Imitation Skills Of Shoe Buyers

footwear industry

First, the skills of imitation money - all the same imitation.

In the market, buyers of shoes are walking around the wholesale and retail markets of shoes in various countries.

Find those shoes that may drive the next season.

After finding these shoes, buyers began to purchase.

After purchasing these columns, they do not do any design treatment. Instead, they send samples directly to the enterprise, which is made by the product development department of the enterprise according to the standard of the process.

Start with fabric, accessories, shoe last, and yards.

Then the production department or processing plant will be produced in batches, and the imitation shoe products will be sent to their sales network in the shortest time.

This is a way for buyers to imitate money. They are all copied according to their original shoes, and no changes are made to the styles and colors of shoes.

This method is the most widely used among buyer's imitation skills.

In the whole imitation of shoe, operation should pay attention to several points.

1, the imitation shoe can not be the same as the buyer's brand positioning in the market, but its style must conform to the buyer's brand style.

Buyers in the market can not be restricted by any market.

The new product samples are not in the low-end market, the middle market or the high-end market. As long as the product design style of the new product sample is similar to the brand style of its own service, all samples can be copied.

If the positioning is the same, but the style is different, then the shoe samples can not be completely copied.

This is the first point.

2, the production enterprises or Brand Company of the imitation samples should not compete with their brands in the marketing strategy.

This is because if the buyer's brand is in the same competitive market as the imitated brand, the product after imitation will produce the same product development for its market consumers, agents, franchisees and other market distributors.

If the buyer's enterprise has too high production cost in the process of production, the price will be too high after it is put on the market. It will not only create pressure on the competitors, but also help the competitors to seize the market of their own to some extent.

This is the second point.

3, if the price of a trusted product is lower than that of its own brand, it can not be done all the same, but should be selectively selected for its design elements.

This is because low price products are always the most powerful weapon in market competition.

If they carry out imitation products that are much cheaper than their own brands in the wholesale and retail market, they will allow consumers to shift their purchases.

It will also make itself at a disadvantage angle in the market competition.

This is the third point.

4, the principle of imitation samples is the absolute superiority of enterprises in producing production costs, and has advantages in production cost control, marketing costs, market sales channels and so on.

In this way, after imitation products, the price of their products has advantages in the market competition, has advantages in marketing cost, and has more advantages in the market channel.

This can be done all the same, otherwise, it will make itself in a very unfavorable position in the market competition. This is the same principle of imitation.

Buyers can not forget this in the operation of the market.

At the same time, all imitation is a way to beat competitors when buying a market.

In market operation, buyers will usually have several brand names of similar styles and products with different market positioning.

This is what I often say is the multi trademark operation mode of buyer oriented enterprises.

Regardless of whether their products are clothing, shoes or other types of technology products, buyers will usually conduct several brands with different styles and different market positioning.

From the point of view of multi brand operation of shoe buying enterprises, it is interpreted as: buyers' footwear enterprises, such as brand names of the same style, have three brand markets of the same type.

They are located in three different markets, high, medium and low, and have good sales network.

If the brand is in the market competition, there is fierce competition with the competition in the market competition.

Then, enterprises will assign their buyers to imitate the products of the competitive brand.

After processing some of the changes in the fabric or color, the products will be sold to their mid-range or low-grade brand market networks.

So as to effectively crack down on competitors.

Multi trademark operation will also help itself solve inventory problems.

If the inventory of large and medium grade products is large, the enterprises do not deal with these products by selling them in a cheap market. Instead, they will change their own high-end inventory products into trademarks, and invest them in their own low-grade market with new products.

In doing so, enterprises will not suffer great losses.

Sometimes the profit is higher than that in the high-end market.

This is the benefits of multi trademark operation to buyers.

At present, some large brands in the world take this way to deal with inventory, which will not affect the image of their high end brand, and also make the company get a good market profit.

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Two, the imitation of the skills --- the imitation of imitation.

There are some shortcomings in the whole sample imitation.

Although it is technically simple in market operation, if the buyer fails to operate properly, it will have an impact on the brand of the enterprise.

And the effect of the imitation money will be much better than that of the whole sample.

The imitation money is an effective way to imitate the buyer in the market.

It is technically required that buyers have the ability of shoe design.

Buyers in the market value some popular factors in a shoe style can be improved into their own brand design style.

These popular factors include styles, shapes, soles, crafts, fabrics, accessories, colors, etc., which can be used in the development, design and application of their own brand products.

Buyers will purchase these valuable footwear samples, then design and process the detailed specifications of the design and production processes in a suggested form.

After receiving the information, the product development department of the enterprise will conduct a careful analysis and study of the design draft of the sample and buyer, and supplement the deficiencies.

In order to improve the design of this product.

