2010: Talent Is The Source Of Industrial Upgrading.

Talents decide that enterprises can go far.

"To make a truly big difference market in China, we need a very strong talent team to really do well."

Xia Hua, chairman of Jiangsu's fashion brand innovation and Sustainable Development Summit recently, said that from the day of doing business, entrepreneurs have to think about how many talents they can attract.

In 2010, the temptation of entrepreneurs was very large. Everyone was talking about being bigger and stronger.

Xia Hua believes that it is very easy for an enterprise to be bigger and bigger, and everyone has very good conditions.

But to get a good rhythm, it is necessary to know your talent pool, which determines whether you should jog or stride.

In 2010, Yalu formulated the next 10 years' strategic development plan. The core of the new strategic plan is people-oriented, which is embodied in the company's human resources construction.

Gu Zhenhua, chairman of Jiangsu Yalu group, told reporters that the company will continue to introduce talents and create more opportunities to make Yalu a learning oriented enterprise, and employees can continuously enrich and grow within the enterprise.

In Jiangsu, there are many enterprises such as Yalu group, which regard talent training as the foundation of enterprise development strategy. Many brands, such as red bean, Bosideng, sunshine and Hai Lan, have taken talent strategy as the first and perfect work in brand pformation.

At present, the whole industry is in a critical period of pformation and upgrading. Due to the impact of the international financial crisis, some enterprises have difficulty in production and operation.

To further enhance enterprise's innovation ability and increase investment in talents is the inevitable requirement of implementing Scientific Outlook on Development and accelerating pformation of development mode. It is an important measure to promote enterprise development and innovation, improve product quality and enterprise competitiveness, and is an effective measure to promote the adjustment and revitalization of the garment industry and deal with the international financial crisis.

Wang Yi, general manager of Jiangsu lotus Investment Development Co., Ltd., said that excellent fashion designers are one of the core strengths of brand innovation and development.

Therefore, how to cultivate design talents and enhance the core innovation ability of enterprises has become the focus of the industry.

Exploring school enterprise training talents together

"In the new situation of garment industry facing pformation and development, and paying more attention to the development of design and innovation, it is meaningful and far sighted for the educators and the entrepreneurs in the clothing industry to jointly seek the successful mode of training fashion designers, and to explore the future direction and supporting points of personnel training and school enterprise cooperation."

Jiang Hengjie, vice president of China Fashion Association, said in a forum on the new perspective of fashion design talents training held in Jiangsu in September 10th.

He pointed out that in the face of the new situation and new environment, it is the top priority for clothing colleges to cultivate high-quality clothing designers who need the enterprises and even the society.

And clothing enterprises must stand firm and even stand out in today's fierce competition, and have a group of designers with unique innovative thinking and fashion design concepts.

"Clothing colleges and garment enterprises should do a good job in docking, seek cooperation between schools and enterprises, and find out the successful mode of personnel training."

"The impact of the financial crisis, a large number of international brands have poured into China's clothing market one after another. Domestic clothing brands are gradually advancing towards marketization and internationalization, and they have begun to seize the market and compete increasingly fiercely."

Yu Bing, President of Jiangsu clothing association, also told reporters that he must take the lead in the domestic market and seize the opportunity in the international competition. Designing talents is indispensable and even an important part.

She told reporters that the Jiangsu Apparel Association held a series of design talents training activities such as the "100 Fu Lun Cup" student design competition of Jiangsu clothing academy, the "Jiangsu clothing education and Industry Development Summit Forum", "fashion design talent training mode new perspective exploration forum", "the first Jiangsu fashion creative week" and a series of design personnel training activities, from school to enterprise, from books to practice, from the perspective of education, from the perspective of enterprises, constantly looking for cooperative training mode, constantly exploring the training mode, providing learning opportunities for design talents, and conveying a large number of design talents for enterprises.

So as to speed up the construction of clothing brand in Jiangsu and enhance the competitiveness of enterprises.

According to Yu Bing, the first fashion week in Jiangsu was held during the twelfth Jiangsu International Fashion Festival, attracting many famous fashion designers from Hongkong and Taiwan and professional fashion and design institutions.

