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    Be Careful In The Top 500 Jobs.

    2010/11/5 9:20:00 25

    Brand Sales In The Workplace

    On the one hand, they yearn for the sense of belonging and identity of a large company. On the other hand, they are always swallowed up by these huge names.

    Workplace

    Dragon suit.


    I remember when I was graduating from University, I was excited by the fresh people of the society. Every time my classmates gathered to talk about their respective companies.

    From the company's address and pportation, to lunch, to welfare allowance, and colleagues style, the students who have entered Goldman Sachs, Procter & Gamble, and the four largest are always envied. The reason comes from their high meal stickers and loose reimbursement policy.

    One sentence, "after 8 p.m. taxis are casually reimbursed, the company does not save this cost", so that how many small companies in the small boss has been spoil their classmates.


    Years later, we all understood these loose.

    Reimbursement

    Behind the scenes is the overtime of blood and tears, and many big companies also because of

    Finance

    The storm began to cut costs and would only cover the taxi fare of the company to the subway station.

    But there are still a large number of white-collar workers in big companies who have never shaken their pride and superiority as a member of the world famous company.

    They still claim to be their own company or brand. That name has long been a part of these people's lives, or even a large proportion.


    I once had a few friends with me in a private small cafe, where the business was ordinary but quiet and comfortable.

    But what's frightening is that one of us here is from a large international chain coffee shop.

    We spent the whole afternoon in the service and management of the cafe, and even the siting and decoration.

    "In our company, it is impossible for such a waiter to pass the training."

    "Oh, my God, you see, their manager is sitting in the shop online!"


    On that day, we not only understood the cultural history of his coffee shop, site selection strategy, decoration standards, training requirements, and even the cost of each cup of coffee.

    In his eyes, the standard of coffee shop in the world is absolute and unique, that is, the system of his company.

    For the brand of his company, he never called his name. He must be called "some of us." this is like a proud mother talking about a son who has become a high-ranking official, or a married woman who refers to a successful career.

    It's a wonder that the company's corporate culture is really too good to be in place, or that this fellow is too deep in the drama to confuse the company's brand with itself.


    Such white-collar workers, who are too deep into the theatre, are more common among many luxury brand workers.

    A small shop in the luxury store does not give up tens of thousands of salesmen who do not even give a smiling face. It is so high that they are dressed in the staff of the public relations marketing department who are buying the famous brand suits with staff discounts, and even the agency related persons of fashion show.

    At this time, I always can't help but ask in a white-collar way: So What? If you do the job you like and enjoy, work hard.

    Even if it's a great, great company, a luxury and luxury brand, what about your daily work? Because your daily work will become extraordinarily honorable and decent because of the Logo on the company's beautiful stationery, or can you make your salary more luxurious? Besides the close contact with those "good luxury, good art" goods, and mainly looking at it, the biggest added value of the work is probably on the brand name.


    In psychology, such a person is attributed to the lack of self-identity in the heart, so he puts himself under a huge name.

    The significance of this strategy is that if you join a great cause, greatness seems to be in your arms.

    As time goes on, it is easy to forget that I am just one of the many standard units in this great undertaking.

    If you remove all the titles that are added to you for a job, they will find that many of the so-called friends and colleagues who are so hot will soon disappear; and leaving behind the resources and logistical supply behind the big brands represented by big companies will not be easy to accomplish some simple jobs.


    This is the identity paradox of many white-collar workers. On the one hand, they yearn for the sense of belonging and identity of a large company. On the other hand, they are always swallowed up by these huge names.

    Like the chatty coffee educator in the above, I really believe that his company is a great brand.

    However, he himself fell into the mouth of a friend and became a "coffee man", even though he could not remember his name.

    If he removes the brand he is in, his face is blurred.

    No one cares who he is and what kind of person he is, and what is even more frightening is that he may even forget himself.

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