Fashion Buyer Operation Process

After a detailed analysis of the professional articles of University of the Arts in London buyer and the NellyRodi data of Paris's fashion trend forecast, it is concluded that the specific market behaviors of clothing buyers are embodied in the following processes:

1.

2.

3, participate in the design process: buyers and fashion designers share, analyze and collect information and forecast results, and help designers design clothing products that meet the market demand of next season.

4, choose suppliers: buyers get samples, select suitable suppliers;

5, organize the supply and production of goods: buyers and designers together make specific product requirements to suppliers, communicate details of products, such as styles, colors, patterns and textures, and determine prices.

6, formulate commodity plan: buyer and commodity Planner (plan) personnel communication, decide the purchase scale and quantity of certain style merchandise, these results are decided according to the business achievement and financial condition of the enterprise.

7, choose production suppliers: in addition to channel providers with logistics channels, trade resources or franchise, buyers should look for low-cost, high-quality production suppliers all over the world, and vendors will provide samples for buyers' evaluation and selection.

8, supervise production and logistics (merchandiser): the commodity planning department should supervise the quality of the manufacturer's process, whether the goods are pported and circulated smoothly, and whether the logistics and distribution can keep up with the retail plan and accident filling.

9, terminal promotion: after the prediction, design, planning, production and distribution of goods, commodities will soon be pushed to the front-end shops and face to face with customers.

The cooperation between buyers and marketing departments is essential. New manuals, public relations activities and store displays should be implemented one by one.

10. Joint training: buyers grasp all the information of new listing products. They need to convey all the features and selling points, notices, display methods, window design, etc. to all retail personnel in the marketing department through training and meetings, so as to ensure that customers get the perfect brand value.

11. Collecting sales data and dealing with problems: exciting and hot sales is the foundation for the buyer to carry out the next successful operation. Successful sales data analysis and analysis can provide a greater safety factor for the buyer's work. Meanwhile, under the different circumstances of selling and breaking goods, adjusting the logistics distribution and changing the balance of shop goods become a more important fire fighting task.

12, sum up the overall experience and make persistent efforts: after the end of the commodity sales season, summarize the collected data and the situation, share the experience and discussion with the commodity planning department and marketing department, and plan the next quarter's buyer's task while handling the surplus goods and replenish the amount.