Through the activities of "fashion trend" and "design work release", Jiangsu textile and garment enterprises will be promoted to expand their thinking and promote upgrading. In particular, we should build up a docking platform between local enterprises and foreign designers, and directly pform the advantages of international and domestic resources into the competitive power of Jiangsu brand.

Of course, the development of the textile and garment industry needs a large number of high-quality clothing design talents, and their growth needs not only the training of schools, but also the participation of enterprises. At the same time, it is hoped that the community can give more attention and support to them, and provide them with opportunities and platforms.

As an important part of the fashion creative week, the design of the "new design competition" of the Jiangsu fashion academy has provided a very good platform for young designers.

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"Jiangsu is a big province of textile and clothing, and has trained many designers every year, but every year when the company receives students, there is an experience that students feel great about the beautiful things, and have strong computer operation ability, but in their work they are often far from the requirements of the enterprises."

As the head of the co operation unit of this competition, Wang Yi has come out with the reason why he has always supported the design competition.

She told reporters that the continuous competition is to tell young designers to design methodology and give them a practical platform to overcome the confusion in their future work.

Experts in the industry say that the difference between the "hundred Cup" and other events is that it involves a lot of front links, from understanding the brand culture to the enterprise, designing the salon, match the match, and finally is the event, giving young designers the chance to practice and communicate.

At the same time, the experts in Jiangsu also put forward valuable opinions and correct ideas on the future development of designers.

Designers should integrate with the market

"The clothing industry has a low threshold, but the water is very deep and easy to drown."

As a famous designer in China, Yao Feng emphasized.

He pointed out that designers first need to know what the designer is.

In his view, the designer is the master of design strategy, and the consumer is the master forever.

"Designers want to design pies instead of traps for consumers."

Second, do not complain that the Chinese market is immature, there is no good fabric, accessories and circulation channels. China has no master education small teacher, no good school education students.

In fact, these are their own talents and lack of vision and lack of understanding of the three relationships between themselves, the market and the enterprises.

In his view, Chinese designers are far happier than foreign designers and have huge consumer market, fabric market and clothing market.

"In China, people will buy from ZARA to LV, and the Chinese market is very mature."

Third, how to get married is how to get married.

After graduating from college, designers should do a solid job in the brand, give full play to their talents, return to the company, do not care about too much reward, personal ability aspects, designers should learn to earn a living.

Designers need to understand the needs of brand consumer groups and go to the counters.

Then we should act as a leader to guide some consumers to pform from design products to serialization.

In this way, we can create our own brand in the future.

Fourth, designers should learn to draw, see and listen more often, and gradually find their own style and finally fall onto the product.

Fifth, designers should learn to "plagiarize". This plagiarism is not a copy of the original copy, but to understand the combination of plagiarism in the future, is to understand the plagiarism of brand culture.

Xue Jiatao, a professor at the school of clothing at University of Hong Kong, said, "designers are from pure art to popularization. It's harder than pure art. You need to change something good in art into another language for your customers, and clothes are sold to others."

Therefore, he suggests that young designers should try to learn completely different categories, and don't think that they will do well in design, so that your things will never change.

"You must always integrate with young people, design the ability to hint, so that you can be creative and make your things different from others."

Facts show that designers are painful and have to pay the price.

Designers must love your career very much and are determined to do everything for him.

Now, the garment industry in Jiangsu is undergoing pformation and upgrading. The opportunity for creativity has never been taken seriously. The enterprise has also promoted the creativity unprecedentedly, which has created a good development environment for young designers.

"Why a design contest is also required to carry out interviews with students of design majors, because enterprises have noticed the importance of personnel training."

Yu Bing said.

Of course, she also pointed out that the road of young designers in the future is still very difficult. Designers should keep in line with the ideas of business managers. They should not only have design skills, but also have an understanding of the industry, an understanding of corporate culture, and coordination of interpersonal relationships and a better understanding of the market.

In her view, "the prize is the result, and the designer should understand the process."

Yu Bing said that although some of the students in the contest are nervous and immature, they have the chance to make a difference in this era of creativity promotion. "They are the backbone of the pformation and upgrading of Jiangsu's garment industry in the future."