How Can Shoes And Clothing Enterprises Be Disappointed With Trainers?

　 Accompanied by the training of Chinese shoes and clothing enterprises Development The training instructor has also developed rapidly into a "hot" occupation. Now there are many "experts" and "masters" in the market, and many professionals are on the way to master. Faced with such a large number of lecturers, it is difficult for shoes and clothing enterprises to hire lecturers for training, so at least the cost of hiring has increased.

In the process of contacting with shoes and clothing enterprises, I often hear complaints from the person in charge of enterprises: spend heavily, ask trainers to do training, often come from expectation, disappointed, and the training effect is extremely dissatisfied. How can we achieve the training effect that shoes and clothing enterprises need? Facing the training market, trainers are mixed up and uneven, and how should many experts and masters choose?

The author thinks: the lecturer should invite the shoe and clothing enterprises to practice "eye piercing eyes".

First, look at the basis of "experts" and "masters" in shoes and clothing enterprises.

At present, most shoe and clothing enterprises do not consider any basis for training lecturers or rely on their own feelings. This can only increase the cost of training, and it is difficult to achieve the effect of training. Therefore, we need to analyze the basis of hiring lecturers. I believe that generally speaking, there are the following aspects:

1, shoe clothing enterprise training "NEED" demand. The "NEED" of training determines the nature of hiring lecturers. For example, training needs are the financial awareness training of the market development commissioner, so the lecturer to hire is a teacher who can talk about the financial management course of non-financial managers.

2, shoes and clothing enterprise training "AIM" goal. Train The "AIM" goal determines the types of lecturers to be hired. For example, the training objective is to broaden the vision of managers of shoes and clothing enterprises and improve the knowledge level of managers. It is necessary to invite teachers from colleges and universities to give lectures; if the training objective is to improve the market operation skills of salesmen, it is necessary to employ lecturers with market operation experience.

3, shoe clothing enterprise training "MONEY" funds. The "MONEY" funding for training determines the level of hiring lecturers. Although this is not very absolute, the mature market is ultimately a penny and a cent. The higher level of the lecturer and the relatively good feedback from the trainees are not too low.

4, the special needs of shoes and clothing enterprises. In order to meet the needs of development, shoes and clothing enterprises sometimes resort to training to solve some problems they encounter or achieve certain goals. For example, there are some problems in the operation of shoes and clothing enterprises, but in order to maintain the confidence of distributors and agents in the development of the company, it is possible to hire one or more well-known lecturers at high prices for training at the dealer conference. At this time, the content of training is not important, and the important significance is the practical significance of this form.

The above points basically decide what kind of training instructors should be employed in the shoes and clothing enterprises. What can be said is that the shoes and clothing enterprises can basically guide their lecturers' needs through the analysis of these four aspects.

Two, look at the type of "master".

"Teachers, missionary work and confusion." There are many types of lecturers in the society. In order to fully explain the appropriateness of lecturers' recruitment, the author lists three categories according to his own work experience.

1. Divide {page_break} from the lecturer's work experience.

(1) academism: "preaching" is the way to impart students' opinions on something. concept And way of thinking. Most of these trainers have backgrounds of higher education institutions, and have considerable attainments in theory. The lectures are clear and coherent. Due to their lack of experience and lack of practical experience, it is difficult for them to come up with pertinent and operational strategies and solutions. It is difficult for trainees to apply the theories they learned to work, with relatively poor results and less popularity.

(2) the actual combat faction: "giving lessons" is a practical and practical knowledge and skill for the teaching staff. The knowledge system mainly comes from the trainer's personal practice in the enterprise, and has many years of actual combat background and rich experience in the related fields.

(3) comprehensive school: "solving the puzzle" is a solution to the confusion of business and management in the process of enterprise development due to changes in the internal, market and environment of the enterprise. Such trainers have a profound theoretical foundation and rich experience in real life. They can provide effective solutions for enterprises and bring about growth in performance.

As a matter of fact, the trainers who are invited by most enterprises are "preaching" or "giving lessons". Companies with strong capital and strong strength often choose to ask "trainers".

