Brief Description Of International Buyer System Hierarchy
At present, the large retail enterprises in China usually consist of a buyer team.
Generally speaking, it is more reasonable for a professional buyer to manage 40 brands to 60 brands.
In terms of professional titles, they are still in line with the titles of managers and directors.
and
International buyer
The system usually divides buyers into three levels:
1. establishment
Professional buyer
。
A commodity category sets up a buyer. The buyer's main job is to purchase forecasts according to the demand trend and sales statistics.
Timely feedback of market information and timely prevention of unsalable goods and backlog should be made.
2. set up commercial buyers.
A professional buyer who is experienced, competent and good quality should be responsible for the planning and business negotiations of a certain type of merchandise.
3. set up a free buyer.
Free buyers do not specializes in certain commodities, but have more purchasing power in the face of global business. They mainly undertake special and exceptional procurement businesses, and play the role of "loach", and stimulate internal competition to improve procurement efficiency.
Each professional buyer controls the main control rights of a certain commodity purchase and sale. Besides the necessary scale of business and approval system, a regular conversion between professional buyer, buyer and senior buyer is carried out to prevent "individualization" and "black box operation".
At present, the principles of international buyer's purchase are: order by purchase, advance by sales, and advance by purchase.
Promotion
In order to store and sell sales, we should enter the market quickly.
Economic accounting, stabilize the supply of goods and ensure sales.
And the implementation of the synchronous assessment system: commodity sales related to stores, and procurement of two departments, therefore, the two should be bundled assessment, the same weight index, sales index stores 70%, procurement 30%, gross margin index procurement 70%, 30% stores.
Finally, whether a brand is to do or not to do, the buyer's decision to purchase is usually decided by the selection panel.
The group consists of senior buyers, senior leaders, general managers, directors and bosses.
On the one hand, the assessment of the brand is attracting investment; on the other hand, it is the deliberation of the contract.
This is also a constraint.
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