Apparel Retail Industry Crisis Highlights &Nbsp; Trend Online Shopping Is Inevitable.
E-commerce and online shopping have become an important business paction platform in fashion life and market channels. They are favored by many users for its fast dissemination, wide coverage and convenient operation. After the cruel reality of channel reform and terminal battle, facing the "virtual" space competitor of the network, the traditional agents and franchisers of clothing distributors are constantly being impacted, and the industry crisis is highlighted, so we need to find a way to break through the pformation.
One by the Hangzhou municipal government and China International
silk
Organized by the Organizing Committee of the fair and women's Wear Exhibition.
China
The "2010 China clothing distributor Innovation Forum" hosted by apparel network and China clothing dealer service center was held in Hangzhou.
Through the three keynote activities, "keynote speech, Summit Forum and interactive communication", the conference explored the development pattern of China's clothing industry and the way for dealers to innovate and change in the future.
More than 300 clothing distributors, agents, franchisees and online retailers from all over the country attended the conference.
It is understood that experts attending the meeting generally believe that: with the rapid rise of online shopping,
Netizen
With the rapid growth of quantity and sincerity of express payment, online retailing has become an important retail channel for China's clothing industry after traditional distributors, department stores and stores.
According to Chen Xuejun, CEO, China's apparel network, the forum is based on the theme of "focusing on the development of distribution and leading the distribution pformation". It not only attracts a number of brand enterprises such as Hangzhou's representative shopping mall, Sijiqing wholesale market and women's diaries, but also attracts the participation of the clothing B2C enterprises represented by department stores in Yintai network to explore the way out for the development of the industry. This undoubtedly reveals that online shopping has become an important channel for Garment Retailing, and this industry is bound to develop.
At the meeting, Xu Bin, the authoritative consultation expert of the domestic clothing industry and the chief management expert of Beijing frontier consultant, emphasized in the speech of "new growth of dealer wealth in the Internet Era": the clothing bosses should break through their own thinking and decide the way out. In the future, the clothing distributors can only do better by combining closely with the channels of the network. Whether it is online retailing or physical store sales, the correct grasp of products, exhibitions, promotions and shopping guides is the constant code of profit for dealers.
Hao Yingli, chief lecturer of Shanghai Yi Shang consulting, believes that the trend of online shopping has become an important channel for young people to buy clothes. This is the trend of the market. However, the traditional way of buying mainly in a short time will not change. This is also the trend of the market.
Experts attending the meeting also held that the emerging network retail channels, like traditional clothing distributors, quickly link the garment enterprises with the consumer market, so that each new garment can be quickly delivered to the consumers, forming the core elements of China's clothing retailing channels.
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