Clothing Orders Will Peak
Manufacturers have confidence in the consumer market.
Quanzhou The clothing camp is fully developed. Fashion in spring and summer 2011 And ushered in the harvest season. The near future, Clothing company They have launched new products for spring and summer next year. Order-placing meeting 。
Reporters learned that the hotel industry in Quanzhou has undertaken many garment companies' orders in the past two months, receiving customers from all over the country. According to incomplete statistics, there are more than 10 thousand professional casual wear manufacturers in China. The production areas are mainly distributed in Guangdong, Fujian, Zhejiang, Jiangsu, Shandong and other places. The domestic casual wear brands reach more than 2000 kinds, and Fujian style fashion has gradually become the weathervane of domestic casual clothing products.
In order to strengthen communication with merchants and display their own innovative strength, some clothing brands will add eye-catching contents to orders. Settled in Shishi, Quanzhou, Taiwan brand Mai Gan clothing, cultivate its own direct network, train a group of professionals, and set up one or two level direct company in more than 10 provinces and municipalities, and solve the problem of poor circulation for many years. On the other hand, the company strengthened product innovation and made the product structure more serialized. Finally, it made great achievements in this difficult year.
Shishi's another clothing brand, brino, has also made significant improvements and innovations in product design and terminal image. Wang Renjiang, chairman of the company, said: "the company has been insisting on continuous innovation to enhance the connotation and value of the brand. Therefore, we use "1+1 double upgrade, value win" as the theme and purpose of this order meeting.
"There are various indications that China's consumer market will soon enter a period of rapid growth. Obviously, we still have a lot of room for development. " In the 2011 spring and summer new product ordering meeting of the seven wolves, Zhou Shaoxiong, chairman of the company, expressed confidence in market development at the opening ceremony.
In addition to the growth of per capita GDP in China, Zhou Shaoxiong is optimistic about the development prospects of clothing and other consumer markets. The redistribution of national income system is also an important reason why Chinese consumer market has entered a fast development path and is favored by enterprises. This year, a series of incidents such as Foxconn jumping incident and Honda strike have caused widespread wage rises in China. Although the cost of enterprises may rise, but for the consumer market, it is a major positive stimulus - the general rise in wages will ensure sustained and rapid growth of domestic consumption. There is no doubt that with the increase in income, consumption growth and upgrading will be the main theme for some time to come.
"As a company specializing in fashion casual clothing production and sales, what we are doing is not simply imitation. Instead, we should bring in the most advanced and representative world fashions, and lead the Chinese fashion industry to find the vitality of their own development," said Ceng Zhongzheng, chairman of the Macon apparel limited company.
Chen Dapeng, vice president and Secretary General of the China clothing association, said that a clear trend of modern clothing is that the renewal cycle is becoming shorter and shorter. Popularity has become an important feature of clothing consumption. Consumers no longer blindly follow the idea of wearing clothes outside, and more and more consumers are paying attention to the two demands of "individuality" and "taste".
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