New Way To Buy Cars &Nbsp; Focus On "Net"

Not long ago, Mercedes Benz launched in Taobao.

Lu Xiaohu: (is browsing the web, suddenly hitting the table, pulling his hair) what? Is it over? Is it really over?!

Han Xiaomo: what's wrong, tiger? Is there a lot of wine recently? Your sister-in-law will impeach you.

Lu Xiaohu: go! I mean, Mercedes Benz Smart online shopping, isn't it a good day for 21 days? How can I get out of a bad trip? I'm counting on buying a little girl on the street.

Pat Varro: cut! Look, it's not a real buyer.

Didn't you read the report? All the successful buyers of the group purchase were kept in front of the computer and kept pressing F5 to refresh the page. When the number of people was almost the same, they rushed to place orders, and sold them on an average of tens of seconds.

Later, I heard that the Beijing street Smart's street presence rate increased sharply, and almost caught up with Chery QQ.

Yu Xuan: it is no wonder that the hard top Smart of the market price of the 176 thousand is enough for 200 cars to enjoy the lowest price of 135 thousand yuan, equivalent to 23% off, and the internal price of car manufacturers is not less than 20 percent off.

Lu Xiaohu: (just getting out of control again) are all floating clouds! Shenma is floating clouds! Who borrowed my brick made of tofu?

Xia Feng Bai: I said, tiger, you should not beat your chest too much. It is also a cheap Trident model. You can afford to buy it. Can you afford it? Besides, the daily discount rate of this car is very large.

Li Xiaomao: Well, I usually do not buy anything on Taobao, but how can I buy the car online? Do I hear someone knocking on the door, open the door, oh, the courier sent the car to the door, just sign it on the courier list and return it to me.

Qing Yi: halo! This is not how often you buy clothes and buy snacks from the Internet. How big can you spend on tens of thousands of hard-earned money?

Even if someone dares to sell like this, do you dare to buy it? Of course, order online first, then go to 4S shop to check and pick up cars!

Li Xiaomao: in conjunction with the Internet for a long time, you have to run to the 4S store to pick up the car. Then you might as well go straight to the 4S store.

My ideal car online shopping should be perennial and continuous operation, rather than like this "hammer sale" style, and no matter how many people buy should enjoy a reasonable low price, after all, save a lot of intermediate links, it is not better to reduce the cost directly to customers? {page_break}

Xia Feng Bai: Although the reason is so, it is not feasible to put it in the car market.

If you think about it, if you all take the factory direct selling mode, will tens of thousands of car dealers all over the country get rid of the wind? Are those 4S shops that cost millions of dollars to build up? The automobile manufacturers are sure not to grab jobs with their dealers, because they have to rush to the market everywhere.

Yu Xuan: but automobile products have its particularity. When customers buy cars on the Internet, they have to go to the nearby 4S shop for repair and maintenance. Nowadays, the profit of selling cars has been very small. 4S stores often operate on the profit after sale. The more cars sold online, the more long-term benefits can be seen.

Han Xiaomo: as you say, 4S shops will be changed to 3S stores in the future. Anyway, the price of cars is not low online. What kind of cars do they sell?

Pat Varro: I also think online shopping cars are not reliable.

Cars are a luxury for ordinary people, which is contrary to the "grass roots" nature of online shopping.

Do not believe you to Taobao to see its commodity categories, thousands of details, the price of a single commodity is almost no more than 10000, if you buy a LV bag on Taobao, are embarrassed to go back, for fear of being suspected of Shanzhai goods.

Stores like 4S are more about creating a respectable service atmosphere, and the more high-grade the brand is, the more customers value the humanization and exclusivity of the whole service process. This is exactly what the virtual network can not replace.

Qingyi: Yes, now there are phones selling insurance, the price is very cheap, but when it comes to insurance claims, there is a lot of trouble, everything is a cent.

The United States has so many years of automobile culture, do not sell cars online, it can be seen that online shopping cars are more gimmicks, publicity is greater than the actual role.

Xin - Er: not a single pole.

I heard that Geely is planning a new online shopping mode. In order not to rush business with 4S store, they plan to produce a specific type of vehicle, which will be displayed in Geely 4S stores, but only accept online ordering. This will not cause any sales conflicts, but also increase the volume of business for 4S shops. It will also be a compromise strategy after weighing various pros and cons.

(playing the ash in his hand, what comes to mind) Oh, what about the tiger?

Lu Xiaohu: (still sitting in front of the computer, mumbling to himself) there was a chance to buy a Mercedes Benz in front of me, but I didn't treasure it until I lost it.

If God gives me another chance, I will say three words to everyone here - lend me money!