Brand Development Of Shoes And Clothing Industry In Quanzhou Is Developed Through Micro-Blog Marketing.

Compared to traditional advertising, celebrity endorsement and other traditional marketing, now a new term in marketing domain is particularly eye-catching.

With the rapid development of Internet economy and e-commerce, more and more traditional manufacturing enterprises are aware of the gold content of this "BRIC", and micro-blog marketing has become a new wave that stands up in the process of promoting the Internet media. It is also a business that can not be missed by shoes and clothing enterprises. Every big shoe and clothing enterprise has been using all kinds of skills to prepare for the meager marketing war and prepare to win the first win in the sina tide.

It is understood that micro-blog storm has swept across China, and some well-known shoe companies in Quanzhou have entered micro-blog battlefield.

Including the seven wolves, Anta, PEAK, XTEP and so on, Sina micro-blog has opened official micro-blog. They have promoted the promotion plan and content introduction through the network platform, gradually changing their sales mode, and building a network sales platform suitable for their own businesses, so as to attract the attention of netizens.

Insiders pointed out that, for the footwear industry, micro-blog marketing is a new concept.

For this new thing, the shoe company can try to use the network platform to handle the inventory low-key and use the micro-blog's user resources to develop new potential users.

It is enough to see that micro-blog has provided a good channel for product promotion. At the same time, shoes and clothing enterprises use micro-blog to interact with users, conduct brand display, improve customer service, customer retention and customer experience. These links reflect a more friendly way to communicate with consumers, and to arouse people's spontaneous attention in order to achieve better communication effect.

It was learned that not long ago, Zhengda (China) Sporting Goods Co., Ltd. gradually introduced the "micro-blog marketing" mode in recent years. Xu Linfang, a public relations manager of the company, introduced: "before, there were also enterprises trying to network marketing, mainly using the network platform to deal with inventory in a low profile, such as today's enterprises to focus on the longer term, and pay more attention to the public figures brought by micro-blog.

We build official blogs and quickly publicize corporate news, products and culture. This is a new way to promote brand publicity. "

So

We have reason to believe that micro-blog marketing will further enhance the traditional footwear industry in the future.