Classic "Sailor Shoes" Return To The Market
"What are these children doing again?" the old men were puzzled: I don't know when they started, whether they were skin care products, clothing or household appliances. Classic Chinese products They are gradually entering the vision of young people, becoming a special style.
Old Chinese goods are more popular among young people.
The most prominent counters in the shop are not European and American cosmetics that have been popular for a long time, nor are they popular nowadays. They are Korean brands with a red package. Xiao Chen's shop opened on the edge of a large supermarket in the new district. "When he was in University, he came into contact with some of the way to buy Korean cosmetics. After he came back, he started a small daily chemical shop for himself. He thought he wanted to play the role of Han makeup."
"A lot of people may think that these brands are old aunt's favorite, but in fact, the most popular are young people aged 20 to 30 years old." According to Xiao Chen, the main advantage of Korean makeup was obvious before, but since last year, the brand of domestic products has been gradually favored, and many people come to inquire about what they can't buy in supermarkets. "This Dabao eye bag cream only costs more than 10 yuan. There seems to be no supermarket. When I ask a lot of people, I try to get some goods. It's cheap and easy to use. Although it doesn't earn much, it sells well."
Reporters also learned from the sales staff of some large supermarkets that the basic skin care products such as Phoenix and glycerine, which were very cheap, sell well and even exceeded some high-end products. "There are also people who specializes in finding products like brands such as the gazelle, mostly young people."
The popularity of domestic products is also evident from the display of goods in a popular clothing seller's shop. No one is more sensitive than these businessmen's sense of smell. Unlike Xiao Chen, who was influenced by market changes and changed her strategy, Miss Zhou, who was looking for shops recently, was marking the big cake of domestic products and preparing to start her own business. "The store is not only for daily chemicals, but also for sea shirts, back shoes and so on. It is ready to be renovated into the 90s style, and there is an old swallow dance just adorned at home." Miss Zhou said that when she was playing in the summer vacation this year, she was inspired by the characteristic shop of Li Li, and decided to go home and start her own business.
Everywhere, domestic products become more and more popular.
Miss Li, who has just been promoted to her mother, is a "national cargo control". This has become a well-known thing in the circle of girlfriends. "From the University, it has been officially started with all kinds of skin care products and cosmetics. Up to now, seven or eight years, many brands of products have been used quite a lot. At that time, all these purchases were advertised, and the European and American brands recommended in fashion magazines were always right." Until before pregnancy, whether it was hand cream or perfume, Miss Li used almost no trace of domestic brands in her products. Until pregnancy, a strong pregnancy reaction made her almost unable to accept any cosmetic taste. "Mid late pregnancy coincides with the dry autumn and winter season. When I occasionally go shopping with my friends to the shopping mall to buy skin care products, I have no intention of finding out that there is no uncomfortable reaction to the taste of a Chinese brand product. So it has been used so far. "
Aunt Wu, who moved from Xinbei to downtown this spring, is also a "national cargo control". To be precise, it is the "control of domestic products" in household appliances. "My home appliances are all made in China, TV is the one, washing machines are little swans, and air conditioners are all. It's been almost 10 years, and there have been no major problems. Aunt Wu said that the choice of domestic appliances was originally just because of the cheap, but the long-term use of the home appliances also had a deeper understanding and experience, so when the new home chose home appliances, they all chose the domestic brand without exception. "Now it is not bad money, but shopping for cheap goods and cheap things, why not buy it."
Of course, will the essence of "national products" develop the character of the times or in the field of clothing? Sailor shirt and back shoes And so on, 80 and 90 people implanted their own literary temperament and nostalgic spirit in their own age, and created their own "fashionable children". Xiao Zhao, who is studying in a certain university, has typical characteristics of the post-90s, with a sequel cell phone and a bright colored nail. This 19 year old girl who likes to follow the trend has always been very "dislike" the taste of her parents. But when the reporter saw the "90s", she wore an old looking blue and white long sleeved T-shirt, a military green coat that she had cleaned from a small shop, wearing a pair of red and white shoes that had been popular in 70s and 80s. "I don't know why these things are popular in classrooms. There are classmates wearing them on campus, and others say good tides." She pointed to the red five stars on the bag, and said, "this is a long time ago turned out at home. This bag is too small. Take it out on the top. The rate of return is quite high."
Reporter's notes
The last sentence asked by every journalist was the same: "how long do you think this will last?" Chen said with emotion, "fashion is a cyclical cycle." "After 90" Xiao Zhao said: "we feel that" tide ", it is Popular Chant. Or, as aunt Wu said, I chose not the fashion, but the real thing.
In fact, whether it is a hundred antelope, releasing shoes, domestic appliances, or the smell of the smell of the fragrance so far, this popularity is not a whim but a continuation of classics. "The resurgence of domestic goods" does not mean the return of domestic goods, but it has always been there. Only for a long time, it "lurked". Or maybe we are lost. Under the impact of the surging imports on the market, we may be lost in the rich world in the mature product system and propaganda offensive in Europe, America, Japan and Korea. In fact, they are always there and never leave.
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