Female Doctors Write The Myth Of Entrepreneurship

On 03 November, "I now feel that I have changed from a" housekeeper "to a real one.

In the past five years, "Ci Ming" has developed from a health examination center to the largest health examination and health management institution in China. The enterprise has been growing several times or even dozens of times a year. Han Xiaohong has not only accomplished a myth of CI Ming, but also led the development of an industry.

The rapid development of CI Ming also witnessed the struggle of Han Xiaohong, a medical doctor, from "housekeeper" to a truly managing president.

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Han Xiaohong graduated from Beijing Medical University in 1997 and worked in the General Hospital of the PLA (301 Hospital).

In 1999, she got the opportunity to visit Germany for three months. "After going out, I saw many people reading around. I applied, and then I was lucky enough to get an opportunity to study for PhD at University of Heidelberg."

Three years later, Han Xiaohong, who had returned to school, could have chosen to go back to the hospital and continue to be a tumor doctor. The road behind him was naturally bright. Professors, guidance and guidance eventually became a respected expert and scholar.

"I am very clear about what way to go back to the hospital, and some of the people in front of me came along like this. I don't want to continue to repeat it."

Han Xiaohong said.

"I have been a oncologist for 10 years, most of whom are late cancer patients. They didn't find out early because they didn't have a physical examination. At last, they could not be treated. In fact, at that time, I felt subconsciously that there were some defects in our country's medical treatment.

After going abroad, I saw that the physical examination abroad is a generally accepted concept, so I think this is a very good direction and there will be a market in the future.

Therefore, "stubborn" Han Xiaohong discarded the enviable "golden rice bowl" regardless of his family's objection, and began to help his husband run the clinic.

"At the time, the outpatient deficit was to be reversed, so we had to relocate the clinic."

In this way, Han Xiaohong began to work with her husband.

In March 28, 2002, with his medical background, Han Xiaohong, who had no experience in management, opened the first Tsing Ming health examination institution.

"When I took office, many people were very skeptical," what a young girl can do, so I have to do it well, no matter what background I have.

Two or three months later, Tsing Ming began to make profits, and Han Xiaohong's management potential was also excavated.

Growing up in disaster

Han Xiaohong said she entered the physical examination industry by chance, and it was this accidental behavior that opened up a new industry in the cracks of private medical care and became the first Chinese professional medical examination.

"At the very beginning, I wanted to be a family when I was doing physical examination, and then I took physical examination and biological therapy into consideration, because biological therapy was my major, and physical examination was my sideline.

But I did not expect that the physical examination can be replicated and expanded. I felt the demand of the market in the process of doing it. A physical examination center was saturated with only 3 or 50 thousand people, so it had to be developed so that I could do it without hesitation. In 2003, I opened second stores and the third store in 2004.

They say that entrepreneurship is full of hardships and tears, and Han Xiaohong's disasters are coming one after another.

When the second stores opened, SARS broke out, all orders were withdrawn overnight, and the third store opened for second days.

SARS came, Han Xiao Hong worked overtime day and night, and recovered wages from some of the medical supplies that were in short supply from the market. When the fire broke out, she and her employees rebuilt the shop a little bit.

"Now, these things are not catastrophes. The past is past. At least these things are what I can manage, and some things are beyond my control."

In 2004, fourth Tsing Ming examinations opened, and those difficult times, the more and more the CI Ming became, the more joy Han Xiaohong had just tasted the joy of starting a business.

Father first went to her physical examination center for physical examination, and found out the terminal stage of cancer.

"I am a cancer doctor, and I have opened such an institution. I am very clear about what his diagnosis means, and I know what his performance is at every stage. That year was the most difficult year for me. Seeing his father heading for the end, he could not save him."

Three months before her father's death, Han Xiaohong was diagnosed with gastric cancer. Fortunately, she was early.

"I didn't tell my family that I had operated on them, but my father did.

In the last three months, I lived with my father and I was treated in a ward of 301.

I think this may be an opportunity for God to give me. Before that, I have been studying and working, and have no time to take care of my father. I can stay with him all the time for three months, no matter what kind of state I am.

I was the biggest beneficiary of physical examination, but my father did not benefit from the physical examination. I am very sad about it, but it can warn the world.

Now that my father is gone, I was very pleased to be able to spend the rest of his life with him.

In the interview, only when speaking of these things, can Han Xiaohong, who is capable and strong, show a bit of weakness.

Attack after rebirth

The death of his father is unforgettable to Han Xiaohong, but this matter has strengthened Han Xiaohong's determination to make this career go on and do well.

"Now I feel that what I have done is very meaningful."

Han Xiaohong, who walked away from her father, from pain and pain, immediately entered the working state wholeheartedly. She wanted to benefit more people.

How can we expand the scale to serve more people in a short time? Han Xiaohong has put forward a startling idea - "the output of management mode".

The so-called management mode output, simply put, is to set up shop for others.

From site selection to final opening, CI Ming has manpower and material resources to help others train talents, build management system and mode, and finally withdraw.

Ci Ming will charge a fee, but the other party can set up its own brand.

After this idea was put forward, many people objected immediately. Some people said that she set up her own competitors.

But Han Xiaohong did the same thing. She had her own ideas.

"Our direct investment mode is developing too slowly, and many second tier and three tier cities fail to take care of it, so that more people can enjoy services.

China's market is too big, we are unique in this industry, but the people who are more excellent will be limited, not to mention its high threshold, not everyone can copy.

I help them build up, they can really become my opponent, to tell the truth, I am also very gratified.

We can do this together, not only will more people benefit, but also my business will benefit from the expanding market. "

Of course, while setting up an opponent, Han Xiaohong also exercised and assessed the team.

