Ma Yun's Pioneering Skill 2: Value - Why "Hate" MBA

Ma Yun has been rather "hate" MBA, why?

Ma Yunceng said he had expelled 80% of MBA. "Either send them back to study or go to other companies. I told them that they should learn to be human first, and when you forget what you have in your books and come back. If you think you are MBA, you can manage people, so you can make irresponsible remarks. That's wrong. All MBA enters our company first. Sale We can survive in six months, and our team will welcome you. "

Perhaps because of the lesson from MBA when he started his business, Ma had always had a lot of opinions about MBA. On one occasion, Ma even went to business school, he said, professors always think that they are the best, but I think the business school's customers are who we are, these enterprises, these employers, the voice of enterprises should listen.

Ma Yun has a metaphor for MBA. Maybe the tractor is equipped with Boeing 747 engine, and it can't tear up the tractor. "I want to adjust MBA's own expectations. MBA thinks it's an elite, and the elites can't do anything together. I sit with MBA. They can spend a year discussing who will be CEO, not who will do it."

Behind Mr Ma's anti MBA remarks is that he thinks these MBA are "human beings". problem 。

In other words, Ma has always emphasized an entrepreneurial value, and MBA is out of tune with this entrepreneurial value.

Clayton Christensen, a Harvard Business School professor, said: an important factor that affects a company's ability to do and cannot do is its values. We define organizational values as employees' criteria for determining priorities. They judge whether an order is attractive based on these criteria, how important a client is, and whether the creativity of a new product is remarkable or casual.

Few Chinese enterprises have attached importance to the practice of values such as Ma Yun. company Spirit is a kind of evergreen spirit. In fact, Ma constantly revised his values, which used to be nine values and later reduced to six values. There is a widely circulated comment on Ma's values and the Internet. "The values of Alibaba are called six pulse swords. Three, the sword says: be honest, passionate and dedicated; the two sword says things: teamwork and embracing change; the key to a sword is "customer first".

For example, in the early days of Alibaba, "handstand" was only a unique way of entertainment. Later, Ma died a death order and put the handstand as a "political task", and every employee, both men and women, must learn. In this regard, Ma has three levels of consideration:

1. you think you can't do it, but you can do it. Ma Yun believes that if we overcome psychological barriers, we will achieve them. The thin staff said that the tiny arms could not support the huge body. Ma Yun said that handstand is the best exercise.

2. you can't do it alone, you can do it with help. This is teamwork.

3. Ma Yun put the inverted handover to the cultural significance of thinking from a different angle. "Everyone should learn to stand upside down, because when you stand upside down, the blood rushes into the brain, and the world's angle is completely different from that of normal times. If you think about the problem, you will find an incredible angle."

Handstand is a way to break the rules and regulations. In order to emphasize this break the Convention culture, Ma Yun can spare no effort.

In 2001, Ma sent four colleagues back to MBA, one went to Harvard and the three went to Walton business school. Ma Yun looked at them and said, "when you come back, tell me that I have forgotten everything about MBA. If you graduate, if you still have rules, you will not go back to school after graduation. After two years of MBA, it takes at least half a year to forget what MBA has learned, and that is the real success. "