Home Textile Industry: Who Is The "Extreme Cold" Report Who Fooled?

　　 In the near future, a world will now be " Thousand years of cold winter The report aroused enthusiastic response from the society. In some countries, consumers even rush to buy winter products. Such news has provided a stimulant to the home textile enterprises that have always been relying on the weather. Many enterprises are glad that the selling season is coming, and they even start to rush orders, so as to prevent back-up.

"It is said that the cold weather will affect the entire northern hemisphere, which will bring great development to textile enterprises such as home textiles. Opportunity " Speaking of "extremely cold", the head of a home textile production company is very excited.

But shortly after, "one thousand years of cold winter" was criticized by authoritative experts and institutions as nonsense. Suddenly, the "extreme cold" theory evolved into a farce. Many enterprises have no idea, increase production is afraid of oversupply, do not increase production, and fear that supply exceeds demand. How cold is it this winter? Will there be panic buying in the home textile market? No one can give an answer.

Indeed, in winter, timely understanding of climate change can help companies better control. market Adjust the product. In the past, some enterprises that were not good at management were criticized for being insensitive to the market and not quick enough to start. Now, they are too quick to set up a big question mark for themselves. When raw material prices are rising rapidly, the "extremely cold" companies that seem to be helpless can seem to see hope. Although some enterprises are not strong enough, they must take this opportunity to fight, hoping to dilute the cost with sales volume. It can not help thinking that some people have said that shopping malls like casinos, businessmen have to gamble, often get more profits.

But a mature one. enterprise What you need is courage, not a gamble. Gambling should also be based on the analysis and judgement of market rationality. In order to maintain steady development, enterprises need to remain calm in the face of interests. On the contrary, many enterprises are very easy to be blind, and seldom consider the ins and outs of the market. Such incidents, regardless of whether the news is reliable, will undoubtedly increase the risk of enterprises.

Some enterprises, knowing that their initial judgement is wrong, are still more undesirable in order to ensure their own interests, still preach the wrong information and cause confusion in the market. Its practice may temporarily promote product sales and ease the backlog of goods. However, facts can prove that all businesses without integrity or disrupting market order will eventually be rejected by consumers and punished by the market.