How Do Agents Plan Their Own Development?

The marketing environment is changing, the channel pattern is changing, the terminal mode is in pition, the super chain is crazy, the factory marketing is flat, the market competition is in disorder, the agent is living very tired, but whether the wholesale market has been shrinking has finally become the hottest topic.

First, integrate all links to enable the system to play an appreciating energy.

Agents must have their own advanced marketing management system.

This is not only an advanced marketing team, strong working capital, proper operation structure, outstanding public relations advantages, professional logistics platform, healthy corporate ideology and other core competitiveness of enterprises, but also the consistency, rationality, systematization and systematization of the enterprises. For example, the financial department should not only be responsible for the operation of funds, but also do well in the management of accounts and assist in business; the Ministry of commerce should not only do well in customer management, but also do well in ordering management and item management; the warehousing department should not only make inventory management of best sellers, unsalable goods and damaged goods, but also timely induce feedback; the logistics department is not only the distribution work, but also understands the order planning, and reasonably arranges the interests of single product distribution and multi product distribution.

Although on the surface, each department is independent of each other, but in the actual work, it is necessary to communicate in time, assist each other, cooperate with each other, and do not have the phenomenon of the push Commission.

Only in this way can there be an opportunity for the original pshipment operator (some of the distributors are only manufacturers' pit stations and remote libraries) to be pformed into marketing operators.

Provide professional service system for manufacturers and downstream outlets, and become managers and leaders of the market.

With comprehensive capabilities and system energy, we can accelerate capital operation rate, expand sales scale, save operation cost and win profit space.

Two, market alliance, increasing the weight of attack.

A mature commercial wholesale market, for the sake of long-term economic development, and in order to avoid the deterioration of competition, usually has such a special committee. It usually exchanges information, exchanges ideas, outlines blueprints, coordinates internal contradictions, or handles critical incidents at a crucial moment.

Facing the competition of single brand agents, the competitive advantage in the market competition is relatively weak. At this time, we should make full use of collective strength, cooperate with partners who do not have severe conflicts, form alliances among brands, and deal with problems as a team as a whole.

For example, unified negotiation approach, unified free distribution and delivery, unified sales promotion support, unified personnel management and so on to help each other, and help downstream distribution outlets, so that resources can be fully focused, in order to generate greater deterrence, in order to save more resources each other.

In war, we always like to use the tactics of "breaking through one by one" to prove the strength of unity and the superiority of the team.

Three, "local Legion" to enhance business efficiency

Personally, I think the excellent business should not only have the quality of excellent shopping guide, but also be able to put it on the spot.

Four, "near a big money", giving play to the advantages of blending.

For remote areas, in order to save channel operation costs, agents may consider implementing "large areas" in operation.

Five, "partner management", sharing and sharing with each other.

Agents should always keep in touch with the interests of dealers, live together with outlets, and take their downstream outlets as their own branches or chain distribution outlets to manage and operate.

Agents can try to share or join in the form of managing your distribution outlets.

No matter how the mode of operation, as long as this kind of partner service awareness, it is very likely to form a community of interests with the distribution network, to avoid competition between agents and distributors.

Agents should give maximum support to their strong outlets, no matter in manpower, material resources, or resources. Even if their profits are only a year-end rebate, they should continue to benefit from scale.

If you live better, you can live better and make more profit points.

Therefore, the establishment of an impregnable partnership marketing relationship is bound to be the most expensive channel barrier for competitors, which will reduce each other's paction costs.

There is no doubt that agents in order to survive, to better live, pform customer structure, improve customer quality, thoroughly change the prevailing mode of pactional marketing, towards a win-win situation as the connotation of partner marketing.

Six, reasonable classification, combination of product boldness.

In 4P marketing theory, why is the product in the first place, because its energy is too strong.

Good use not only prevents price wars, flees goods, maintains channels, manages the market, but also condenses the centripetal force of the network, strengthens the influence of the terminal, and promotes the sales power of the customers.

Therefore, the most important thing is to consider the combination of products among the various products that are represented by merchants.

In this way, when we sell, we can promote and promote sales. We can also make use of the complementarity and combination of products, adjust the turnover speed of goods, speed up the operation of capital recovery, or develop the market of ductile zone, or form a good relationship with the local terminals.

The more careful the product mix of agents, the more they can strengthen channel operation ability, enrich channel resources and grasp channel control power. The more scale effectiveness they can produce, the more cost savings and profits can be created.

(as to how to assemble, it depends on the timely and proper operation of agents in actual operation.

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The market is created by people, and the mode is created by people. Agents are willing to face the market changes, integrate their own resources advantages, design suitable business development programs to challenge change, and plan their own business models.