Online Shopping: Opportunities And Worries In The Golden Age

The urgent need for independent web sites for Internet operators is in contrast to the.CN domain names that have fallen sharply.

The sense of insecurity during the payment will lead to the loss of the buyer.

One of the statistics in CNNIC's report is contrary to the trend of the online store industry.

In 2009, a survey conducted by the China Internet Association policy and Resources Committee for the majority of Internet business groups showed that 86.1% of respondents were interviewed.

The independent domain name is equivalent to the number of the network dealer, which is convenient for customers to collect and memorizing. It can also integrate network operators on all C2C platforms.

However, according to the twenty-sixth Internet development statistics report of CNNIC, in the first half of 2010, the number of.CN domain registrations dropped by 6 million 210 thousand, and the number of independent websites decreased by 440 thousand, while the.COM domain name increased by 535 thousand.

The urgent need for independent web sites and the.CN domain name dropped sharply, which became a curious contrast in the field of online shopping in 2010.

According to the 2009 China online shopping market research report, the convenience of payment is unique in the entire online shopping: payment experience is often independent of the overall online shopping satisfaction.

As long as there is.

Luo Beibei, a senior online shopper, recalls that in 2003, the electronic payment system was not perfect, and shopping was basically paid by postal remittances.

With the opening of various shopping websites, the means of payment supported by each home are different. She used Alipay, Xinyi and fast money more frequently.

Xiao Zhang is very concerned about the changes brought by the "super online banking".

It is a good thing that "super Internet banking" can unify all banks' online banking.

The question is, will the central bank bring Alipay to play with them? If Alipay joins the system, will it sacrifice the convenience? After all, Alipay now does not need to pay fees for small inter bank pfers, with a daily quota of twenty thousand yuan.

If this convenience is not available, there may be some impact on the fast moving seller. "

Online shop levy no tax cited guess

The State Administration for Industry and commerce's related policies may lead to speculation on the taxation of online shops. Li Guoqing, the joint venture president of Dangdang, thinks that "paying taxes online is taken for granted."

Behind the booming online shopping industry, practitioners are also concerned about the macro situation.

The most recent thing that attracted their attention is the SAIC's interim measures for the management of online commodity trading and related services, which came into effect in July 1st.

The most widespread speculation is that it may levy taxes on Internet stores.

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"It is natural that Internet shops pay taxes."

"We not only support the real name system, but also support a certain scale of business registration of business licenses and pay taxes according to law," Li Guoqing, President of Dangdang network, said in an interview.

After the development of a certain shop, it should be taxable, otherwise it will be unfair to pay taxes to businesses in accordance with the law. "

Li Guoqing analysis said that in fact, taxes only account for a small proportion of operating costs, and net traders do not necessarily have to raise their prices after paying taxes.

Dangdang has been paying taxes for 11 years, but books are still selling very cheaply.

After the development of e-commerce to a certain extent, C2C sellers should change their past business strategies and rely on scale advantage and cost control to give up consumers. This ensures both low price advantage and online store development.

If the C2C store passes the real name authentication and pays taxes, it will enhance its reputation objectively, and it may impact on the B2C businesses that have previously gained the advantage in this field.

For this, Li Guoqing expressed no concern: "real name system in online stores will enhance the credibility of C2C sellers in customers' minds, thereby affecting the comparative advantages of B2C websites in terms of integrity and safety.

In this case, B2C website should do better in terms of value-added services such as service, after-sale and category selection, in order to meet this challenge.

It can be said that online shop real name system is also a strong spur for the B2C industry.

"Online shop policy should not be cut across the board".

Li Guoqing suggested that a reasonable tax standard should be set up for the online shop to discriminate, and that the online shop operator who has reached a certain level of sales will be taxed.

"If I want to levy taxes on the shop, I believe many shops will close."

Tidai's view is pessimistic. "The reason why the shop is developed is that without taxes and rent, it can win the market at a low price.

Our gross profit margin is also between 10%-20%. If we levy taxes according to the standards of enterprises, I will definitely not do it.

Li Guoqing also considered the situation of small businesses.

He suggested that the real name system should not be "one size fits all" and should be treated differently.

Government departments should set a reasonable tax standard to levy taxes on online shop operators whose sales volume reaches a certain scale.

There is no need for real name registration for low sales, such as buying and selling idle articles and not making profit oriented online stores.

Xiao Zhang is optimistic about this.

He thinks Taobao will not sit idly by the loss of online shops caused by taxes.

"Taobao sells one thousand to thousands of technical services fees per month from big sellers, and does not include all kinds of rankings and promotion costs.

If it is to be taxed, Taobao may shift some of it to bear.

Besides paying attention to taxation and supporting these policies, online shopping practitioners also have their own expectations for the future.

"I hope that the overseas online shopping platform can be more connected with China, and China's online shopping users and practitioners can face the best products, customers and channels in the world."

This is Xiao Zhang's dream of globalization.