The Chess Game Of The First Talented Woman In Zhongguancun

But Liang Ning did not want to talk much about his past achievements.

"I feel ashamed of the talented women who have been sealed up," she said. "I am running the smallest company in the world, and my grades are not good enough.

If you write only two blogs, you are not talented enough.

At present, I think I am a serious girl.

However, when listening to Liang Ning's talk about starting an undertaking, he will know that the two word "talented woman" is by no means an empty name.

For the description of Internet entrepreneurship, unlike the general women's sensibility and fineness, Liang Ning prefers to think more about the image and pay more attention to the industry pattern.

How to layout, live and manipulate an enterprise can find the answer from the game of go.

Layout: it is not possible to fight a big dragon. It can be done by breaking a horn.

In 2005, it became a world-renowned information service.

At the end of 2005, green people's website was launched, and the starting capital was 5 million yuan from a friend's support.

In the process of entrepreneurship, Liang Ning will use Weiqi's insight.

Liang Ning came into contact with Weiqi in elementary school and soon became addicted to this black and white world.

Relying on reading to learn and become self-taught, although self modesty level is not good, and did not test the Duan, but she has to go to Lianzhong several times a week.

She said, "I am interested in something that I like. I was in the book of changes at the age of 14, and I could read it for the first time, feeling very cordial."

In Liang Ning's view, resources like chess are all there, compared with the allocation and scheduling of resources.

Weiqi is a son and a child. It builds up a career in the empty chessboard. The next step is to accurately calculate the gains and losses in each detail.

"It's like starting from scratch when you start a business. You want to layout and live, whether to take the land or to take advantage of it. Every time you get a chance, you only have one shot."

At that time, Liang Ning's judgment was that in the online chess game, the two sides were already standing in the same position.

"I was a few years behind my opponent, as if someone had already lost a lot of money on the chessboard," I said.

Liang Ning judged the situation and confidently made a judgement. "Under such circumstances, it is not possible to fight a dragon, and it can be done by breaking off a horn.

Moreover, those big listed companies are not terrible. They will be weighed by the price earnings ratio on a big project. "

Go tactics have "golden angle silver side grass belly" theory, which means that the same number of places around the chessboard can take advantage of the two sides of the chessboard, with the least power required. Only one side of the chessboard can be utilized at the edge of the chessboard, and the required sub force is more.

The tourism market is divided into three categories: business travel, sightseeing and vacation.

When the pioneers of Ctrip, eLong and other pioneers have taken up the majority of the Internet's conventional tourism market, the green men who have just joined the war; in the remote corners, they are concerned about the backpackers and self driving groups in the holiday crowd, and the layout of outdoor sports and leisure emphasizes interaction.

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In Liang Ning's view, "the Internet is not deep, only two things, one is data, the other is human."

In terms of data, we can't match the search engine, so it is of little significance to do this work.

We will do the whole communication in place, and we can know all the things that netizens do in any place.

Users can not only see some information, but also rely on interaction to get the desired results.

When planning the year, Liang Ning calculated the size of the chessboard and how the border was located.

For example, there are 28 listed companies in the domestic tourism industry. They are intricate between each other and draw more than 100 small companies.

How much is their family's bottom line and how much profit they have?

In this way, I knew what I was in and how to live within my means.

Relying on a district of 5 million yuan, green people have gone through 3 years of pioneering life, becoming the largest outdoor tourism portal and the first tourist community in China. Since May this year, the monthly balance of payments has been realized.

To live: a good chess is not enough enough to live.

"Go Weiqi" and "Internet" are all disputes over space.

It is not to kill the opponent, but to live longer than the opponent. "

Liang Ning always thinks that websites are like playing chess.

Why did she win? She used the so-called "three sides" in the industry to explain that a brick is bright, and it can be paved; two sides of the light can build walls; three sides of the light can take the initiative.

Customers, users and teams are the "three faces" for green people to live.

The customer is the person who pays the money. The user is the person who finally uses the product. The team is the foundation of everything.

There are about 20 green people. The organizational structure is three systems. Seven of them are in charge of users, six are in charge of the system, four are in charge of customers, the rest is her and finance.

Liang Ning said: "to do media, business is influence.

First of all, there must be enough users to digest the needs of customers, so that the satisfaction of customers will be high.

And why we can have users is not because we are constantly giving up our own interests, but because we use the resources of our customers to benefit users.

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The profit model of green people is only one kind of advertisement. This is based not only on the positioning of its media, but also on the conclusion of all the business models of the Internet.

"When I calculate the profit of 10 million yuan or so, what kind of data support do I need, such as how many PV (page views), UV (independent users), customers and staff, etc., and then find that the strength of our current team is probably the only reliable source of revenue is advertising."

At present, there are three kinds of enterprises that advertise on green people: the first category is tourism enterprises, such as Tourism Bureau, scenic spots and hotels; the second category is brand customers, such as automobiles and electronics; the third category is outdoor products.

Income comes mainly from the first category.

Liang Ning believes that the new era of Internet marketing of tourism destinations in China has begun.

In the first stage of the Internet, only the basic data of the scenic spots are accumulated, such as where and how high content Mount Huangshan is.

But now it has entered the second stage, that is, the effective combination of resources, telling tourists how to go to the right place at the right time, every scenic spot, besides seeing the scenery, we can also know the historical allusions here and make the tourist experience richer.

This is what green people want to do.

Last year, the greens made a special marketing campaign to Benxi.

"Benxi is not far from Beijing. Two, from fengshui, China has a dragon vein, which originates from Kunlun Mountains, Taihang Mountain and Changbai Mountain. Benxi is on this line.

The whole city is Geopark, which is the only one in China.

The most beautiful time is between September and October. There is a 49 km long maple leaf Road, and it takes half an hour to drive. It feels great.

When people understand this, they definitely want to go, so we have a tour design competition in Benxi, collecting more than 100 kinds of play in Benxi.

We get feedback, this year 'eleven' Benxi tourist market is very good, the local tourism bureau is willing to cooperate with us again. "