St. Paul's "Urban Hiking Quest Challenge" Launched In Beijing

November 2nd, life is not lack of beauty, what is missing is exploration! outdoors There is always beautiful scenery in mind. Famous outdoor brand Sevlae hosting " sevlae The "urban hiking challenge challenge" was held in Beijing in October 30, 2010.

Based on the interesting urban orientation, the urban outdoor hiking is a collection of urban outdoor enthusiasts to explore 200 secret secrets about Beijing. On the day of the activity, the members will receive the task books of their respective groups and search for the corresponding locations according to the text hints. The key points are the historical and cultural changes in Beijing, the ancient and modern changes, the alleys, the former residence, the historic sites, the landmarks, the shopping and the delicacies. This activity is aimed at low carbon health. In addition to hiking, competitors can only use public buses and subways, and no other means of transportation should be used.

The concept of "St. Valentine's launch of &LSquo, urban hiking" is closely related to the brand's "Outdoors" positioning, which is intended to guide consumers' traditional outdoors concept and encourage people to participate in a wider range of healthy and interesting outdoor activities. St. Valentine's outdoor chairman Chen Ruidian said, "traditional outdoor brand promotion is often based on shouting slogans. If there are physical activities on the floor, it is often limited to smaller outdoor mountaineering holes, ice climbing explorations and other extreme outdoors, which is unfavorable for the popularization and popularization of outdoor concepts in China. St. Valentine's urban hiking campaign has been able to enjoy the outdoors from indoor activities. It is also an outdoor outdoor activity of the brand after joining the Chinese Outdoor Association, the Asian Youth Environmental climbing team and other authoritative outdoor resources. The city hiking activities not only have strong outdoor color, but also have a high degree of participation, interest and creativity. At the same time, the use of popular Internet SNS applications breaks through the shortcomings of traditional activities being restricted by the geographical area, and enables hikers and netizens everywhere to participate in activities. In addition to the competition awards produced on the day of competition, there are many pre competition user interaction links and awards, including "champion fans Award", "lucky fans Award", "super fans Award" and "best Popularity Award" and many other awards. All netizens may win prizes or even cash prizes, regardless of whether they compete in the championship contest, share their activities or micro-blog's biography or support their favorite teams.

"Most outdoor products consumers are concentrated in the major cities of the country, with higher educational level and higher income, and higher net surfing time than the general population. Especially in the second tier metropolis of China, the emerging regional SNS is becoming more popular, and more viscous than other Internet media. And explore the creative activities of the city, to spread the new SNS community website as the base, and spread the events in the emerging SNS website, micro-blog and related forums with the help of topic. This is also an innovation of outdoor brand marketing techniques. Chen Guiyuan, director of St. Valentine, said: "the concept of a brand is not simply a slogan, but more importantly, the promotion of its ideas. St. John's, through the "urban hiking challenge challenge" campaign carrier, has been involved in the 2010 autumn and winter urban Hiking Series related to thematic activities. It is an accurate marketing for target groups.

In addition, the event not only has perfect rules of the game, generous awards, gifts, etc., but also will have 25 "invited reporters" with the team to record the game's tidbits, and then through mobile phone micro-blog to explore the "achievements" (some of Beijing's lesser known places, such as the most cited Hu Tong) in real time uploaded to the activity thematic page, to the vast number of Beijing fans and outdoor hikers to show the 200 secrets of the charming city of Beijing.

Avant-garde hiking and exploring, healthy city outdoors, interesting champion guess, passionate micro-blog. St. Frank's outdoor innovative brand marketing concept has been well positioned through the precise activities, and the full network interaction has been well reflected. Santa Fe said that in the future, St. Valentine will continue to share "low carbon exploration, outdoor urban" fun with more competitive products, better service and more creative and scientific marketing strategies.

In other words, the activities of the "urban hiking challenge challenge" sponsored by St. Valentine were supported by a group of six people, China outdoor information network, Gome sharp, Beijing Shangyou culture transmission and many other units.