Traditional Clothing Industry Enters Red Hot Online Shopping

　　 With the rapid rise of online shopping, the surge of Internet users and the improvement of the sincerity of express payment, online retailing has become an important part of China's clothing industry after traditional distributors, department stores and stores. Retail channel 。 Insiders say that a lot of Clothing products After on-line, it is easy to impact the circulation of existing channels. Price system 。

　　 Online shopping and group buying a series of new e-commerce forms has become an important business mode in the current consumer life and marketing channels. It is popular with consumers for its fast dissemination, wide coverage and convenient operation.

According to the latest online shopping consumer survey report 2010 published by Beijing Zheng Wang Consulting Co., Ltd., it is predicted that the scale of China's online shopping market will reach 490 billion yuan in 2010. The report shows that China's online shopping continued to develop rapidly in 2009. In 2009, the scale of online shopping reached 267 billion yuan, and the number of online shopping reached 130 million.

Of course, after the brutal reality of channel reform and terminal battle, facing the virtual competitor of the network, most traditional industries, especially the traditional agents and franchisers of clothing dealers, are constantly being impacted. The industry crisis is highlighted and it is urgent to find a way to break through.

"Clothing store owners have to make breakthroughs in their own thinking and decide the way out. In the future, clothing distributors can only do better by combining closely with the channels of the network. Whether it is online retailing or physical store sales, the correct grasp of products, exhibitions, promotions and shopping guides is the constant code of profit for dealers." Xu Bin, chief consultant of China's clothing industry and chief consultant of Beijing frontier century consultant, told the China national classics news reporter.

Hao Yingli, chief senior lecturer of Shanghai Yi Shang consulting, believes that the trend of online shopping has become an important channel for young people to buy clothes. This is the trend of the market. However, in a short time, the traditional way of buying will not change. This is also the trend of the market.

According to the monitoring data of China clothing dealer service center, in the past 10 years, China's clothing production and sales ranked first in the world, and sales increased year by year, which accounted for more than 10% of China's total retail sales. Since 2008, China's apparel industry has been constantly adjusting, innovating, upgrading and upgrading its retail channels. The clothing brand has continuously strengthened its new channel mode, such as direct operation, joint operation, trusteeship, online shopping and group buying. At the same time, traditional fashion dealer agents and franchisers have been constantly impacted. In this context, dealers also need to adapt to the development of the industry and constantly adjust, and "on-line touches" is undoubtedly an important way for online shoppers to seize 300 million online shoppers at low cost and quickly.

In fact, dealers in the clothing industry have long recognized the importance of the "virtual" network platform for occupying the entire market share. According to the sample survey data of China Electronic Commerce Research Center, many sellers who open online stores on Taobao now have nearly 5 of them have the support of offline stores, and rely on offline stores to synchronize in Taobao, patting and opening online shops, so as to expand the buyers' order resources in the region and beyond.

　　 In response to this, Cao Lei, a researcher at the China Electronic Commerce Research Center, said in an interview with reporters that the clothing dealers, especially the large shopping malls and department stores, have strong advantages in brand, user, promotion channel and after sales service, especially those of large shopping malls and department stores. However, a large number of clothing products are also threatened by the unequal price on line and online, which is easy to impact the circulation and price system of existing channels.