village, no such store. Facing the strong offensive of the businessman, the guest listened to the heart, and willingly took out the money in his pocket.

Business is booming, stall owners are happy, two or three meters wide booth, four or five people are busy. One of them was responsible for pulling goods from the warehouse, one was greeting the passers-by, others were giving lessons to the customers being selected. Those who sign the price tags become the main products.

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Business secrets:

The price tag must be purchased from the manufacturer.

Mr. Zhang is a native of Anhui. He had made trousers in Luqiao night market in the past two years. At present, the couple have opened a small supermarket in downtown area.

He put the bottom of the price tag on the night market. He said that such trousers were available many years ago, and the price tag pants were also overflowing. Because at that time, manufacturers offered free price tag. Now, in order to reduce costs, manufacturers have paid the marked price, and each price tag is charged more than 2 yuan. The cost of such commodities has been raised on the original basis, and the competitiveness of other similar commodities should also be considered when selling. Therefore, before each price pants are released, businesses will study their styles and market prospects.

Since you are willing to pay for the price tag and analyze the market, why are you willing to sell such a low price? "The problem is on the cloth." Mr. Zhang had a secret word. He said, most of the consumer groups in the night market are migrant workers, and their consumption ability is low. At the same time, this group does not pay much attention to the quality of cloth, and only pays attention to the style of clothes. In view of the characteristics of this consumer group, sellers enter some fashionable clothing with poor fabrics, and the prices are marked according to better fabric.

Buying the price tag, the actual selling price is the same as that of the ordinary dress. What is the significance of this? Zhang says, in the night market, a pair of trousers is priced between 30 and 40 yuan, and the clothes with the price tag can be sold at least 10 yuan, Ji Shiyuan. The reason is that one is fashionable, slightly more expensive, consumers will buy it. Two, there is a price tag clothing, to the consumer's feeling is a bit higher; three, there is a price tag for comparison, consumers are easy to feel satisfied, and think they picked up a big bargain.

Therefore, for businessmen, selling price tag clothing profits higher, why not?

Lawyer's viewpoint:

This behavior is shoddy, suspected of fraud, consumers should be more ambitious, positive rights protection

What is the view of businessmen who come to consume?

I interviewed several customers in the market. Faced with this problem, many people expressed their dissatisfaction and thought that the rights and interests of consumers had been infringed. Others expressed their understanding and considered that this was just the hidden rules of the industry. "There is no need to pay attention. Besides, the value is not high. " They think that for such a thing, it is not worth comparing with businessmen.

For this reason, I consulted Chen Haigang, lawyer of Luqiao legal aid center. He told me that from the point of view of behavior, businesses are shoddy, suspected of fraud. He suggested that consumers could complain to consumers' associations and other departments in similar situations. "The idea that the value of goods is relatively low, it is not worth it, and does not have the energy and business theory, or does not complain to the relevant departments, just encourages the wrongful act of the other side." Chen Haigang said.

City price departments also pointed out that although clothing belongs to the opening price and the enterprises set their own commodities, the price tag has a certain standard format. Besides price marking, there are trademark names, fabric composition, and factory names, addresses, telephone numbers and bar codes. If consumers see that the commodity price tag is not standardized, and if the price is high enough, it can be initially identified as a shoddy commodity. It is suggested that consumers should have more eyes and avoid loss of rights and interests.