2, from the master training style division

(1) knowledge type: such masters are knowledgeable, but not necessarily able to speak the level. This is suitable for business consulting.

(2) charismatic: the lecturer's personal charm is very strong and has great attraction for students.

(3) speech type: such lecturers have strong appeal and good eloquence, though they do not necessarily have actual combat experience and theoretical knowledge, but they are also a real "lecturer".

(4) comprehensive type: that is, the above three types of complex, which can be said to be a "master".

3, from the "master" reputation and Road Division

(1) new comers: new lecturers who have just entered the lecturer training company.

(2) there is a nameless way: a higher level of training, a lack of speculation, or a lack of fame and wealth. Such lecturers are not in the minority in China, and of course, we need to dig them out.

(3) it is known that there is no way: dangerous goods. Such lecturers are very "fan", but they are not really able to learn. They are dangerous.

(4) well known: such lecturers have a higher level of training, but also have a certain reputation, class pay is also relatively high.

(5) Dao Gao Sheng Sheng: mainly refers to famous lecturers, experts and scholars in various fields. Their class fees are very high, tens of thousands or even more than one hundred thousand a day.

Three, look at the lecturer's choice.

Understand the needs of lecturers, analyze the characteristics of various types of lecturers, the following is the need to choose the right lecturers. Speaking of lecturers' choices, many training managers feel headache because it is really difficult to choose. At present, the training market is unusually hot, and the heroes of various heroes emerge in an endless stream. It is difficult to judge the training effect of trainers. I often receive training information from a certain training institution in my mailbox. After reading the information, I am disappointed. The training materials are exaggerated, especially the introduction of trainers. Let's take a look at the way the lecturers choose:

1, the personal connections of shoes and clothing enterprises themselves

Generally speaking, shoes and clothing enterprises will accumulate some resources of their lecturers, including the lecturers in the shoes and clothing enterprises, the lecturers who have trained the shoes and clothing enterprises, and the lecturers who have met in the work exchange. Like AOKANG University of AOKANG group. If such lecturers are suitable, they are the first choice for shoes and clothing enterprise training, because shoes and clothing enterprises have a good understanding of them, and know the advantages and advantages of such lecturers, so that the training effect can be guaranteed, and the cost of lecturers' selection is low. {page_break}

2, the training institutions themselves provide

When the shoes and clothing enterprises do not have suitable lecturers' resources, they can invite training institutions to provide cooperation. However, there are two problems to be solved:

(1) cost: the remuneration offered by the training institutions is relatively high, as it has its own management fees and operating costs besides direct tuition fees. Therefore, it is best to get in touch with the instructor himself or assistant directly, so that cost can be saved.

(2) effect: it is difficult to predict the effect of training because the lecturer has not been exposed to it. So try to arrange trial or try out the course to hire lecturers.

3. Web search

Nowadays, many lecturers are promoted on the Internet. As long as they can search, they can see a lot of information, so they are also an important way to search potential lecturers.

Four, specific cooperation with the master

Contract signing: when the shoes and clothing companies and trainers have reached a consensus, the final contract is signed. As we all know, the purpose of signing a contract is nothing more than to stipulate the rights and obligations of both parties. What should we pay attention to when signing training contracts?

1. Confirm the needs of trainers.

2. Trainers reception

3, training costs

Due to the lack of relevant laws and regulations on training and consulting industry in China, the training price of trainers is too high, and there is speculation phenomenon, which is increasing year by year, and the cost of training is still high.

In order to expand the market, trainers usually cooperate with dozens or even hundreds of training institutions, which increases the cost of training. Conservative estimates suggest that the price associated with intermediaries is at least twice as high as that of the trainers themselves. Direct contact with the trainer himself or the designated assistant of the trainer can save money and ensure the quality of training.

In addition, in the process of signing a contract, it also involves training expenses and payment time, which requires negotiation between the two sides.

　 Shoes and clothing enterprises should choose suitable trainers according to their industry, needs and development stages. Good training results are the pursuit of enterprises. Trainers are the top priority of training. The choice of excellent trainers is the selection of excellent course quality.