This is the process of extracting the imitation money.

This kind of operation is also the most popular operation method for buyers in the market, and it has many advantages.

Product design is also the best way to embody the style of the brand.

Belongs to its own product development.

We should pay attention to several problems in the process of drawing money.

1, when analyzing shoe samples, we need to make a good analysis of the design points that need to be drawn. Buyers can not decide arbitrarily on the imitated elements by their own preferences.

The evaluation of the market is the best way to reflect the good or bad of a shoe design, and it can also best reflect whether the design elements used are the popular factors that are really needed in the market.

Buyers walk around the market all year long, and they are sensitive to fashion information.

This is undeniable, but we can not rely on perceptual knowledge to judge the popularity of factors in a shoe's performance will drive the next popular start.

Therefore, in the process of analysis and reference, we must combine our own market experience and the comprehensive consideration of the shoe market, so that we can better dig out those valuable elements in the sample shoes.

These elements may be the style structure, the color, and the craft.

2, when dealing with new product development information purchased by buyers, enterprises need to combine their own product development styles and plans, and not be able to blindly handle the information sent back by buyers without making serious treatment.

Buyer's information is determined by the product development department of an enterprise.

It is necessary to modify the information sent by the buyer and the new product design draft so that it can be more consistent with the product development style and design requirements of the enterprise itself before deciding production.

This is the function of the enterprise product development department.

It does not mean that a company does not want the designer of the product if it has a buyer. The buyer can never replace the designer, and the designer can not replace the buyer.

Enterprises must have their own design style and design strength at all times.

This is the basic principle of footwear industry based on the market.

Three, imitate the skills of money - face changing imitation.

The so-called "face changing imitation" is a buyer's purchase of valuable footwear found in the market.

Perform a swap of product role attributes.

The change of attributes is to pform the styles of men's shoes into the design of women's shoes, or to change the design of women's shoes into men's shoes, so that they can be more close to their redesigned shoes in the sizes, shapes, colors and fabrics of shoes.

Nowadays, domestic enterprises do not use much money, so they are seldom used in the normal product development.

This should be flexible for domestic enterprises in designing shoe samples.

In the reference of design factors, we should make greater efforts to design inspiration.

There are five main ways.

1, good design elements of men's shoes sample styles or styles can change the design of pairs of women's shoes, children's shoes and leisure sports products.

2, the design elements of women's shoes sample styles or styles can be changed into the design of men's shoes, children's shoes and leisure sports products.

3, good design elements of casual sports samples or styles can be changed into the design of men's shoes, women's shoes and children's shoes.

4, children's shoes sample style or style of good design elements can be changed into pairs of men's shoes, women's shoes, leisure sports products design.

5, a comprehensive use of the four methods mentioned above.

In these face changing type of imitation operation, women shoes, children's shoes, leisure sports three shoes learn from each other's design elements are the most.

These viewpoints provide teaching courses for buyers to do their applications. At the same time, they hope that domestic shoe designers can learn from them and combine their own work with practice.

When buying a buyer in the market operation, it is necessary to clarify the specific changes of the copied products, and give the specifications of the technical details and process to the designers of the enterprises, so as to ensure that the shoe designs with changing faces reach the best design changes.

Four, imitation money skills --- imitation of cultural information

Cultural information is widely used in the development of shoe products.

This is inseparable from the cultural characteristics of shoes products.

We also explained the importance of cultural factors in shoe design to a shoe brand.

The imitation of cultural information in the market operation is not to let buyers directly go to the market to find the reference sample shoes, but to buy the cultural information found in the market or in their own lives, which can be fully utilized in the shoe design, and can produce new trends.

We have mentioned in the book "buying clothes buyer" and other buyers series that buyers should not only grasp the fashion of the market, but also learn their professional skills to make fashion.

The use of cultural information is the addition of cultural elements to the design of footwear products.

From the point of view of product design, the design of its products is not imitation, but the use of cultural information for independent product design and development.

It only uses the factors of cultural information to develop independent products.

Cultural information in shoe design requires buyers to collaborate with the development department designers.

In the discovery and utilization of cultural information, it also requires a buyer's cultural knowledge and skills, which is a necessary professional skill for middle and advanced buyers.

So we can see the importance of buyer's cultural quality.

The above four points are the professional learning courses for buyers to imitate money, and the essence of the contents should be carried out in the specific compilation of courses.

The training of buyers' imitation skills is a key learning course for their skills.

Therefore, the compilation of courses should be practical from the perspective of enterprises, and can be fully described in the formal systematic education of buyers.

If I need more examples of world brand reform in this area, I will provide it to you in the future.

I also hope that the idea of shoe buyers can bring new ideas to the domestic shoe brand enterprises and OEM enterprises.

I will be very grateful.