You Must Know The Misunderstandings Of Dealers Choosing Agents.

At the same time, the starting point of distributors is basically the same, but 35 years later, their development is different. Some of them have become famous local brand dealers. Some of them still haven't made much progress. Why? Apart from the operational ability of dealers, the key lies in the fact that dealers have misunderstandings when choosing agents, and they do not choose suitable agents. This seriously restricts the development speed, scale of development, and development power of agents.

What are the erroneous zones for dealers to choose agents?

A lot of regional dealers are excluded from the investment. Some agents who have a reputation for being a little bit well-known can't find the north, complacent and a little bit of self intoxication. They are very fond of the manufacturers who come to seek cooperation agents, or even bombardment of their homes, as if the manufacturers are seeking him, so they have lost their very good choice opportunities.

Dealers should understand that the earth is not away from anyone. Manufacturers choose dealers not necessarily for you. You are only one of the manufacturers. If you do not cooperate, if manufacturers have high-quality products, you can still find other agents. Other agents may become strong competitors in your development.

A dealer once told me, "I really regret not having chosen XX products, but now you see how well they sell!" in the talk, they show jealousy and envy of other agents. Unfortunately, there is no regret drug in the world.

Factory investment and distributors choose agents, giving each other a good chance to give each other a good chance, rather than who is asking for it. It is precisely the use of each other's superior resources to build a marketing platform, so as to maximize the interests of both sides, regardless of the size and size of manufacturers and distributors, are equal in this respect.

Wise dealers should open their hearts to embrace the whole world, and make an open-minded approach with the manufacturers. Analyze the market carefully and see if there is room for cooperation. If there is room for cooperation, decide decisively.

If you can't cooperate, you can also give the manufacturer a responsible saying, politely refuse the manufacturer.

Dealers' "closed door" and blindly exclude manufacturers can only make themselves more and more away from the market and become arrogant and lonely people in the market.

Many dealers have positioned themselves as food distributors, washing dealers, seasoning dealers, and so on, and refuse to sell agents outside the industry.

If a distributor is correct in positioning himself as a professional agent in the initial stage, he can concentrate on making an agent product fine, specialized and good, and can also achieve good results.

But to a certain extent, especially when a certain type of product has been mature enough to achieve a certain degree of saturation, it is outdated to stick to its original position.

It can be analyzed that if the beverage is made to a certain extent, after the channel is ploughed, the sales volume will no longer rise, and it will be good to keep it down.

At this time, many dealers chose agents to drink other brands in the same industry. However, the sales volume of new agent drinks increased, but the original mature brands declined somewhat.

It's just the same thing. The key is that the cost of sales has risen. This is a loss of gain. In fact, the sales volume of a certain type of commodity is relatively stable in a certain period of time and in a certain regional market. The new agent is a new product in the same industry. It only carries out a redistribution of the market sales volume. There will be no increase in the total sales volume, and there can be no increase in profits. Without the support of profits, how can the dealers develop? Therefore, to a large number of dealers, to a certain extent, the sales volume of a kind of goods of the same industry and several industries of the same kind is not large, which is of little help to the improvement of profits.

When the dealer develops to a certain extent, the development strategy should be adjusted at the right time, from a single professional distributor to a comprehensive distributor. The agent can be used as agent for food, agent for food, agent for washing and so on.

All industries are compatible and sharing in channels, giving full play to channel advantages, maximizing profits and improving profitability and profitability.

Therefore, dealers have developed to a certain extent, there is no need to limit themselves to an industry. This is a typical place to stick to their feet.

Dealers should remember: no matter what industry I am acting for, but in the case of not breaking the law, as long as making money, what industry can act as agent.

Manufacturers are not brand names. "The products you offer are not brand names.

Just ask for support. Some dealers are used to lion openings. They dare to sell anything to the manufacturers. They should promote sales support, advertise, help salesmen to shop, and provide vehicle support. Some dealers advertise on their Carbodies and ask for advertising fees from manufacturers.

And so on.

Dealers should think clearly, ask yourself, do a pposition thinking, consider another angle.

For a large number of dealers, choosing the right agent products is far greater than their own efforts, and jumping out of the misunderstanding of choosing agents is an important part of their escape from bondage, selection of commodities and success.

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Wang Hongdong, more than ten years of marketing practice, started from the front line of marketing, worked in private, state-owned and foreign-funded enterprises, served as regional manager, regional manager and sales manager. He has good professional ethics, professional quality and professional ability. He is good at marketing management, good at team management, marketing innovation, brand planning, brand building, channel management, market promotion, target management, resource integration, cost control and marketing training. I like learning, innovation, challenge, thinking, loyalty and responsibility. I dare to think, dare to do and advance consciousness. I am willing to work hand in hand with the enlightened boss and cooperate with each other for a long time.