"Entity Shop + Shop" Will Become A New Mode Of Operation.

Sitting at home can buy products from all over the place, and you can get rid of your favorite baby by moving the mouse. With the penetration of the Internet, online shopping is becoming more and more popular. "My household products, food, books, and many things are scouring online." Ms. Zhang told reporters that convenience and low price are the advantages of online shopping. She and many of her friends are shopping online. When more and more customers turn their eyes on the shop, some shopkeepers are also testing the water shop. Shop + shop "Become" Business operation Of new pattern 。

Online shopping touches traditional shopping

A few days ago, Xiao Peng tried a coat on a clothing store and fitted it well, but there was no discount on the shop. After returning home, she found the brand purchase on Taobao, and photographed the product at 30 percent off, and she was very satisfied with the product after four or five days. "As long as I can find authentic products on the Internet, I basically try them on at the mall, and I write down the number and buy online."

It is understood that there are many "fitting families" like Miss Peng, especially among young people. Facing the growing "fitting family", the store is inevitably affected. The most obvious phenomenon for them is: "more and more people begin to try clothes instead of buying them."

"Many of the young people who come to the shop to try on clothes now come to copy numbers." A brand clothing salesperson said that passenger flow is directly proportional to sales revenue. The more people who come to the store, the better the sales performance. But this rule has been broken. Recently, the number of new customers has doubled, and sales growth has not been obvious.

First run a physical store, value a brand and model goods, then secretly note down the number, then "kill back" the online genuine discount store, take the "baby" below the brand store price. In the interview, the reporter found that the object of the copied number is not only brand clothing, but also other aspects of life. Miss Mao has a little girl at home. Her daughter likes reading books very much. Usually she buys hundreds of dollars. Later, she came up with a two way solution: go to the bookstore to read books, write down the selected titles and publishers, and then order the books online, so that they can buy genuine books and save money every month.

It is understood that over the past few years, the impact of online stores on physical stores is growing. At present, the proportion of daily necessities in online shopping is increasing. More and more netizens are buying clothing, household products, food health products, daily necessities, IT digital electronic products, maternal and infant supplies through the Internet. The industry believes that as the number of online shopping people increases, this impact will become more and more obvious. {page_break}

Real shopkeepers are testing the water shop.

Some entity stores have begun to try a "unified" route in the face of the impact of online shops: when they open their own stores, they also register their own online stores.

Xiao Fang manages a brand of children's clothing in a shopping mall. After seeing the powerful power of online shopping, he also registered online shop. "The net shop's ability to absorb gold is really good," Xiao Fang told reporters. "The entity store + shop" business mode can make up for each other. When the entity store has no business, maybe the shop has.

"Opened a physical store, and registered online shop, the price tag is not the same, you can win different customers." In September, Ms. Lin, who had just opened a shop, told reporters that after opening the shop, she added many foreign customers. She thinks that the advantages of online stores are obvious. As long as they take photos first, hang up the goods, wait for orders, and get goods and deliver goods from the store. Besides travelling expenses, they will not occupy too much capital cost. Some experts have also suggested that if the physical store wants to offset the impact of the online store, it may wish to try "two legged" walking. In addition to promoting mental activity, the entity store can also try to combine the entity store with the online store. In addition to the development of physical stores to online stores, it is understood that some successful online businesses have also been transferred to entities.

"Unification" is just a grope and try for some shops, which is a good method. However, there is suspicion that consumers are different in price. And it's easy to distract energy. " Some shop owners are worried about this.

However, most shopkeepers still believe that the combination of physical stores and online stores will be the trend of future business operators.