When Management Training Becomes A Cross-Talk Show

Not long ago, the group participated in a "real management of President".

In the past few years, I have also participated in a number of external training.

Philip Kotler and John Kurt's courses impressed me deeply.

As the world's top marketing and leadership masters, their eloquence is not top-notch, but the content is indeed very solid. They do not like to tell small stories, but they will talk about many cases, and the contents of lectures are also closely logical.

Compared with the time when the keynote speaker called "can answer all the president's questions in a few seconds", top experts Kotler and Cott never made such a commitment.

When students ask questions, they listen carefully and then express their opinions.

Moreover, the two masters are very modest, courteous, respectful of their students, and do not need to sit up and applaud them for entering the field.

Training industry is mixed.

Simple division, one is selling technology, the other is selling eloquence.

People who sell technology are usually not professional trainers. They may be senior executives in industry leading enterprises, and they may also be experts in the field of learning.

Their training courses are usually very rational, and there is a strict logic between them.

In addition, they do not specializes in research and development courses, and the contents are derived from usual practice and research experience.

And those eloquent lecturers are eloquent in their eloquence. They are also very pleasant to listen to, and have many small stories. But when students really want to take notes seriously, they will find that they can really learn little.

Unfortunately, those who have been popular in recent years are all lecturers who sell eloquence.

I gave their course a name: "cross talk management".

Their fees do not seem to be much lower than those of Guo Degang and Zhou Libo, or even their styles.

But Guo Zhou is an entertainer, and these management crosstalk "masters" are selling entertainment as knowledge.

Why is there such a market in the management of crosstalk in recent years? Almost all lecturers are headed by "first person" and "top-level" titles, just like Yu Shiwei, who was quite popular in previous years. Although he was not seen as a post doctoral student, the crosstalk shows still had a lot of market.

In fact, after nearly 20 years of development of the market economy, the Chinese business community has gradually entered the era of management and strategic competition from the era of gold everywhere.

At this time, some enterprisers' knowledge has become a problem.

Almost every entrepreneur needs learning very much, but many people often do not know how to learn systematically.

As a result, the expensive EMBA class, the fast-food management readings and the popularity of cross talk are only the products of this background.

On the other hand, entrepreneurs and business executives are mostly trifles, and it's hard to get down to boring management books in their spare time.

As a result, fast food books and management cross talk provide them with an easy choice.

In addition, entrepreneurs often have their own theories. Previous successes often reinforce their beliefs about these theories.

At the same time, they also want to hear some words of "waking up the dream people in a single word", while the management of comic dialogue just meets their needs.

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The golden sucking technique of "comic masters"

If the right is to be entertaining, it will be no harm to manage cross talk.

But if these management crosstalk actors want to pull the box office and wrap themselves up as "masters", entrepreneurs tend to be confused by their appearance, and then believe in what they say.

In addition to the Internet industry, most Chinese entrepreneurs in the last century did not have a high level of culture, but their thirst for knowledge was high.

The most likely cause of such a situation is the blind worship of these so-called "masters", because the word "teacher" is noble for those who read less.

A careful analysis of the market of "management comic actors" is not difficult to find. In the two or three line market, township enterprises are the best.

The enterprises in the first tier market are knowledgeable and the competition of training companies is fierce. Entrepreneurs themselves possess certain ability of deception recognition.

In addition, although many entrepreneurs are not highly educated, executives hired by companies often have high academic qualifications and strong discernibility.

The bosses of township enterprises in the two or three line market are the best customers who manage cross talk training companies to attract gold.

These bosses are good face, see the so-called "master", also want to take some relationship to show others their current "knowledge".

Although some people feel deceived after hearing the lesson, they are often reluctant to speak out, but let the crosstalk performers find a way to get rich and get rich.

Cross talk management actually originated from pyramid schemes more than 10 years ago.

The training of pyramid selling usually adopts brainwashing style of success, and shouting and crying are the usual tricks.

This kind of cult scene and atmosphere will be very confusing.

Some entrepreneurs are really confused by these atmospheres, and have applied pyramid selling to success in enterprises.

But the problem is,