To Start A Business, We Must Learn To "Rub Rice".

　　 There are usually two kinds of people who come to dinner, one is invited to come, and the other is hard to come. Small businesses start with small amounts of money, lack of technology and lack of technology, so they rarely get invited to taste big meals. However, this does not mean that the meal can not be eaten in the mouth. When big enterprises are invited, small businesses learn to "Dun". And do not belittle this "rub rice", small businesses specifically for this meal to go, just immersed in eating, to the end of the mouth to eat more than large enterprises.

Shanxi's other red drink has been a solid meal. When Red Bull drinks just entered the Shanxi market, only the red bull was used in the entire Shanxi market. Because of the strong advertising offensive and relatively high market prices of Red Bull, a concept has been formed in the minds of consumers in Shanxi. At this point, the other red seized the opportunity, and also used the gold jar packaging to go public. It immediately caused a visual impact on the local consumers. As a result, the other red saved a lot of publicity expenses and quickly knocked the door of the market.

Now we can see clearly that in a time when a star is in power, only stars, especially the global ones. Star In order to have more interests in a competitive society.

Michael Jordan has only one or second. Even though his talent may be very different, he can only get 1/10 or even 1/100 income. The increasingly developed transportation and communication facilities and the age of the mature network economy are changing the state of human existence, and the competition among enterprises is becoming more and more cruel. Second or third, it is possible for a gentleman to seek development only if he saves and finds a way out. After all, on the top of the tower. enterprise Very few. For most companies, finding their own living space outside the aura of first, second is undoubtedly a more realistic solution.

The art of war of Sun Tzu says: it is the best policy to defeat soldiers without fighting. Technological innovation "follow suit" is the best way to win the battle without fighting. In recent years, some enterprises in China have begun to adopt this strategy in technological innovation. Japan's Sony Corp recently released a secret to the outside world, which gives us a lot of inspiration. In the past, SONY invested heavily in R & D, but it often only blossoms and bears no fruit. After the launch of new products, many other companies have mastered the relevant technologies, so Sony Corp has become a big head to make wedding clothes for others.

To this end, Sony Corp changed its strategy to keep up with the market. When others launched new products to open the market, SONY immediately studied its shortcomings. Through further technological innovation, it developed and rapidly launched its second generation of products, which was superior to the first generation in terms of performance, price and design. Obviously, this "follow along" technology innovation strategy is quite ingenious, and the profit of the market competition of "mantis catching cicada" and "fading away" is also self-evident.

Although technological innovation "follow suit" is a shortcut, it is not an easy task to accomplish overnight. It requires that information must be quick, or it will not follow. China's domestic mobile phones have taken the technological innovation strategy of "follow suit" after their counterparts in the developed countries. However, due to the large company disease in the process of tracking, slow response and slow action, the product has already saturated the market at the time of leaving the factory, resulting in half the effort and a long regret. This lesson is very profound. Small businesses should seriously absorb when implementing the "follow along" strategy.

For entrepreneurs, it is not only technological innovation, brand strategy, but also how to make "second" and "second" how to make and develop themselves. brand Strategy and building brand competitive advantage is a need to comprehensively examine its own strength, competitors' situation and market changes. First of all, "the second" should be clear about the position of its brand in the market and its position in the eyes of customers. Then, it should take differentiated brand lines according to the brand strategy of "boss", and maintain low production cost and high level product quality and service in product service and operation, and gradually enhance brand position.

After having considerable strength, the "second year" should determine its brand strategic objectives, determine the corresponding offensive strategy against the relatively weak links of the "boss", carry out innovations in products, services and channels with sufficient attack power, implement integrated advertising marketing communication, and launch an effective brand competition campaign to "boss" to win customers, catch up with or even exceed the recognition, reputation and customer loyalty of the "boss" brand.

From Pepsi's challenge to Coca-Cola's success, Canon's success in Xerox in the copier market, and the rise of DELL in the computer industry, we saw the hope of "the second generation". Entrepreneurs learn to do "second" is not an end, is a means, the purpose is to become "boss". There is no such thing as thousands of miles, no accumulation of small streams, no river, and entrepreneurs who do not learn to sweep the house will not be able to "sweep the world" smoothly. Learning to be a "second child" is a realistic choice and a need for survival. With limited funds, limited strength, shortage of technology and talent resources, if entrepreneurs do not learn to be a "second child", they will rush to the head with ambition, lofty sentiments and vigorous entrepreneurship. To learn to be a second child is a business strategy.