The "Ci Ming mode" has been improved and reformed in a wider area through such replication and refinement. Now, in many cities, "blood" is exported by CI Ming.

"Up to now, we have managed 9 outlets with good service, individual stores, and ready to open branches."

There was some excitement in Han Xiaohong's speech.

However, Han Xiaohong's development thought is very clear. The success of management output shows her Tzu Chi's ability to copy and expand itself.

At the beginning of this year, Han Xiaohong focused on the expansion of his own business. The development of CI Ming was almost at the rate of one month at a time, and the pace of management output began to slow down.

Embodiment of value in Zhuang

Under the scientific decision-making and management of Han Xiaohong, CI Ming has grown rapidly, and now the total number of physical examination chain organizations in the country has reached 23.

However, under the "amazing" expansion, Han Xiaohong pursued not only economic interests, but also the value of "serving the people's health".

Five years ago, when she set up the first professional health examination center for healthy people in China, she put forward this enterprise value. "I hope every employee in Tzu Chi will always remember the value of" serving the people's health ".

With this in mind, we will always pay close attention to the health needs of the people and pay close attention to the quality of physical examination.

The more we remember this, the better our service work will be and the greater the economic benefits will be. "

It has been questioned that her "tone" is too high. "Serving the people's health" is empty talk. "But this idea has made" Ci Ming speed ".

She said that the source of CI Ming's physical examination is mainly spread by word of mouth. Advertising is mainly about making brands and cultivating the market without direct support for sales. For example, last year, we brought nearly 40% visitors with word of mouth.

It depends on the quality and service, relying on the enterprise values of "serving the people's health": the pursuit of maximizing social benefits is the prerequisite for the survival of enterprises; the pursuit of maximization of customer interests is the guarantee of the interests of enterprises.

"I have a scientific mechanism to protect the values of people's health service."

Han Xiaohong said, as a new industry cut out from the medical profession, only focus on health inspection and health management can be more professional, so that the results of the examination are more accurate. Instead of carrying out the medical treatment separation mode of the treatment project, the interest temptation and moral hazard of "changing the results of the examination after earning the profit after examination" should be eradicate from the root, so that the results of the physical examination can be more fair.

This is why the "1 yuan physical examination and free medical examination" of some non-standard medical institutions are more competitive.

Han Xiaohong has made unremitting efforts for the values he advocated. They organized the "Beijing million free medical examination" with the "letter of the Beijing daily", and jointly organized the "health examination knowledge Grand Prix" with the Beijing evening news. They jointly launched the "sunshine 10 thousand bone marrow donation project" with the Peking University. They also consecutively organized "six into the community free clinic", "donations for the poor mother" and "aid veterans" and other public welfare activities.

Han Xiaohong felt that the purpose of capital was to pursue profits. From this point of view, she did not consider herself a real businessman, because she thought that enterprises should be filtered by conscience, no matter when, winning people's hearts was more important than winning banknotes.

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Challenges in the future

After five years of development, TSE Ming has formed its own brand and mode in terms of business expansion, efficiency creation and management level through its own operation practice. The 8 set of Tsing Ming physical examination package has now become the gold standard of the industry.

However, Han Xiaohong believes that due to the advance of disease spectrum, this set of standards has appeared a bit "backward".

At present, TSE Ming combines the results of about 800000 people's physical examination data analysis over the past five years, and has created 168 physical examination modules. The physical examination package has been extended to 38, and has always occupied the leading position in the industry.

"Now, the internal management of enterprises has already had a whole set of standardized things. I can copy one shop, one shop.

If it does not develop, I can stand by.

But enterprises must innovate constantly, so now I think more about the future of enterprises.

At this stage, I have been able to take 80% of my energy from the internal management of the enterprise and put it on the integration of external resources, from a housekeeper to a real manager.

Han Xiaohong's eyes were full of confidence.

In order to integrate resources, Han Xiaohong should do well in health management.

Health management is a complete system including information collection, information evaluation and information intervention.

The collection included physical examination, personal history of disease, heredity of family and collection of information of the client. After expert assessment, intervention was carried out.

The results of physical examination will be interfered by different experts (including sports, medical and dietary experts) according to my current state.

"Now people's physical examination is mostly concerned about the situation at that time, and what we need to do is not only a scientific and accurate physical examination result, but also more tracking and intervention for people's health, the management of future expectations, and the intervention of health guidance, which can provide a more comprehensive service."

In fact, health management is not only a concept, but also an investment and financing method.

If you invest one yuan in prevention, you may invest less than 99 yuan in treatment.

To get sick is to invest in health.

If you don't pay attention to health and get sick and then treat it, you may spend ten to twenty times more of the examination at that time.

If you save 90% of the cost in the treatment of the disease, you will have to invest in a health checkup at this time.

Han Xiaohong said.

This year, she will build new stores in Shanghai, Guangzhou, Dalian, Hangzhou and other places, and will exceed 30 by the end of the year.

But the development and business success of CI Ming did not bring much sense of success to Han Xiaohong. "Because there are too many unknown things, there are many difficulties and puzzles in the operation. I can not have such a sense of success.

Although today's enterprises have some assets and thousands of employees, I think they are mostly employees, but I am just one of them.

Just now, I heard of a doctor who found out an early illness for a person. Only when I heard these things, would I feel a sense of success, and I would be very pleased because my industry could save a lot of money and save many families. "

Han Xiaohong, from the "steward" to the CEO stage, did not relax. "I have been on this highway and can not relax, because our whole enterprise is still in the sprint stage, and the whole medical industry in China, the state of the private medical industry is not very optimistic, and we are leading an industry, so I do not want to have the slightest loss.

When I can relax one day, I want to do a thing, open a tumor hospital, that is my dream for many years. "