What Is The Pillar Of A Clothing Store?

Today's clothing stores are facing fierce competition. The author Leonard Berri has conducted extensive research on many clothing stores, and found that the best clothing stores have 5 solid pillars, creating value for customers in 5 interlocking fields.

First, provide solutions. programme 。

For example, as a clothing store owner, it is not enough to ensure that the quality of the clothing sold is not good enough. You need to hire salesmen who know how to help customers find fit and decent clothes, hire professional tailors to wait at any time, provide delivery services to customers, and be willing to accept special orders.

　 Second, true respect. customer 。

Most clothing stores call for respect for customers' slogans, but there are few clothing stores that really do. You know, rude sales not only means staff sluggish, rude and unmotivated. Messy goods, unreasonable placement, no sign, price confusion, etc. are all disrespectful to customers. A good clothing store will transform the basic concept of respect into a series of specific operations around people, policies and environment.

Third, establish emotional connections with customers.

Most clothing stores ignore the opportunity to engage in emotional communication with customers and focus too much on the price. However, a low price commitment may cater for the rational demands of customers, but it can not stimulate their emotional needs. Many clothing stores have made mistakes in ignoring customers' feelings. They only pay attention to attracting customers by price, and simply adjust the cost of the province, without mentioning the pleasant feeling brought by the new clothing store environment. On the contrary, excellent clothing stores try to establish a sense of proximity, love and trust with customers. For example, Journeys chain store tries to create a cultural atmosphere that is consistent with the characteristics of teenagers.

Fourth, make a fair and reasonable price, not the lowest price.

Many clothing stores stimulate consumers' consumption through false price cuts, which only result in the loss of customers' trust. Excellent clothing stores know that value is equal to the all-round experience of customers. They implement the principle of fair pricing and carry out sales promotion without increasing the price when demand suddenly increases, and provide protection for the products sold.

Fifth, for Customer Provide convenience.

Modern people are eager to make money, so clothing stores must enable customers to find the goods they want quickly, settle accounts and leave quickly. Discount chain store ShopKo is well versed in the way, through the neat and orderly shop display, flexible checkout channel settings and other means, to bring real convenience to customers.

These 5 principles are the 5 pillars of a clothing store, and none of them can be successful. Despite the fact that the competition of clothing stores has never been so intense today, this article mentioned that other hundreds of excellent clothing stores are still thriving, because they know that the promise of "lowest price" can not replace the importance of shopping experience for customers, and the five pillars create their brilliance.

Sixth, it should be the customer dress consultant. Salesperson should know how to match clothes, know what kind of clothes are suitable for customers, and make customers happy to buy the clothes you recommend.