If You Want To Succeed In Business, &Nbsp; Find The Right Engine.

The most typical example is that Wan Yan is the locomotive of the VCD industry. At last, the money made BBK and AI many. They spent a lot of money telling consumers that VCD was a good thing. Until the market was well developed, everyone knew that VCD was a good thing when BBK and AI took the initiative: building up their own brand, perfecting their marketing network, and then lowering the price, success! Wan Yan, a teardrop and tears as "revolutionary martyrs".

Survival first, for small businesses, "slow half a beat" is the shortcut.

For example, a restaurant that invested 120 thousand yuan, "hardware must be on the level", "service should be the leading", and the "all-around import of enterprise image design" is suitable for this "star rated hotel" level. A start-up company selling more than ten million yuan a year has been suggested that it is "technology leading", and set up "MCU" research and development department to apply for ISO international quality certification.

A market, 10 years later, the prospect is described very well, indeed good, the question is, how do you make this enterprise survive these two or three years?

At present, many entrepreneurs believe that the development of new products should take "one step ahead".

And some small and medium-sized enterprises have no capability of "one step ahead" and push forward with all their might.

Science investment believes that for those entrepreneurs, they will create better products when developing new products.

Chen Fang's "avant-garde Cross Country Club" is not the first one in China, but he sees two points. First, the domestic private car market is becoming more and more mature, and more and more people are buying private cars, which include a lot of off-road vehicle enthusiasts.

And with the decline of vehicle prices, the number of car buyers is increasing rapidly. This will be a very large market. Second, the solitary smoke and long river in the desert is just a drop in the ocean.

If you want to listen to the heartbeat of nature, it is far from enough to walk the scenic spots. To truly understand the west, you can only personally embrace her and feel her! So the tourism industry in the west is also booming.

At the same time, the two mature factors have made Chen Fang find a rare business opportunity. The venue is free from nature, and the market in the whole area is vacant.

More importantly, who can resist the temptation of living on the ancient Silk Road?

Before starting a business, Chen Fang has been engaged in the tourism industry. As a loyal car lover, with his own experience in the tourism industry, Chen Fang feels that he has found a new direction for entrepreneurship.

The biggest advantage of a four-wheel drive vehicle is that it can run smoothly in places where other vehicles are difficult to access, so that drivers can get closer to the original state of nature and enjoy the pleasure of overcoming obstacles and driving forward.

The great environment of the western development has also made more and more people turn their attention to the West.

It is easy to arouse people's interest in the new sports and leisure sports combined with cross-country travel and tourism.

When the weather, the place, the people and the two are in good hands, Chen Fang confidently embarked on the entrepreneurial journey.

The personnel are in place and the vehicles are purchased.

"Gansu avant-garde Cross Country Club" is officially opened in Lanzhou.

Lanzhou is the best starting point leading to the ancient Silk Road and snow plateau plateau Tibet. It is also a must for the vast Inner Mongolia prairie, the mysterious desert surrounding desert, and the beautiful Sichuan and Bashu.

Its special geographical location provides advantageous conditions for developing 4x4 self driving cross-country sports, and the cost is relatively low.

Since the self driving adventure tour is a high consumption entertainment activity, Chen Fang has targeted the target customers in two groups of white-collar and four-wheel drive enthusiasts.

However, in actual operation, he found that the customers from the general income class were not in the minority, so he immediately adjusted the business strategy, and launched two types of logistics services -- General and luxury, to meet the needs of different customers, while providing car rental services for customers without cars.

The club adopts a membership system. Members pay a certain amount of fees each year. They can enjoy free travel advisory information and travel plans, vehicle information consulting, driving technical advice, and vehicle maintenance and modification. In order to expand the club's influence, Chen Fang has also made great efforts in publicizing, regularly organizing members to participate in various fellowship and public welfare activities, attracting more potential customers who love to travel and are keen to seek stimulation.

In the days that followed, Chen Fang and his cross-country club, which had traveled to the western part of the high-speed train, almost developed smoothly all the way.