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Hang Up The "Millennium Cold" Sign &Nbsp; &Nbsp; Heat Down Down Clothing Consumption Market.

2010/11/6 13:51:00 60

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The word "thousand years of extreme cold" has frequently become a hot topic in our country recently. Although authoritative departments have shown the gimmick nature of "a thousand years of extreme cold", it still can not stop businessmen and customers from being right.

Down Jackets

Special enthusiasm.

Since the recent cold air "get together" and enter the middle of October, many consumers in Beijing began to buy down garments.

Reporters visited the Muxiyuan District of Beijing Bai Rong World Trade Center, Fucheng clothing building found in the professional

market

The wholesale and retail of down jacket is extremely hot.

Down sales doubled over the same period last year.

"A thousand years of extreme cold" has become a gimmick for businesses to promote the sale of down garments.

In the world of Bai Rong

Shopping Mall

In the down jacket area, the reporters saw the advertisement signs "cold and warm today", and the consumers who bought the down garments were bustling.

"There are so many people who buy down clothes these days. Many consumers are told that winter is going to be very cold this year, so now they are going to buy down clothes," said Mr. Wu, director of the region.

In addition, the reporter learned that the down time of the down jacket this year is also about half a month earlier than last year.

Reporters learned in the visit of Bai Rong World Trade mall, because the weather temperature dropped rapidly this year, resulting in the phenomenon of "rapid winter". The sales of down jacket increased more than doubled compared with the same period last year.

Wang Jibo, a North China agent in duck down jacket, told reporters: "during the cold weather these days, the retail sales volume is more than 100 per day. Like the down jacket industry, it looks like a day to eat, and the colder the day, the better the sale.

It's best not to be like last year's weather. Last year's early cold spell was hot enough to sell at the time of real sale, and all of the profits from the factory's previous sales were all in stock.

The stock of agents has increased by three times.

In Fucheng clothing building, reporters learned that in order to cope with the possible cold winter, the agents increased nearly three times the amount of stocking to deal with the large number of retailers receiving goods.

"Enough goods."

Ai Shangxue down jacket Beijing agent Han Xiaoyu said.

Because most of the down garments are ordered in May and June, agents will not order in large quantities in order to make their sales more flexible and not to bring pressure to sales.

Take duck's down jacket as an example. The manufacturer will guide the old customers to order the 2/3 of the whole year's goods, the later 1/3 will rely on replenishment, the new customers will set the 1/3 for the whole year, and the later 2/3 will depend on replenishment.

By staggering the new and old customers, we have the ability to meet the demand for replenishment.

"Old customers are less replenishment, because he has a certain understanding of the goods, new customers less orders, more replenishment, this will not lead him to order the wrong goods, order less goods, for new customers is also a protective measure."

Wang Jibo said.

But the volume of goods on the replenishment seems to be a great test for the replenishment capacity and speed of the manufacturers. For this reason, many manufacturers have increased the production line and production personnel and expanded the production area.

After the agent has ordered the goods, the manufacturers will also retain some good selling products, and then intensify production so that they can replenish the goods.

In addition, Wang Jibo told reporters that like the other types of clothes, the down jacket is good for sale, and the rest are all "green leaves".

When retailers replenish goods at the later stage, they can adjust the types of goods according to the sales volume in the preceding period, eat a lot of goods they want, and guide the consumers to buy goods through the guidance of purchase training.

Retail prices jumped 30%

Reporters found that the price of down jacket has also risen this year.

A very ordinary short down jacket is priced at five hundred or six hundred yuan in retail price, and the retail price is more than 1000 yuan in the fashion design and better quality.

According to various agents, the overall retail price of down garments this year increased by about 30%.

Such a price can not help but feel that the reporter has a tight purse to buy the down garment. Ms. Zhang also said that the price of the down jacket this year is really high. After shopping all afternoon, she did not choose satisfactory products. The main reason for her hesitation is the price factor.

Zhao Chenchen, an agent for north polar goods, told reporters that the main reason for the increase was the increase in raw material prices and the rise in labor wages.

In order to produce goods in large quantities, many employees have been hired this year. In order to complete the work in a high quality way, employees have greatly increased their welfare benefits, such as increasing salaries, 24 hours hot water, and 4 employees' meals to ensure production and production progress.

Most importantly, the price of all raw materials has increased this year.

The first is velvet. Last year it was 90 thousand yuan per ton, the lowest this year is 270 thousand yuan per ton, and the quality of the pile is 300 thousand yuan, one ton or even higher.

"Because cashmere is also made by way of reservation. If it is not booked in advance, it is likely that the price will rise again.

The wool on the collar and cuffs of the clothes has doubled this year, "said Zhao Laibing, the agent of the down price in the building of Fucheng." even the zippers on my clothes have increased in price even because of the increase in international copper prices. "

In short, influenced by many factors, last year, a down garment with a cost of around five yuan and sixty yuan has reached ninety yuan to one hundred yuan this year.

The reporter also observed that this year's down jacket has a preference for medium and long design. I wonder if this is related to the extreme cold. But from the young's point of view, this year's fashion is more fashionable and brighter. Many brands have launched younger styles and colors.

However, the rise of the down price is indeed worrying. "Thousand years of extreme cold" is hard to avoid speculation. Then what kind of annual new word will bring to you after the "garlic you are ruthless" and "beans you play"?